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Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge
Social Networking <ul><li>Social Networking in Plain English </li></ul><ul><li>Social means to “share,” to “interact” with...
Social Networking <ul><li>The Seven Things Everybody Wants </li></ul><ul><ul><li>To be  SEEN  and  HEARD </li></ul></ul><u...
Social Networking <ul><li>“ We” are  already  out there. Online communities ‘self assemble’ as members with similar intere...
Social Networking Why CBF?
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF?
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF?
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF?
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF?
Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to  stay involve...
Social Networking Why CBF?
Social Networking <ul><li>Social networking is all about  trust . </li></ul>Why should I get involved in it?
Social Networking <ul><li>Social networking is all about trust. </li></ul><ul><li>Trust is established through  person-to-...
Social Networking 30 or 50 or 100 of  you  can reach one heck of a lot more people than  I can alone. Why should I get inv...
Social Networking <ul><li>Social networking is all about trust. </li></ul><ul><li>Trust is established through person-to-p...
 
WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?
Facebook <ul><li>Launched Feb. 4, 2004 for Harvard University students </li></ul><ul><li>Expanded to the Ivy League… </li>...
Facebook <ul><li>100,000 age 64+ </li></ul><ul><li>310,000 age 45-63 </li></ul><ul><li>380,000 age 35-44 </li></ul><ul><li...
Facebook <ul><li>Profiles </li></ul><ul><li>Homepage </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Ca...
Facebook <ul><li>Profiles </li></ul><ul><ul><li>Only available to actual persons </li></ul></ul><ul><li>Homepage </li></ul...
Facebook <ul><li>Pages </li></ul><ul><ul><li>Available to organizations and to all members </li></ul></ul><ul><ul><li>Join...
Facebook <ul><li>Applications </li></ul><ul><ul><li>Have fun </li></ul></ul><ul><ul><li>Do stuff </li></ul></ul><ul><ul><l...
Facebook Profile <ul><li>Only available to individuals </li></ul>HELLO  My Name Is Kim
Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li>...
Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li>...
Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li>...
Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li>...
Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li>...
Facebook Homepage <ul><li>Your homepage is your News Feed – it  shows you what  your friends  are doing, what posts they’v...
Facebook Group All For One and One For All <ul><li>‘ Join’ the group and invite others to join </li></ul><ul><li>Post mess...
Facebook Pages <ul><li>People join as ‘fans’ and invite their friends to join </li></ul><ul><li>More customizable than gro...
Facebook Causes <ul><li>Join a cause and invite friends to join </li></ul><ul><li>Accept/solicit donations </li></ul><ul><...
Facebook Applications Not Just Fun and Games <ul><li>Stop Climate Change </li></ul><ul><ul><li>The Nature Conservancy </li...
Facebook Success Stories <ul><li>Student Anti-Genocide Coalition </li></ul><ul><li>Collected hundreds of photos on Faceboo...
Facebook Success Stories <ul><li>Used student pressure to pass legislation </li></ul><ul><li>Used Facebook to identify and...
Facebook Success Stories <ul><li>Started a “Save the Bay Day” for group members </li></ul><ul><li>At least 120 participate...
Social Networking Etiquette <ul><li>Contribute </li></ul><ul><li>Participate </li></ul><ul><li>Offer help and receive help...
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Social Networking with Facebook - A Primer

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Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it?
Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5
Credit to Ivan Boothe http://tinyurl.com/4sgaac

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  • Transcript of "Social Networking with Facebook - A Primer"

    1. 1. Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge
    2. 2. Social Networking <ul><li>Social Networking in Plain English </li></ul><ul><li>Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others” </li></ul><ul><li>Networking means the “exchange of information among individuals” </li></ul>What is it?
    3. 3. Social Networking <ul><li>The Seven Things Everybody Wants </li></ul><ul><ul><li>To be SEEN and HEARD </li></ul></ul><ul><ul><li>To be CONNECTED to someone or something </li></ul></ul><ul><ul><li>To be part of something GREATER THAN THEMSELVES </li></ul></ul><ul><ul><li>To have HOPE for the future </li></ul></ul><ul><ul><li>To have the security of TRUST </li></ul></ul><ul><ul><li>To be of SERVICE </li></ul></ul><ul><ul><li>To want HAPPINESS for self and others </li></ul></ul><ul><ul><li>Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies </li></ul></ul>What’s the big deal?
    4. 4. Social Networking <ul><li>“ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another. </li></ul>Why CBF?
    5. 5. Social Networking Why CBF?
    6. 6. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul>Why CBF
    7. 7. Social Networking Why CBF?
    8. 8. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul><ul><li>Lets us seek out like minded people . </li></ul>Why CBF?
    9. 9. Social Networking Why CBF?
    10. 10. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul><ul><li>Lets us seek out like minded people . </li></ul><ul><li>Helps us “get found” by new audiences . </li></ul><ul><li>Builds awareness . </li></ul><ul><li>Influence of word-of-mouth/peer-to-peer. </li></ul>Why CBF?
    11. 11. Social Networking Why CBF?
    12. 12. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul><ul><li>Lets us seek out like minded people . </li></ul><ul><li>Helps us “get found” by new audiences . </li></ul><ul><li>Builds awareness . </li></ul><ul><li>Influence of word-of-mouth/peer-to-peer. </li></ul><ul><li>Increases website traffic . </li></ul>Why CBF?
    13. 13. Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008
    14. 14. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul><ul><li>Lets us seek out like minded people . </li></ul><ul><li>Helps us “get found” by new audiences . </li></ul><ul><li>Builds awareness . </li></ul><ul><li>Influence of word-of-mouth/peer-to-peer. </li></ul><ul><li>Increases website traffic . </li></ul><ul><li>Participate in new “hubs” of social change . </li></ul>Why CBF?
    15. 15. Social Networking Why CBF?
    16. 16. Social Networking <ul><li>“ We” are already out there. </li></ul><ul><li>Makes it easier for constituents to stay involved with us. </li></ul><ul><li>Lets us seek out like minded people . </li></ul><ul><li>Helps us “get found” by new audiences . </li></ul><ul><li>Builds awareness . </li></ul><ul><li>Influence of word-of-mouth/peer-to-peer. </li></ul><ul><li>Increases website traffic . </li></ul><ul><li>Participate in new “hubs” of social change . </li></ul><ul><li>Information spreads quickly . </li></ul>Why CBF?
    17. 17. Social Networking Why CBF?
    18. 18. Social Networking <ul><li>Social networking is all about trust . </li></ul>Why should I get involved in it?
    19. 19. Social Networking <ul><li>Social networking is all about trust. </li></ul><ul><li>Trust is established through person-to-person interaction. </li></ul>Why should I get involved in it?
    20. 20. Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?
    21. 21. Social Networking <ul><li>Social networking is all about trust. </li></ul><ul><li>Trust is established through person-to-person interaction. </li></ul><ul><li>30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. </li></ul><ul><li>Personal way any employee can contribute to “building the army.” </li></ul>Why should I get involved in it?
    22. 23. WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?
    23. 24. Facebook <ul><li>Launched Feb. 4, 2004 for Harvard University students </li></ul><ul><li>Expanded to the Ivy League… </li></ul><ul><li>… then to any university student… </li></ul><ul><li>… then to high school students… </li></ul><ul><li>… then to anyone aged 13 and over on Sept. 11, 2006 </li></ul><ul><li>Now more than 70 million active users </li></ul><ul><li>Wikipedia; Facebook Statistics </li></ul>Who uses it?
    24. 25. Facebook <ul><li>100,000 age 64+ </li></ul><ul><li>310,000 age 45-63 </li></ul><ul><li>380,000 age 35-44 </li></ul><ul><li>3 million age 25-34 </li></ul><ul><li>Fast Company, Facebook by the Numbers, February 2007 </li></ul>The Maturing of Facebook
    25. 26. Facebook <ul><li>Profiles </li></ul><ul><li>Homepage </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Causes </li></ul><ul><li>Applications </li></ul><ul><li>Ivan Boothe, Using Facebook for Advocacy & Social Change </li></ul>The 6 Keys to Facebook
    26. 27. Facebook <ul><li>Profiles </li></ul><ul><ul><li>Only available to actual persons </li></ul></ul><ul><li>Homepage </li></ul><ul><ul><li>What you see when you log in </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Core application; 99% of FB members </li></ul></ul><ul><ul><li>Anyone can create a group </li></ul></ul><ul><ul><li>Join as a ‘member’ </li></ul></ul><ul><ul><li>Discussion, posts, photos, events </li></ul></ul><ul><ul><li>Group admin can send messages to group members </li></ul></ul><ul><li>Ivan Boothe, Using Facebook for Advocacy & Social Change </li></ul>The 6 Keys to Facebook
    27. 28. Facebook <ul><li>Pages </li></ul><ul><ul><li>Available to organizations and to all members </li></ul></ul><ul><ul><li>Join as a ‘fan’ </li></ul></ul><ul><ul><li>Discussion, posts, photos, events </li></ul></ul><ul><ul><li>Add applications </li></ul></ul><ul><ul><li>No messaging to ‘fans’ </li></ul></ul><ul><li>Causes </li></ul><ul><ul><li>Application; ~11 million FB members </li></ul></ul><ul><ul><li>Anyone can create </li></ul></ul><ul><ul><li>Discussion, posts, photos, events </li></ul></ul><ul><ul><li>Cause admins can send messages and notifications </li></ul></ul><ul><li>Ivan Boothe, Using Facebook for Advocacy & Social Change </li></ul>The 6 Keys to Facebook
    28. 29. Facebook <ul><li>Applications </li></ul><ul><ul><li>Have fun </li></ul></ul><ul><ul><li>Do stuff </li></ul></ul><ul><ul><li>Do good </li></ul></ul><ul><li>Ivan Boothe, Using Facebook for Advocacy & Social Change </li></ul>The 6 Keys to Facebook
    29. 30. Facebook Profile <ul><li>Only available to individuals </li></ul>HELLO My Name Is Kim
    30. 31. Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li></ul>HELLO My Name Is Kim
    31. 32. Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li></ul><ul><li>Groups you’ve joined </li></ul>HELLO My Name Is Kim
    32. 33. Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li></ul><ul><li>Groups you’ve joined </li></ul><ul><li>Links you’ve posted </li></ul>HELLO My Name Is Kim
    33. 34. Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li></ul><ul><li>Groups you’ve joined </li></ul><ul><li>Links you’ve posted </li></ul><ul><li>Events you’ve created </li></ul>HELLO My Name Is Kim
    34. 35. Facebook Profile <ul><li>On your profile your ‘friends’ can see: </li></ul><ul><li>Personal info you choose to share </li></ul><ul><li>Groups you’ve joined </li></ul><ul><li>Links you’ve posted </li></ul><ul><li>Events you’ve created </li></ul><ul><li>Photos and videos </li></ul>HELLO My Name Is Kim
    35. 36. Facebook Homepage <ul><li>Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc. </li></ul>What’s everyone up to today?
    36. 37. Facebook Group All For One and One For All <ul><li>‘ Join’ the group and invite others to join </li></ul><ul><li>Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion) </li></ul><ul><li>Only visible to FB members </li></ul><ul><li>Often used as a virtual ‘petition’ </li></ul>
    37. 38. Facebook Pages <ul><li>People join as ‘fans’ and invite their friends to join </li></ul><ul><li>More customizable than groups </li></ul><ul><li>‘ Fan’ discussion, posts, photo & video sharing, and more </li></ul>Are You a Fan?
    38. 39. Facebook Causes <ul><li>Join a cause and invite friends to join </li></ul><ul><li>Accept/solicit donations </li></ul><ul><li>Show personal actions taken </li></ul><ul><li>Show most active recruiters, donors, & fundraisers </li></ul>Support Us
    39. 40. Facebook Applications Not Just Fun and Games <ul><li>Stop Climate Change </li></ul><ul><ul><li>The Nature Conservancy </li></ul></ul>
    40. 41. Facebook Success Stories <ul><li>Student Anti-Genocide Coalition </li></ul><ul><li>Collected hundreds of photos on Facebook and unveiled it on Capitol Hill. </li></ul>STAND – Picture A World Without Genocide
    41. 42. Facebook Success Stories <ul><li>Used student pressure to pass legislation </li></ul><ul><li>Used Facebook to identify and reach out to students in key senator’s home state </li></ul>Genocide Intervention Network
    42. 43. Facebook Success Stories <ul><li>Started a “Save the Bay Day” for group members </li></ul><ul><li>At least 120 participated and posted their results </li></ul>Save the Bay
    43. 44. Social Networking Etiquette <ul><li>Contribute </li></ul><ul><li>Participate </li></ul><ul><li>Offer help and receive help </li></ul><ul><li>Share </li></ul><ul><li>Respond </li></ul><ul><li>http://ezinearticles.com/?Social-Networking-Etiquette&id=618180 </li></ul><ul><li>Rob Clark, Social Networking Etiqette, EzineArticles.com </li></ul>
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