Social Networking with Facebook - A Primer

Slide 1: Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge

Slide 2: Social Networking What is it? • Social Networking in Plain English • Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others” • Networking means the “exchange of information among individuals”

Slide 3: Social Networking What’s the big deal? The Seven Things Everybody Wants 1. To be SEEN and HEARD 2. To be CONNECTED to someone or something 3. To be part of something GREATER THAN THEMSELVES 4. To have HOPE for the future 5. To have the security of TRUST 6. To be of SERVICE 7. To want HAPPINESS for self and others Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies

Slide 4: Social Networking Why CBF? • “We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.

Slide 5: Social Networking Why CBF?

Slide 6: Social Networking Why CBF • “We” are already out there. • Makes it easier for constituents to stay involved with us.

Slide 8: Social Networking Why CBF? • “We” are already out there. • Makes it easier for constituents to stay involved with us. • Lets us seek out like minded people.

Slide 10: Social Networking Why CBF? • “We” are already out there. • Makes it easier for constituents to stay involved with us. • Lets us seek out like minded people. • Helps us “get found” by new audiences. • Builds awareness. • Influence of word-of-mouth/peer-to-peer.

Slide 12: Social Networking Why CBF? • “We” are already out there. • Makes it easier for constituents to stay involved with us. • Lets us seek out like minded people. • Helps us “get found” by new audiences. • Builds awareness. • Influence of word-of-mouth/peer-to-peer. • Increases website traffic.

Slide 13: Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008

Slide 14: Social Networking Why CBF? • “We” are already out there. • Makes it easier for constituents to stay involved with us. • Lets us seek out like minded people. • Helps us “get found” by new audiences. • Builds awareness. • Influence of word-of-mouth/peer-to-peer. • Increases website traffic. • Participate in new “hubs” of social change.

Slide 16: Social Networking Why CBF? • “We” are already out there. • Makes it easier for constituents to stay involved with us. • Lets us seek out like minded people. • Helps us “get found” by new audiences. • Builds awareness. • Influence of word-of-mouth/peer-to-peer. • Increases website traffic. • Participate in new “hubs” of social change. • Information spreads quickly.

Slide 18: Social Networking Why should I get involved in it? • Social networking is all about trust.

Slide 19: Social Networking Why should I get involved in it? • Social networking is all about trust. • Trust is established through person-to- person interaction.

Slide 20: Social Networking Why should I get involved in it? 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.

Slide 21: Social Networking Why should I get involved in it? • Social networking is all about trust. • Trust is established through person-to-person interaction. • 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. • Personal way any employee can contribute to “building the army.”

Slide 23: WHO ARE ARE THESE PEOPLE?

Slide 24: Facebook Who uses it? • Launched Feb. 4, 2004 for Harvard University students • Expanded to the Ivy League… • …then to any university student… • …then to high school students… • …then to anyone aged 13 and over on Sept. 11, 2006 • Now more than 70 million active users Wikipedia; Facebook Statistics

Slide 25: Facebook The Maturing of Facebook • 100,000 age 64+ • 310,000 age 45-63 • 380,000 age 35-44 • 3 million age 25-34 Fast Company, Facebook by the Numbers, February 2007

Slide 26: Facebook The 6 Keys to Facebook • Profiles • Homepage • Groups • Pages • Causes • Applications Ivan Boothe, Using Facebook for Advocacy & Social Change

Slide 27: Facebook The 6 Keys to Facebook • Profiles Only available to actual persons • Homepage What you see when you log in • Groups Core application; 99% of FB members Anyone can create a group Join as a ‘member’ Discussion, posts, photos, events Group admin can send messages to group members Ivan Boothe, Using Facebook for Advocacy & Social Change

Slide 28: Facebook The 6 Keys to Facebook • Pages Available to organizations and to all members Join as a ‘fan’ Discussion, posts, photos, events Add applications No messaging to ‘fans’ • Causes Application; ~11 million FB members Anyone can create Discussion, posts, photos, events Cause admins can send messages and notifications Ivan Boothe, Using Facebook for Advocacy & Social Change

Slide 29: Facebook The 6 Keys to Facebook • Applications Have fun Do stuff Do good Ivan Boothe, Using Facebook for Advocacy & Social Change

Slide 30: Facebook Profile HELLO My Name Is Kim • Only available to individuals

Slide 31: Facebook Profile HELLO My Name Is Kim On your profile your ‘friends’ can see: • Personal info you choose to share

Slide 32: Facebook Profile HELLO My Name Is Kim On your profile your ‘friends’ can see: • Personal info you choose to share • Groups you’ve joined

Slide 33: Facebook Profile HELLO My Name Is Kim On your profile your ‘friends’ can see: • Personal info you choose to share • Groups you’ve joined • Links you’ve posted

Slide 34: Facebook Profile HELLO My Name Is Kim On your profile your ‘friends’ can see: • Personal info you choose to share • Groups you’ve joined • Links you’ve posted • Events you’ve created

Slide 35: Facebook Profile HELLO My Name Is Kim On your profile your ‘friends’ can see: • Personal info you choose to share • Groups you’ve joined • Links you’ve posted • Events you’ve created • Photos and videos

Slide 36: Facebook Homepage What’s everyone up to today? • Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.

Slide 37: Facebook Group All For One and One For All • ‘Join’ the group and invite others to join • Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion) • Only visible to FB members • Often used as a virtual ‘petition’

Slide 38: Facebook Pages Are You a Fan? • People join as ‘fans’ and invite their friends to join • More customizable than groups • ‘Fan’ discussion, posts, photo & video sharing, and more

Slide 39: Facebook Causes Support Us • Join a cause and invite friends to join • Accept/solicit donations • Show personal actions taken • Show most active recruiters, donors, & fundraisers

Slide 40: Facebook Applications Not Just Fun and Games Stop Climate Change The Nature Conservancy

Slide 41: Facebook Success Stories STAND – Picture A World Without Genocide • Student Anti- Genocide Coalition Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.

Slide 42: Facebook Success Stories Genocide Intervention Network • Used student pressure to pass legislation • Used Facebook to identify and reach out to students in key senator’s home state

Slide 43: Facebook Success Stories Save the Bay • Started a “Save the Bay Day” for group members • At least 120 participated and posted their results

Slide 44: Social Networking Etiquette • Contribute • Participate • Offer help and receive help • Share • Respond http://ezinearticles.com/?Social-Networking-Etiquette&id=618180 Rob Clark, Social Networking Etiqette, EzineArticles.com

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