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WHO IS JEAN Genius? Crazy? BAUDRILLARD? Philosopher? Cultural theorist ? Nihilist? Post modernist ?French sociologist? Photographer ? Post structuralist ? Intellectual celebrity ?
Postmodernism =the deconstruction of truth Explores by addressing the nature of reality andcommunication technologies( The relationship betweenreality, symbols and signs )
celebrity scandals!there is no truth, in our age of media and communication
Plato’s Cave Clear distinction between what was real and simulated There is no truth Classical VS Postmodern Blurring between what is real / original and manufactured Baudrillard’s Hyperreality simulation
Walt Benjamin VS Jean Baudrillard Signs become the point of meaningReal, original, Authentic How does the reproduction aﬀect the original? Mechanical Reproduction One destroys the other, they circulate without reference to the realLoss of an “Aura” Exist only as “Hyperreal”
signs are in No referent point, meaning consumed relation the sign becomes the meaning by imitation real is consumed by the This is Simulation Real is inﬁnite array ofreproduced reproductions No distinction between real and reproduction This is Hyperreality The reality of the simulation proceeds reality its self This hyperreality has become the state of our world, thus “The Process of Simulacra”
Baudrillards example of SimulacraExists as a place Exists as “play of illusions and phantasms” Exists as a simulacrum The imaginary of Disneyland is neither true or false, it is a deterrence machine set up in order to rejuvenate the ﬁction of the real” (p. 13)
Photography Cinema has always been connected to Reality sound ﬁrst moving images techniquesVia Narratives and Aesthetics colour
How ﬁlms explore the impact oftechnology, the blurred lines between the real, original, and the false, the simulation... The price of Hyperreality
“the desertof the real” Which is the “real” world? the matrix, the is this our world?the code of simulation. reality
Simulacrum Metaphor; that reality is a hyperreality“Don’t try and bend the spoon,try to realise there is no spoon” In other words: Inside the simulacrum you must realise that the need to locate the real or original is no longer relevant “The simulation is never what hides the truth – it is truth that hides the fact there is none. The simulacrum is true.” ( Baudrillard, p.1)
Bullet Time “these imaginary stations that feed reality, the energy of the real to a city whose mystery is precisely that of no longer being anything but a network of incessant, unreal circulation – a city of incredible proportions but without space, without dimension.” (p. 13) “Simulacrum – not unreal... that is to say never exchanged for the real, but exchanged for its self, in uninterrupted circuit without reference or circumference.” (p.6)
Blade Runner explores Hyperreal Identities- Futuristic Postmodernity- Simulation of culture andvirtual- Dystopia- 1980s Replicants become more human “It is no longer a question of imitation, than human nor duplication, nor even parody. It is a question of substituting the signs of the real for the real.... perfectly descriptive machine that oﬀers all the signs of the real and short circuits all its vicissitudes.” (p.2)
How much of our lives is hyper real? Has art and culture has entered the realm of hyperreal? Can we reduce Have we already becomeour make up to a computer? something other than human, something other than real? Are we already enslaved to a mechanised simulated future/present? simulation?
social Iphone networksrevolution navigation Do we exist in a simulacrum driving or a Hyperreality ?simulation gaming architecture