101 Social Media Tips by Kimberlee Ferrell


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Social media tips for Twitter, Google Plus, LinkedIn, Facebook, and Pinterest.

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101 Social Media Tips by Kimberlee Ferrell

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  2. 2. 101 Social Media Tips 2 Table of Contents Introduction 3 Twitter 4 Facebook 6 Google Plus 8 LinkedIn 10 Pinterest 12 Social Media Management 14 About the Author 17 Copyright 2014 www.kimberleeferrellwriter.com
  3. 3. 101 Social Media Tips 3 Introduction Thank you for downloading this free ebook, 101 Social Media Tips. Everyone has, at one point or another, been a social media beginner. The digital landscape is evolving all the time, and it’s hard to know where to begin. The task looms large, and the longer you wait to dive in, the further behind you will end up. Even if you’re not a social media newbie, everyone could use a refresher from time to time. There’s always a tweak here, a course correction there, that can help you make the most of your time spent on social media. After all, you’re likely hanging out on Twitter or Facebook anyway, so you might as well spend that time improving your business’ image. This ebook can’t possibly begin to cover every single possible step, nor every social media website that is available. What I can offer is some basic guidelines to help you create a unified presence across your social media platforms, all headed back to your business website or blog. I will also show how to make the most of your time, so you’re not socializing all day long and not getting any work done. (It is so easy to fall into that trap!) Enjoy this book, take notes, and see if these tips help your business streamline its social media presence. If you have any comments, questions, or suggestions, send me an email at kimberleeferrellwriter@gmail.com. I love hearing from my readers! Thank you, Kimberlee Copyright 2014 www.kimberleeferrellwriter.com
  4. 4. 101 Social Media Tips 4 Twitter 1. Create your profile. Choose a username that uniquely identifies your business. 2. Upload your picture. No, not your business logo. People want to talk to other people, and a friendly face will let them see the personality behind your business. 3. Upload your background. If you can make this clearly related to your business, then go for it. If you’re not design savvy, just choose something that is pleasing to the eye. 4. Write a creative twitter bio. You have to be concise here, so pick the most important keywords to illustrate who you are and what your business specializes in. 5. Follow your current contacts. Twitter will give you the option to import your existing contacts, so go ahead and follow them. Pick a few “big name” businesses whose information you enjoy to follow as well, so you can retweet them occasionally. (More on that in a moment.) 6. Follow a few more people each day. Twitter will send you suggestions based off of your current list. You don’t want to follow thousands of people at once, with few of your own followers. Try to keep that number as balanced as possible. 7. Start tweeting. You only have 140 characters, so keep it short and sweet! The first few tweets are awkward, but they are much better than an empty stream. If you’re stuck, try this example: “My name is [blank] and I’m happy to be here!” It will get easier. 8. Start retweeting. As you follow more people, you will see their tweets in your stream, especially links to great content. If you see one related to your business, or one that your followers would enjoy, click the retweet button. 9. Start sharing your own content. If you have a blog (If? Most definitely have a blog!) tweet the link to your blog posts, along with the title or a quote. 10. Share your promotions. If you’re having a sale, your followers need to know! Just as in traditional marketing, people need frequent reminders, so three to five tweets throughout the day should be visible to different groups of your followers. Copyright 2014 www.kimberleeferrellwriter.com
  5. 5. 101 Social Media Tips 5 11. Start a conversation. If you see a tweet you’d like to reply to, use the @ symbol in front of a person’s name to reply (or just click the reply button!). People love to chat with others, even if you aren’t connected to them on any other medium. Don’t be shy! 12. Your tweeting ratio should approximately be 60% retweeting, 30% chatting, and 10% promotion. This can vary, of course, but if all you’re doing is talking about yourself, people will begin to tune you out. 13. Get a twitter widget for your website. If you find over the course of time that twitter is one of your favorite or more productive social media sites, a twitter widget will allow your website visitors to see how you interact in a more relaxed setting. 14. Use hashtags. Any word beginning with the # symbol becomes a hashtag, similar to tags on a website. These are useful for finding people talking about the same topics that you are. Some chat sessions are marked by hashtags so that people can follow and jump into the conversation easily. 15. Keep an eye on the Trending section. This section is full of hashtags that are frequently being used by twitter members. Usually the content is breaking news, televised events, or upcoming memes. It’s up to you and your business image if you decide to jump into what’s hot on twitter. 16. Use search. Find topics that are relevant to you, and search to see what people are saying. Start conversations even if you aren’t following them. Once you’ve established a connection, feel free to follow. This is great for finding potential customers who are asking questions that your business can answer. Copyright 2014 www.kimberleeferrellwriter.com
  6. 6. 101 Social Media Tips 6 Facebook 17. Create a business page. Even if you’re a solopreneur, you need a separate place to promote your business and content. 18. Upload your picture or your business logo. As always, your picture is preferred, but if your logo is more easily identifiable, it is fine to use it on Facebook. 19. Upload a cover photo. This can be related to your business or website content. Make sure you have the right to upload the image and use it for your business purposes, as always. 20. Fill out your About section. This should be short and sweet, and include a link back to your website. 21. Import your contacts. The more fans that your page gets, the better, as long as they are natural and really enjoy your content. 22. Share your page on your personal Facebook wall. This way, friends and family can opt in to reading your business oriented posts. 23. Create a welcome post. Give your Facebook fans an idea of the types of things you will be posting in the future. 24. Create shareable content. Obviously, link to your blog posts and promotions. Facebook will pull the image from your blog posts, so if you don’t normally include images, consider starting now! 25. Don’t just share the link. You have room to talk here, so tell your audience why you’re sharing. A few short sentences usually does the trick. 26. Include a follow up question. Encourage your fans to comment on your posts. 27. Post regularly. Facebook users are more likely to scroll back on their wall to catch up on posts, so you can post as little as once a day. As you grow more familiar with the site, three times per day is a comfortable number. 28. Remind your fans to interact with your posts. Unless you choose to promote your content, your posts can be hidden from your fans’ walls due to Facebook’s algorithm. The more times that fans like, comment, and share your posts, the more often they’ll see your posts. Copyright 2014 www.kimberleeferrellwriter.com
  7. 7. 101 Social Media Tips 7 29. Don’t just share your own content. Find relevant content that relates to your fans’ interests. You can also easily share funny images or infographics, so be creative! 30. Teach your fans how to ensure they’ll see your posts. They can add your page to their Interests list, so they can easily find and refer back to your page at any time. 31. Use hashtags – sparingly. Facebook uses hashtags in a similar way to twitter. However, Facebook users haven’t fully embraced the hashtag’s functionality. Include no more than one or two hashtags per post. 32. Run promotions on Facebook – after doing your research. Facebook does not want any liability from any promotions on its site. Either redirect your fans to promotions hosted on your website, or include language that indicates that you are completely responsible for your promotions. Search a bit to find out more. 33. Consider Facebook ads. If you have the budget, you can promote your Facebook business page or your website on Facebook. Some businesses have good success on Facebook, while others can’t justify the expense. Try it out and track your ROI. Copyright 2014 www.kimberleeferrellwriter.com
  8. 8. 101 Social Media Tips 8 Google Plus 34. Create a Google Plus business page. Google Plus is a bustling community that loves following intelligent, high energy businesses, so you can really inject your personal opinion here! 35. Upload your picture. As always, your face is best, but a logo is fine here as well, especially if you want to differentiate from your personal profile. 36. Upload your cover photo. This can be the same as on your Facebook page, to create a unified presence. 37. Fill out your business info. You have more room to share here, so start with a single sentence to grab your audience’s attention, followed by a small paragraph to go more in-depth about what you offer. 38. Again, import your contacts. You should be getting the hang of this by now. However, you won’t be adding followers or fans this time, you will be adding people into circles. 39. Circles are customized categories where you can sort your people into targeted audiences. For example, you might have clients, colleagues, suppliers, repeat buyers, etc. Experiment with these circles as time goes on. 40. Even if you follow someone by adding them to a circle, they don’t have to follow you back. Make sure you have a lot to offer by posting interesting and relevant content. 41. Share your content. Like Facebook, Google Plus will pull your images with the link. However, you have a lot of room to talk about your content! Google Plus users don’t hesitate to read a paragraph or three before clicking on a link. Tell users why you find the information valuable, and how it could apply to them. 42. Use hashtags! Yes, they are here too. Google Plus will automatically add a few suggested hashtags based on your descriptive paragraph about your content. You can add a few more too, but no more than three or it will look cluttered. 43. Target your message. At the bottom of each post, you’ll have the option to make the post Public (visible to everyone who follows you or lands on your page) or to send it only to certain circles (labeled by the names you’ve given your circles). Consider whether your message is for everyone, or deserves a bit more privacy. Copyright 2014 www.kimberleeferrellwriter.com
  9. 9. 101 Social Media Tips 9 44. Share other peoples’ content. If it is relevant to your audience, go ahead and click the share button. Don’t just blindly share, however. Go ahead and add a paragraph telling why you think this is awesome. 45. +1 content you like. This is the equivalent of the Facebook like. However, on your page you can refer back to pages and websites you’ve given a +1 for future reference. 46. Join the conversation! Google Plus is made for discussion. Share your insights on posts where you have something valuable to the conversation. The more you comment, the more visible you’ll be. 47. Share your business page on your personal page. Your current followers would love the chance to opt in to your business page, to follow your promotions and find out more about what you do. 48. Participate in Groups. You can find potential clients asking questions that your business is exceptionally qualified to answer, establishing yourself as an authority. 49. Try Google Hangouts. This allows up to eight people chat face to face. You can hold meetings with clients, or simply fun and informational talks. 50. First rule of Google Plus: don’t talk about Facebook! While a bit facetious, Google Plus users tend to not think fondly of “that other social media site”. Keep it professional if you choose to share an article about Facebook here. Copyright 2014 www.kimberleeferrellwriter.com
  10. 10. 101 Social Media Tips 10 LinkedIn 51. LinkedIn’s purpose is twofold: for job seekers to connect with potential employers, and for colleagues to connect. Decide how you plan on using the site and tailor your usage accordingly. 52. Create your profile. Here, you will include more than your headshot and basic about information. You can include all of your previous business experience, in a resume style format. 53. Add any relevant portfolio clips. LinkedIn recently added the opportunity to upload or link to your professional clips. Any images will be pulled along with, so your traditional-looking resume will look much more stylish. 54. Add your contacts. You need to be selective here, however. LinkedIn only recommends that you add people who actually know you. You may not end up with a lot of connections at first, but they will be high quality, and therefore valuable. 55. Check out your connections. LinkedIn shows 1st degree connections (your contacts), 2nd degree connections (their contacts), and 3rd degree connections (their contacts’ contacts). Protocol dictates that if you want to connect with a 2nd or 3rd degree connection, you should ask your contact for a formal introduction. 56. Add your skills. Anything that you are known for, include here. Examples could be SEO articles, marketing, or customer service. Over time, your contacts will vouch for your skill in these areas and your credibility as an authority will increase. 57. Add your education, organizations, and awards. Anything that will help you stand out as an expert in your field goes here. 58. Ask your contacts for recommendations. If you’ve added colleagues or clients, they won’t be offended if you ask for a recommendation. Recommendations are real profile boosters, so return the favor if asked. 59. Share your content here – selectively. LinkedIn is primarily focused on business, careers, and social media. The posts that gain the most traction here are usually Copyright 2014 www.kimberleeferrellwriter.com
  11. 11. 101 Social Media Tips 11 tightly focused on these areas. Funny posts and images are almost nonexistent here, so keep it professional. 60. Join relevant groups. This is where all the interaction is on LinkedIn. Find groups that meet your business interests, where you have something valuable to add to the conversation. 61. Check out the job search. Even if you’re already full of clients, get a feel for how the system works. You may decide to apply later on, or create a listing to hire on new employees. Copyright 2014 www.kimberleeferrellwriter.com
  12. 12. 101 Social Media Tips 12 Pinterest 62. Pinterest is a visual content collection site. Its primary demographic is women, so at first you may not see how your business fits in here. Don’t be dissuaded! With a bit of creativity, you can build a professional presence here as well – and also tap the hidden male demographic. 63. Create your profile. You definitely want a personal picture here, to show your humanity and build trust. 64. Create your boards. A board is a collection of images grouped together. Users can choose to either follow select boards, or all of your boards. Brainstorm potential board names as you think of images and posts that you’re likely to share. 65. Think visually. If you’re stuck, browse what’s currently being pinned (shared) throughout Pinterest. Hot topics usually include fashion, design, landscapes, recipes, art, crafts, DIY, infographics, inspirational quotes, and celebrities. Anything beautiful, unusual, and eye-catching will likely get your content repinned. 66. Share your source. Pinterest is big on sharing content that you have permission to share. Make sure the image links back to its original creator. If you’re unsure of where it originated, use a reverse image search to find out. 67. Follow interesting boards that pin images that you’re likely to share. Repinning images is the name of the game here. By pinning content, you’re recommending it to your own audience, while helping promote your new Pinterest friends. 68. Import your contacts, and freely add interesting people. It doesn’t matter as much if you know your followers here from other sites. As long as you enjoy their content, go ahead and add them. 69. Don’t get overwhelmed! At first, you will find so many interesting things to repin here, that you can easily lose hours of your day. Have a plan going in – as well as your own personal boards that aren’t strictly business related. 70. Comment on your pins and repins. A single sentence is fine, telling why the content is interesting to you. Comment on others’ pins if you’ve tried out their recipe or their lifehack, and let them know if it’s a technique you would recommend. Copyright 2014 www.kimberleeferrellwriter.com
  13. 13. 101 Social Media Tips 13 71. Contribute to other people’s boards. Over time, you may be invited by others to pin to their boards. This is a great way to reach audiences that you normally wouldn’t interact with, so if you have the time, go ahead. 72. Create private boards. Whether you’d like to keep your business and personal boards private, or want to create special boards for clients, this newer feature has lots of potential. You can create a board of portfolio clips, or design ideas, or a dream board for your future house. 73. Experiment! Don’t feel stuck in the choices you made at the beginning. You can rename, rearrange, and cull cluttered boards. The more fun you have on Pinterest, the more likely it will work for you. Copyright 2014 www.kimberleeferrellwriter.com
  14. 14. 101 Social Media Tips 14 Social Media Management 74. Have a plan. If you don’t know what your goals are in using any social media site, you’ll have little to no success. 75. Make course corrections. These sites change quickly – and so does the list of which sites are relevant. Stay abreast of new features and issues so you don’t fall behind. 76. Use your manners. Please and thank you go a long way in social media. Reply back to anyone who took the time to comment on your posts. 77. Keep it professional. Don’t post anything that you don’t want to be seen by the entire world. You don’t want a social media scandal to tarnish your business reputation. 78. Schedule your posts. A social media management program such as Hootsuite can help you minimize the time you spend promoting your own content. You can add all of accounts and schedule postings so they reach your audience at the right time. 79. Don’t rely on scheduled posts. On the other hand, there will always be impromptu situations that require your personal response. 80. Schedule your personal social media time. If you only have ten minutes a day to spare, pick one day a week per site to hang out on. 81. Reconsider posting about hot topics. Unless you know your arguments forwards and backwards, don’t post about hot button issues like religion, politics, human rights, etc. No one ever wins these discussions, and one wrong move can make you look unprofessional or uneducated. 82. Be yourself. You don’t have to post something witty or funny, if that’s not your style. Direct, professional communications earn respect. Content has always been king, and clarity is queen. 83. Be creative. On the other hand, don’t be shy about testing out new ways to reach your audience. Uniqueness always attracts attention, just be sure you’re heading towards your goals. Copyright 2014 www.kimberleeferrellwriter.com
  15. 15. 101 Social Media Tips 15 84. Share your profiles on your other sites. It’s likely that your audience uses multiple social media sites as well, and would be interested in following you in both places. Give them that opportunity. 85. Include your profile links in your email signature and on your website. For email, a simple text hyperlink for each will do. On your website, use social media icon images to link to your profiles. 86. Consider using a url-shortening service (such as Bit.ly) to track clickthroughs and other metrics. 87. Tailor your posts to your audience. Broadly speaking, LinkedIn is business oriented, Google Plus is technology focused, Pinterest is for hands-on, visual learners, Facebook is for family-oriented folks, and Twitter is for the busy professional. Of course, this can vary depending on who you follow and who follows you, so customize your content as necessary. 88. Create a social media marketing calendar. If you know you have a launch coming up, be prepared to share that launch with as many of your followers as possible. Space out your posts throughout the day to reach those people who don’t have time to scroll back and read every post. 89. Share your promotions, discount codes, and contests as appropriate. People love feeling like part of the in-crowd, and a special discount code for those paying attention is positive reinforcement for your followers. 90. If you don’t have time to hunt down relevant posts from others, use a feed reader to curate content to share. You likely already subscribe to blogs and newsletters that share great things; pass on that information quickly to your followers. 91. Evaluate which sites bring you the highest ROI and focus the majority of your social media time on them. If it turns out that LinkedIn really isn’t your style, don’t feel pressured to spend undue time there. 92. If this is all too much for you to manage, hire a social media manager to create your content. Their job is to post for you, schedule posts, and be the voice of your business while you’re busy running it. 93. Give it your best shot. Any time you start something new, it will feel awkward and forced. Commit to a month or two on any new social media site before throwing in the towel. Copyright 2014 www.kimberleeferrellwriter.com
  16. 16. 101 Social Media Tips 16 94. Keep an eye on the hundreds of other social media sites. There are far too many to list here! However, you may find an excellent following on Youtube, Tumblr, Stumbleupon, Vine, Reddit, etc. 95. Ignore the haters. There will always be negative voices who try to bring you down. In social media, they are referred to as trolls. If you come across one, don’t bother arguing, as that means they are receiving the attention they desire. Delete, block, and move on. 96. Tailor your welcome posts on your website to the social media site that your visitors came from. This will add a personal touch and make your followers feel at home. 97. Add widgets as appropriate. Almost every site has its own widget you can add to your website, showing the last few items you’ve posted. Don’t overdo this, as your site can become cluttered. 98. Don’t repeat yourself. If you’re sending the same link across multiple sites, customize your message. Most likely you will have followers who use multiple social media sites, and they don’t want to read the same things twice. 99. Don’t be afraid to ask for help! Other users are glad to share their expertise with you, so just ask! 100. Be helpful. If you can offer your insights and wisdom, go for it! This will help to establish you as an expert in your field. 101. Have fun! It’s not worth the time and trouble if you’re not enjoying yourself. Put on a smile and your best attitude and go forth! Copyright 2014 www.kimberleeferrellwriter.com
  17. 17. 101 Social Media Tips 17 About the Author Kimberlee Ferrell is a freelance writer, editor, and proofreader offering writing and social media services to a variety of clients on her website, Kimberlee Ferrell, Writer. Her newsletter, Small Biz Tips, provides tips and links to solopreneurs, small business owners, and freelancers. She lives in Richland, Iowa, with her husband, two children, two dogs, and three cats. Copyright 2014 www.kimberleeferrellwriter.com