ANALYSES OF BUSINESSES ON TWO
DIFFERENT SETTINGS
Group Members: Kimberley Ee Sze Ann,
Chia Sue Yi,
Cheong Siew Ying,
Yap K...
CHOSEN BUSINESSES AND THEIR SETTINGS
Tong Hoe Seng

Wah Thai

Location: Lebuh Kimberley, Georgetown, Penang
Jalan Gottlieb...
Background

Tong Hoe Seng

Wah Thai

Limwahthai.com, 2014

• 60 year old business.
• Started in 1954.
• Has existed since ...
Competitors
Tong Hoe Seng

• Other stalls selling similar
products.
• Many of such stalls exist e.g.
Soon Seng.
• These si...
1926heritagehotel.com, 2014

Competitors
Wah Thai
• Other stalls selling similar
products.
• Small stalls e.g. Tong Hoe Se...
Price Comparison

Price
Quality

Wah Thai

Tong Hoe Seng

Pay for Quality Pay for
Quantity
RM7.60 per box
of 16 pcs

RM4.6...
Obstacles/Challenges

Tong Hoe Seng

• Many competitors exist in the form
of other stalls selling similar
products.
• Diff...
Nature of Business

Tong Hoe Seng

• Small local business.
• Main products are home made
traditional biscuits.
• Family-ow...
Strategies Used
Wah Thai

Tong Hoe Seng
• Produce original homemade
traditional biscuits.
• Maintain customer loyalty.
• S...
POPULARITY
Tong Hoe Seng

• Ordinary biscuit shop
• Attract customers among
neighborhood with enthusiasm

Wah Thai

• High...
SERVICES
Tong Hoe Seng

• Owner runs the business by self
• Enthusiasm and grateful
• Customers feel warm while
interact w...
THE END!!!
REFERENCES
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

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1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 her...
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Traditional Penang Biscuits

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Traditional Penang Biscuits

  1. 1. ANALYSES OF BUSINESSES ON TWO DIFFERENT SETTINGS Group Members: Kimberley Ee Sze Ann, Chia Sue Yi, Cheong Siew Ying, Yap Kar Juen, Cheah Teck Wei Chua Chang Yeong. Research topic: Traditional Penang Biscuits Module: Effective Public Communication (FCOM0102) Session: September 2013
  2. 2. CHOSEN BUSINESSES AND THEIR SETTINGS Tong Hoe Seng Wah Thai Location: Lebuh Kimberley, Georgetown, Penang Jalan Gottlieb, Georgetown, Penang Shop type: Small stall Large shop
  3. 3. Background Tong Hoe Seng Wah Thai Limwahthai.com, 2014 • 60 year old business. • Started in 1954. • Has existed since before World War II. • Family-owned, passed down from father to daughter. • Current owner has run the business for 30 years now. • 40 year old business. • Started in 1977. • 32 years of established experience and reputation. • Employs dozens of workers .
  4. 4. Competitors Tong Hoe Seng • Other stalls selling similar products. • Many of such stalls exist e.g. Soon Seng. • These similar stalls are all located very close together. Tong Hoe Seng Lebuh Kimberley Pin Kuan Enterprise Soon Seng
  5. 5. 1926heritagehotel.com, 2014 Competitors Wah Thai • Other stalls selling similar products. • Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas). • Other large companies selling Ggmu.blogspot.com, 20 similar products in Georgetown. 09 Him Heang Limwahthai.com, 201 4 Wah Thai Ghee Hiang
  6. 6. Price Comparison Price Quality Wah Thai Tong Hoe Seng Pay for Quality Pay for Quantity RM7.60 per box of 16 pcs RM4.6 per box of 16 pcs
  7. 7. Obstacles/Challenges Tong Hoe Seng • Many competitors exist in the form of other stalls selling similar products. • Different stalls may be able to offer cheaper prices. • Different stalls sell larger ranges of products and therefore can attract more customers. Wah Thai • Many competitors exist in the form of other stalls selling similar products. • Smaller stalls offer cheaper prices due to cheaper packaging. • Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.
  8. 8. Nature of Business Tong Hoe Seng • Small local business. • Main products are home made traditional biscuits. • Family-owned business. Wah Thai • Large business. • Main products are traditional biscuits but also offers a large range of other local food products.
  9. 9. Strategies Used Wah Thai Tong Hoe Seng • Produce original homemade traditional biscuits. • Maintain customer loyalty. • Sell near tourist areas. Gourmet Garden, 2014 Popular food street located close to many hotels • Large business. • Main products are traditional biscuits but also offers a large range of other local food products. Kevin & Profile, 2009 Packeted Bah Kut Teh is another popular Wah Thai Product
  10. 10. POPULARITY Tong Hoe Seng • Ordinary biscuit shop • Attract customers among neighborhood with enthusiasm Wah Thai • High popularity • Advertising through newspaper and magazine • Winner of FOODSION's Magazine Award • Famous Tourist Place
  11. 11. SERVICES Tong Hoe Seng • Owner runs the business by self • Enthusiasm and grateful • Customers feel warm while interact with the owner Wah Thai • Business executed by dozens of employees • High efficiency and systematic
  12. 12. THE END!!!
  13. 13. REFERENCES           1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambunbiscuits/ [Accessed: 11 Jan 2014]. Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/mysweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014]. Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014]. Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014]. Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014]. II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-sometambun-biscuits.html [Accessed: 11 Jan 2014]. Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014]. Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014]. Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014]. Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].

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