Short version from DWIRE presentation May 2008

1. Workplace Strategy
Current Status- Future Trends

2. Workplace Strategy – A Definition
Five Components of Workplace Strategy
Process : Work process, technology interface, collaboration
Structure : Management/organisational structure, business units, technology infrastructure, culture
Strategy : Brand strategy, change management & workplace transformation, business strategy
People : Demographics, motivation, retention & hiring, HR policies
Rewards : Understanding how employees value workplace as compensation
„Star Model‟ for effectiveness - Jay Galbraith 1995
Designing Organisations: An Executive Briefing on Strategy, Structure and Process
A Strategy is a long term plan of action designed to achieve a goal.

3. Workplace Strategy - Design
Workplace Design should be :
- maximising the use of space and minimising costs
- providing accommodation to suit the business
- enhancing productivity/performance
- an enabler of cultural change
- a manifestation of the ‘brand’
“Common definition shows a limited and cost-focused perspective.”
Arnold Craig Levin, Design Management Review, Spring 2007
A Strategy is a long term plan of action designed to achieve a goal.

4. Workplace Strategy – A History
Workplace Design
Post WW II – „Modernism‟ – form followed function
1980’s – „Post-modernism‟ – design form took precedence over function
1990’s – Workplace Strategy was a backlash
Primary driver was reduction in Real Estate costs.
Space planning and strategy were separated from design.
Perceived value was only in the business case. Then came…..
Universal Planning - structured space planning to increase density and save costs.
Judged by…..
Benchmarking - m2 per person and % usage as a tool for judging financial success.
2004-2009 +/- Workplace Strategists provide the way to combine the brief and design
concept.
A Strategy is a long term plan of action designed to achieve a goal.

5. Workplace Strategy – Process
Workplace Strategy should align with the enterprise drivers :
Process Driven :
1. Educate & Assess
2. Build the Business Case
3. Design the Plan
4. Implement
5. Monitor for Continuous Success
Property related costs are second only to Salaries and Benefits
CoreNet Global Leader Magazine Jan/Feb 2008
Written by Debra Moritz & Sarah Evans: Jones Lang LaSalle
A Strategy is a long term plan of action designed to achieve a goal.

6. Universal Planning – Example Space Saving by Increasing Density
By re-planning the space more efficiently and taking down walls to
increase the open plan area, secondary circulation was reduced from
31% to 20%.
NIA - New
Open plan
5,910 m2
3,714 m2 Cellular
20%
Meeting Support
5%
887 m2 Secondary Circulation
56%
19% 10,833
m2
243 m2 10,058 3,536 m2
m2
2,759 m2
Total Net Internal Area – 18,970 m2 Total Net Internal Area – 18,970 m2
Source: Project ABN Amro
A Strategy is a long term plan of action designed to achieve a goal.

7. Workplace Trends – Mid/Back Office Actual Support Space Comparison
28.01.2005
Example Benchmarking
NIA per
~4.6 m² ~3.9 m² ~4.7 m² ~3.0 m² ~3.5 m² ~6.2 m²
occupant*
for Support
Space
~10% Food ~8% ~6%
~15% Service ~20% ~23%
~19% ~23%
~24%
Meeting
~31% ~25%
Space
~36%
Additional
~56% ~46% ~67% ~50% ~32% ~65% * m2/occupant
Support
Floor
~10% ~8% Support ~6% ~5% ~9% ~6%
Worldwide Europe UK BE NL US
Source: Gensler Project ING
A Strategy is a long term plan of action designed to achieve a goal.

8. Workplace Trends – Emerging Trends and Findings USA 2006
Existing Status Quo
0%
7%
4% 4%
22% 22%
43%
43%
24%
31%
Legend Alternative Office
0%
4%
Loss Factor 22%
MD’s/Directors
Workplace
41%
Shared Facilities Source: Gensler
Circulation
33%
A Strategy is a long term plan of action designed to achieve a goal.

9. Workplace Strategy – 2008
Alternative Work Strategies (AWS)
- Distributed Work Options- teleworker, mobile, remote
- Satellites – hubs for touchdown & unassigned desks
- Move to Mobility- term currently used for unassigned workplaces
- Kantoorinnovatie – NL GBA 1997 definition for working from multiple places
- Change of Use – buildings other than office buildings
An average week =
Working at your desk 52% of the time
Internal meetings or interacting with colleagues 28%
External meetings 12%
Travelling 8% Source: Gensler
A Strategy is a long term plan of action designed to achieve a goal.

10. Workplace Strategy – Current Status 2005
Planning approach
Alternative workspace is a concept that provides a flexible working
environment designed to match the needs of modern business and can be
interpreted in many different ways.
Increases meeting space:
Breakout
Meeting room
Presentation room
Private lounge
Video conference
Think tank
Provides alternative work settings for different types of activities:
Project space
Teaming areas
Lounge
Think tank
Increases capacity of the floor without downsizing the individual workstation:
Communal meeting spaces
Quiet rooms
Project space
Innovation comes not from discovering Flexible meeting / office spaces/ rooms
something wholly new, Provides space for visitors to work and collaborate:
Visitor touchdown
but from putting elements together in a Study office
wholly new way. Quiet room
Source: Gensler Project ABN Amro
A Strategy is a long term plan of action designed to achieve a goal.

11. Workplace Strategy – Distribution of Space 2005
INNOVATIVE OFFICE ENVIRONMENT TRADITIONAL OFFICE ENVIRONMENT
TRADITIONAL OFFICE ENVIRONMENT
10%
15-20% NIA Philips 16% 19%
NIA (World)
Enclosed spaces
Closed Offices
Open spaces 19%
40% Open plan
Common Support Common Support
30%
Primary Circulation Primary Circulation
46%
WORK PERFORMANCE 18% 13%
NIA (Europe)
Companies create open plan environments to promote teamwork, communication,
and innovation. Breaking down the walls decreases the perceived and real hierarchy
in a traditional, entitlement based environment. It also helps to promote greater
interaction between employees, encouraging more chance encounters and informal Closed Offices
discussions. The trend is toward more collaborative spaces and as the number of 16%
traditional worksettings decrease, the amount of support space and alternative Open plan
worksettings increases. Common Support
Source: Gensler Project Toyota 53%
Primary Circulation
A Strategy is a long term plan of action designed to achieve a goal.

12. Workplace Strategy – Spaceless Growth
Desk Sharing - Mobile /Assigned – How does it Work?
Desk Sharing
Traditional Office
350 desks
in 5250 m2
350 desks
in 5250 m2
100 fixed desks 250 shared desks
@1:1 @1:1.6 per desk
350 HC supported
350 fixed desks
@density of 15m2 No shared desks
@ 1:1 100 people 400 people
Per HC/Deskcount
500 people supported @ density of 15m2
per desk and utilisation of 1:1.4
A Strategy is a long term plan of action designed to achieve a goal.

13. Workplace Strategy – Spaceless Growth
Desk Sharing/Seat Capacity – How does it Work?
Desk Sharing
Seat Capacity
350 desks
in 5250 m2
1575m2 Common
Areas
in 5250 m2
100 fixed desks 250 shared desks
@1:1 @1:1.6 per desk
150 alternative 100 HC supported 400 HC sharing
Worksettings & @density of 15m2 desks
100 meeting spaces Per HC/Deskcount @1:1.6
100 people 400 people
500 people supported @ density of 15m2
650 seat capacity = 728 people supported
per desk and utilisation of 1:1.4
@ utilisation of 1:1.2
A Strategy is a long term plan of action designed to achieve a goal.

14. Workplace Strategy – Spaceless Growth
The objective of Spaceless Growth is to sign a lease and by means of forecasted growth remain in the
same space, giving predictability of RE Costs over the period of the lease – but what’s holding it back?
- Management practices slow to change
- Local regulations & employees unions – risk averse
- Nature of the building stock – investment outweighs the benefits
- Demands for Sustainability – CO2 footprint
- Sector/National differences in culture- current style of workplace design
Mental Health problems are having a huge impact in the workplace. Study of 30,000 employees by
CIPD in UK shows increasing numbers are taking time off for depression and stress. Source: Independent 2007
But what is the future?
Home, once the shelter from the stress of work, will merge with the rest of the places we work in.
A Strategy is a long term plan of action designed to achieve a goal.

15. Workplace Strategy – Impact of Technology
Computers
1955- 1975 people shared them
1975-1995 one to one relationship (desk bound)
1995- 20?? many computers to one person (laptops & wireless)
IBM - eMobility saves hundreds of millions of $ every year in Real Estate costs
Source: Workplace Trends Conference 2004
Cisco - 37/40% savings in RE with employees on the road 20% of the time
Source: CoreNet Global Summit
Capital 1 – „Future of Work‟ – AWS - 24/31% reduction in the speed of decision making
Source: Joel Ratekin, Ratekin Consulting
Office of the future requires thinking in terms of space and time…not desks and chairs,
Martha O‟Mara “Strategy & Place” DW Distributed Work 2005
A Strategy is a long term plan of action designed to achieve a goal.

16. Workplace Strategy – Future Trends
Some thoughts: Technology = enablers = freedom = control = creativity
The workplace will be both virtual and geographical
Workplace will become an increasingly important place for self-realisation
We will demand original surroundings that stimulate creativity & innovation
We will take an individual role in creating our own space for work
Architecture will become more & more transparent, interior and exterior will merge
Growth will be achieved by taking a holistic approach, embracing social responsibility as well as
economics and technology
The challenge for Real Estate professionals is to adapt to managing flexible environments in the
portfolio, for IT to manage the virtual workplace and for HR to accept a greater responsibility for
reaching out to individuals.
“Collaboration will happen on an astronomical scale- teams will number in thousands or even millions
providing capability. It will challenge our most deep rooted assumptions about how to do business,”
Don Tapscott & Anthony D. Williams, “Wikinomics – How Mass Collaboration Changes Everything”
A Strategy is a long term plan of action designed to achieve a goal.

17. This handout is a shortened version of the presentation given to DWIRE (Dutch Women in Real Estate) May 2008.
The Original Creative Co-op covers all aspects of WorkPlace and the Future of Work, including but not
limited to, Workplace Strategy/Design, Cultural Mapping, Future Trends, Change Management,
Building Analysis, and Strategic Profiling. OCCo includes other trade names associated with diversified
but connected activities such as research initiatives, speaking at International events, organizing and
facilitating workshops, think tanks, and development of consulting tools.
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