Social Networking with Facebook - A Primer
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Social Networking with Facebook - A Primer

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Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it? ...

Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it?
Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5
Credit to Ivan Boothe http://tinyurl.com/4sgaac

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Social Networking with Facebook - A Primer Social Networking with Facebook - A Primer Presentation Transcript

  • Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge
  • Social Networking
    • Social Networking in Plain English
    • Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others”
    • Networking means the “exchange of information among individuals”
    What is it?
  • Social Networking
    • The Seven Things Everybody Wants
      • To be SEEN and HEARD
      • To be CONNECTED to someone or something
      • To be part of something GREATER THAN THEMSELVES
      • To have HOPE for the future
      • To have the security of TRUST
      • To be of SERVICE
      • To want HAPPINESS for self and others
      • Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies
    What’s the big deal?
  • Social Networking
    • “ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.
    Why CBF?
  • Social Networking Why CBF?
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    Why CBF
  • Social Networking Why CBF?
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    • Lets us seek out like minded people .
    Why CBF?
  • Social Networking Why CBF?
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    • Lets us seek out like minded people .
    • Helps us “get found” by new audiences .
    • Builds awareness .
    • Influence of word-of-mouth/peer-to-peer.
    Why CBF?
  • Social Networking Why CBF?
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    • Lets us seek out like minded people .
    • Helps us “get found” by new audiences .
    • Builds awareness .
    • Influence of word-of-mouth/peer-to-peer.
    • Increases website traffic .
    Why CBF?
  • Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    • Lets us seek out like minded people .
    • Helps us “get found” by new audiences .
    • Builds awareness .
    • Influence of word-of-mouth/peer-to-peer.
    • Increases website traffic .
    • Participate in new “hubs” of social change .
    Why CBF?
  • Social Networking Why CBF?
  • Social Networking
    • “ We” are already out there.
    • Makes it easier for constituents to stay involved with us.
    • Lets us seek out like minded people .
    • Helps us “get found” by new audiences .
    • Builds awareness .
    • Influence of word-of-mouth/peer-to-peer.
    • Increases website traffic .
    • Participate in new “hubs” of social change .
    • Information spreads quickly .
    Why CBF?
  • Social Networking Why CBF?
  • Social Networking
    • Social networking is all about trust .
    Why should I get involved in it?
  • Social Networking
    • Social networking is all about trust.
    • Trust is established through person-to-person interaction.
    Why should I get involved in it?
  • Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?
  • Social Networking
    • Social networking is all about trust.
    • Trust is established through person-to-person interaction.
    • 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.
    • Personal way any employee can contribute to “building the army.”
    Why should I get involved in it?
  •  
  • WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?
  • Facebook
    • Launched Feb. 4, 2004 for Harvard University students
    • Expanded to the Ivy League…
    • … then to any university student…
    • … then to high school students…
    • … then to anyone aged 13 and over on Sept. 11, 2006
    • Now more than 70 million active users
    • Wikipedia; Facebook Statistics
    Who uses it?
  • Facebook
    • 100,000 age 64+
    • 310,000 age 45-63
    • 380,000 age 35-44
    • 3 million age 25-34
    • Fast Company, Facebook by the Numbers, February 2007
    The Maturing of Facebook
  • Facebook
    • Profiles
    • Homepage
    • Groups
    • Pages
    • Causes
    • Applications
    • Ivan Boothe, Using Facebook for Advocacy & Social Change
    The 6 Keys to Facebook
  • Facebook
    • Profiles
      • Only available to actual persons
    • Homepage
      • What you see when you log in
    • Groups
      • Core application; 99% of FB members
      • Anyone can create a group
      • Join as a ‘member’
      • Discussion, posts, photos, events
      • Group admin can send messages to group members
    • Ivan Boothe, Using Facebook for Advocacy & Social Change
    The 6 Keys to Facebook
  • Facebook
    • Pages
      • Available to organizations and to all members
      • Join as a ‘fan’
      • Discussion, posts, photos, events
      • Add applications
      • No messaging to ‘fans’
    • Causes
      • Application; ~11 million FB members
      • Anyone can create
      • Discussion, posts, photos, events
      • Cause admins can send messages and notifications
    • Ivan Boothe, Using Facebook for Advocacy & Social Change
    The 6 Keys to Facebook
  • Facebook
    • Applications
      • Have fun
      • Do stuff
      • Do good
    • Ivan Boothe, Using Facebook for Advocacy & Social Change
    The 6 Keys to Facebook
  • Facebook Profile
    • Only available to individuals
    HELLO My Name Is Kim
  • Facebook Profile
    • On your profile your ‘friends’ can see:
    • Personal info you choose to share
    HELLO My Name Is Kim
  • Facebook Profile
    • On your profile your ‘friends’ can see:
    • Personal info you choose to share
    • Groups you’ve joined
    HELLO My Name Is Kim
  • Facebook Profile
    • On your profile your ‘friends’ can see:
    • Personal info you choose to share
    • Groups you’ve joined
    • Links you’ve posted
    HELLO My Name Is Kim
  • Facebook Profile
    • On your profile your ‘friends’ can see:
    • Personal info you choose to share
    • Groups you’ve joined
    • Links you’ve posted
    • Events you’ve created
    HELLO My Name Is Kim
  • Facebook Profile
    • On your profile your ‘friends’ can see:
    • Personal info you choose to share
    • Groups you’ve joined
    • Links you’ve posted
    • Events you’ve created
    • Photos and videos
    HELLO My Name Is Kim
  • Facebook Homepage
    • Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.
    What’s everyone up to today?
  • Facebook Group All For One and One For All
    • ‘ Join’ the group and invite others to join
    • Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion)
    • Only visible to FB members
    • Often used as a virtual ‘petition’
  • Facebook Pages
    • People join as ‘fans’ and invite their friends to join
    • More customizable than groups
    • ‘ Fan’ discussion, posts, photo & video sharing, and more
    Are You a Fan?
  • Facebook Causes
    • Join a cause and invite friends to join
    • Accept/solicit donations
    • Show personal actions taken
    • Show most active recruiters, donors, & fundraisers
    Support Us
  • Facebook Applications Not Just Fun and Games
    • Stop Climate Change
      • The Nature Conservancy
  • Facebook Success Stories
    • Student Anti-Genocide Coalition
    • Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.
    STAND – Picture A World Without Genocide
  • Facebook Success Stories
    • Used student pressure to pass legislation
    • Used Facebook to identify and reach out to students in key senator’s home state
    Genocide Intervention Network
  • Facebook Success Stories
    • Started a “Save the Bay Day” for group members
    • At least 120 participated and posted their results
    Save the Bay
  • Social Networking Etiquette
    • Contribute
    • Participate
    • Offer help and receive help
    • Share
    • Respond
    • http://ezinearticles.com/?Social-Networking-Etiquette&id=618180
    • Rob Clark, Social Networking Etiqette, EzineArticles.com