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DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
DWire OCCo Presentation Handout
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DWire OCCo Presentation Handout

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Short version from DWIRE presentation May 2008

Short version from DWIRE presentation May 2008

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  • 1. Workplace Strategy Current Status- Future Trends
  • 2. Workplace Strategy – A Definition Five Components of Workplace Strategy Process : Work process, technology interface, collaboration Structure : Management/organisational structure, business units, technology infrastructure, culture Strategy : Brand strategy, change management & workplace transformation, business strategy People : Demographics, motivation, retention & hiring, HR policies Rewards : Understanding how employees value workplace as compensation „Star Model‟ for effectiveness - Jay Galbraith 1995 Designing Organisations: An Executive Briefing on Strategy, Structure and Process A Strategy is a long term plan of action designed to achieve a goal.
  • 3. Workplace Strategy - Design Workplace Design should be : - maximising the use of space and minimising costs - providing accommodation to suit the business - enhancing productivity/performance - an enabler of cultural change - a manifestation of the ‘brand’ “Common definition shows a limited and cost-focused perspective.” Arnold Craig Levin, Design Management Review, Spring 2007 A Strategy is a long term plan of action designed to achieve a goal.
  • 4. Workplace Strategy – A History Workplace Design Post WW II – „Modernism‟ – form followed function 1980’s – „Post-modernism‟ – design form took precedence over function 1990’s – Workplace Strategy was a backlash Primary driver was reduction in Real Estate costs. Space planning and strategy were separated from design. Perceived value was only in the business case. Then came….. Universal Planning - structured space planning to increase density and save costs. Judged by….. Benchmarking - m2 per person and % usage as a tool for judging financial success. 2004-2009 +/- Workplace Strategists provide the way to combine the brief and design concept. A Strategy is a long term plan of action designed to achieve a goal.
  • 5. Workplace Strategy – Process Workplace Strategy should align with the enterprise drivers : Process Driven : 1. Educate & Assess 2. Build the Business Case 3. Design the Plan 4. Implement 5. Monitor for Continuous Success Property related costs are second only to Salaries and Benefits CoreNet Global Leader Magazine Jan/Feb 2008 Written by Debra Moritz & Sarah Evans: Jones Lang LaSalle A Strategy is a long term plan of action designed to achieve a goal.
  • 6. Universal Planning – Example Space Saving by Increasing Density By re-planning the space more efficiently and taking down walls to increase the open plan area, secondary circulation was reduced from 31% to 20%. NIA - New Open plan 5,910 m2 3,714 m2 Cellular 20% Meeting Support 5% 887 m2 Secondary Circulation 56% 19% 10,833 m2 243 m2 10,058 3,536 m2 m2 2,759 m2 Total Net Internal Area – 18,970 m2 Total Net Internal Area – 18,970 m2 Source: Project ABN Amro A Strategy is a long term plan of action designed to achieve a goal.
  • 7. Workplace Trends – Mid/Back Office Actual Support Space Comparison 28.01.2005 Example Benchmarking NIA per ~4.6 m² ~3.9 m² ~4.7 m² ~3.0 m² ~3.5 m² ~6.2 m² occupant* for Support Space ~10% Food ~8% ~6% ~15% Service ~20% ~23% ~19% ~23% ~24% Meeting ~31% ~25% Space ~36% Additional ~56% ~46% ~67% ~50% ~32% ~65% * m2/occupant Support Floor ~10% ~8% Support ~6% ~5% ~9% ~6% Worldwide Europe UK BE NL US Source: Gensler Project ING A Strategy is a long term plan of action designed to achieve a goal.
  • 8. Workplace Trends – Emerging Trends and Findings USA 2006 Existing Status Quo 0% 7% 4% 4% 22% 22% 43% 43% 24% 31% Legend Alternative Office 0% 4% Loss Factor 22% MD’s/Directors Workplace 41% Shared Facilities Source: Gensler Circulation 33% A Strategy is a long term plan of action designed to achieve a goal.
  • 9. Workplace Strategy – 2008 Alternative Work Strategies (AWS) - Distributed Work Options- teleworker, mobile, remote - Satellites – hubs for touchdown & unassigned desks - Move to Mobility- term currently used for unassigned workplaces - Kantoorinnovatie – NL GBA 1997 definition for working from multiple places - Change of Use – buildings other than office buildings An average week = Working at your desk 52% of the time Internal meetings or interacting with colleagues 28% External meetings 12% Travelling 8% Source: Gensler A Strategy is a long term plan of action designed to achieve a goal.
  • 10. Workplace Strategy – Current Status 2005 Planning approach Alternative workspace is a concept that provides a flexible working environment designed to match the needs of modern business and can be interpreted in many different ways. Increases meeting space: Breakout Meeting room Presentation room Private lounge Video conference Think tank Provides alternative work settings for different types of activities: Project space Teaming areas Lounge Think tank Increases capacity of the floor without downsizing the individual workstation: Communal meeting spaces Quiet rooms Project space Innovation comes not from discovering Flexible meeting / office spaces/ rooms something wholly new, Provides space for visitors to work and collaborate: Visitor touchdown but from putting elements together in a Study office wholly new way. Quiet room Source: Gensler Project ABN Amro A Strategy is a long term plan of action designed to achieve a goal.
  • 11. Workplace Strategy – Distribution of Space 2005 INNOVATIVE OFFICE ENVIRONMENT TRADITIONAL OFFICE ENVIRONMENT TRADITIONAL OFFICE ENVIRONMENT 10% 15-20% NIA Philips 16% 19% NIA (World) Enclosed spaces Closed Offices Open spaces 19% 40% Open plan Common Support Common Support 30% Primary Circulation Primary Circulation 46% WORK PERFORMANCE 18% 13% NIA (Europe) Companies create open plan environments to promote teamwork, communication, and innovation. Breaking down the walls decreases the perceived and real hierarchy in a traditional, entitlement based environment. It also helps to promote greater interaction between employees, encouraging more chance encounters and informal Closed Offices discussions. The trend is toward more collaborative spaces and as the number of 16% traditional worksettings decrease, the amount of support space and alternative Open plan worksettings increases. Common Support Source: Gensler Project Toyota 53% Primary Circulation A Strategy is a long term plan of action designed to achieve a goal.
  • 12. Workplace Strategy – Spaceless Growth Desk Sharing - Mobile /Assigned – How does it Work? Desk Sharing Traditional Office 350 desks in 5250 m2 350 desks in 5250 m2 100 fixed desks 250 shared desks @1:1 @1:1.6 per desk 350 HC supported 350 fixed desks @density of 15m2 No shared desks @ 1:1 100 people 400 people Per HC/Deskcount 500 people supported @ density of 15m2 per desk and utilisation of 1:1.4 A Strategy is a long term plan of action designed to achieve a goal.
  • 13. Workplace Strategy – Spaceless Growth Desk Sharing/Seat Capacity – How does it Work? Desk Sharing Seat Capacity 350 desks in 5250 m2 1575m2 Common Areas in 5250 m2 100 fixed desks 250 shared desks @1:1 @1:1.6 per desk 150 alternative 100 HC supported 400 HC sharing Worksettings & @density of 15m2 desks 100 meeting spaces Per HC/Deskcount @1:1.6 100 people 400 people 500 people supported @ density of 15m2 650 seat capacity = 728 people supported per desk and utilisation of 1:1.4 @ utilisation of 1:1.2 A Strategy is a long term plan of action designed to achieve a goal.
  • 14. Workplace Strategy – Spaceless Growth The objective of Spaceless Growth is to sign a lease and by means of forecasted growth remain in the same space, giving predictability of RE Costs over the period of the lease – but what’s holding it back? - Management practices slow to change - Local regulations & employees unions – risk averse - Nature of the building stock – investment outweighs the benefits - Demands for Sustainability – CO2 footprint - Sector/National differences in culture- current style of workplace design Mental Health problems are having a huge impact in the workplace. Study of 30,000 employees by CIPD in UK shows increasing numbers are taking time off for depression and stress. Source: Independent 2007 But what is the future? Home, once the shelter from the stress of work, will merge with the rest of the places we work in. A Strategy is a long term plan of action designed to achieve a goal.
  • 15. Workplace Strategy – Impact of Technology Computers 1955- 1975 people shared them 1975-1995 one to one relationship (desk bound) 1995- 20?? many computers to one person (laptops & wireless) IBM - eMobility saves hundreds of millions of $ every year in Real Estate costs Source: Workplace Trends Conference 2004 Cisco - 37/40% savings in RE with employees on the road 20% of the time Source: CoreNet Global Summit Capital 1 – „Future of Work‟ – AWS - 24/31% reduction in the speed of decision making Source: Joel Ratekin, Ratekin Consulting Office of the future requires thinking in terms of space and time…not desks and chairs, Martha O‟Mara “Strategy & Place” DW Distributed Work 2005 A Strategy is a long term plan of action designed to achieve a goal.
  • 16. Workplace Strategy – Future Trends Some thoughts: Technology = enablers = freedom = control = creativity The workplace will be both virtual and geographical Workplace will become an increasingly important place for self-realisation We will demand original surroundings that stimulate creativity & innovation We will take an individual role in creating our own space for work Architecture will become more & more transparent, interior and exterior will merge Growth will be achieved by taking a holistic approach, embracing social responsibility as well as economics and technology The challenge for Real Estate professionals is to adapt to managing flexible environments in the portfolio, for IT to manage the virtual workplace and for HR to accept a greater responsibility for reaching out to individuals. “Collaboration will happen on an astronomical scale- teams will number in thousands or even millions providing capability. It will challenge our most deep rooted assumptions about how to do business,” Don Tapscott & Anthony D. Williams, “Wikinomics – How Mass Collaboration Changes Everything” A Strategy is a long term plan of action designed to achieve a goal.
  • 17. This handout is a shortened version of the presentation given to DWIRE (Dutch Women in Real Estate) May 2008. The Original Creative Co-op covers all aspects of WorkPlace and the Future of Work, including but not limited to, Workplace Strategy/Design, Cultural Mapping, Future Trends, Change Management, Building Analysis, and Strategic Profiling. OCCo includes other trade names associated with diversified but connected activities such as research initiatives, speaking at International events, organizing and facilitating workshops, think tanks, and development of consulting tools. All material copyright protected Original Creative Co-op B.V.

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