Social Networking with Facebook - A Primer

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Social Networking with Facebook - A Primer - Presentation Transcript

    1. Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge
    2. Social Networking
      • Social Networking in Plain English
      • Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others”
      • Networking means the “exchange of information among individuals”
      What is it?
    3. Social Networking
      • The Seven Things Everybody Wants
        • To be SEEN and HEARD
        • To be CONNECTED to someone or something
        • To be part of something GREATER THAN THEMSELVES
        • To have HOPE for the future
        • To have the security of TRUST
        • To be of SERVICE
        • To want HAPPINESS for self and others
        • Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies
      What’s the big deal?
    4. Social Networking
      • “ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.
      Why CBF?
    5. Social Networking Why CBF?
    6. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      Why CBF
    7. Social Networking Why CBF?
    8. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      Why CBF?
    9. Social Networking Why CBF?
    10. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      Why CBF?
    11. Social Networking Why CBF?
    12. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      Why CBF?
    13. Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008
    14. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      • Participate in new “hubs” of social change .
      Why CBF?
    15. Social Networking Why CBF?
    16. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      • Participate in new “hubs” of social change .
      • Information spreads quickly .
      Why CBF?
    17. Social Networking Why CBF?
    18. Social Networking
      • Social networking is all about trust .
      Why should I get involved in it?
    19. Social Networking
      • Social networking is all about trust.
      • Trust is established through person-to-person interaction.
      Why should I get involved in it?
    20. Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?
    21. Social Networking
      • Social networking is all about trust.
      • Trust is established through person-to-person interaction.
      • 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.
      • Personal way any employee can contribute to “building the army.”
      Why should I get involved in it?
    22.  
    23. WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?
    24. Facebook
      • Launched Feb. 4, 2004 for Harvard University students
      • Expanded to the Ivy League…
      • … then to any university student…
      • … then to high school students…
      • … then to anyone aged 13 and over on Sept. 11, 2006
      • Now more than 70 million active users
      • Wikipedia; Facebook Statistics
      Who uses it?
    25. Facebook
      • 100,000 age 64+
      • 310,000 age 45-63
      • 380,000 age 35-44
      • 3 million age 25-34
      • Fast Company, Facebook by the Numbers, February 2007
      The Maturing of Facebook
    26. Facebook
      • Profiles
      • Homepage
      • Groups
      • Pages
      • Causes
      • Applications
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    27. Facebook
      • Profiles
        • Only available to actual persons
      • Homepage
        • What you see when you log in
      • Groups
        • Core application; 99% of FB members
        • Anyone can create a group
        • Join as a ‘member’
        • Discussion, posts, photos, events
        • Group admin can send messages to group members
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    28. Facebook
      • Pages
        • Available to organizations and to all members
        • Join as a ‘fan’
        • Discussion, posts, photos, events
        • Add applications
        • No messaging to ‘fans’
      • Causes
        • Application; ~11 million FB members
        • Anyone can create
        • Discussion, posts, photos, events
        • Cause admins can send messages and notifications
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    29. Facebook
      • Applications
        • Have fun
        • Do stuff
        • Do good
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    30. Facebook Profile
      • Only available to individuals
      HELLO My Name Is Kim
    31. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      HELLO My Name Is Kim
    32. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      HELLO My Name Is Kim
    33. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      HELLO My Name Is Kim
    34. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      • Events you’ve created
      HELLO My Name Is Kim
    35. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      • Events you’ve created
      • Photos and videos
      HELLO My Name Is Kim
    36. Facebook Homepage
      • Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.
      What’s everyone up to today?
    37. Facebook Group All For One and One For All
      • ‘ Join’ the group and invite others to join
      • Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion)
      • Only visible to FB members
      • Often used as a virtual ‘petition’
    38. Facebook Pages
      • People join as ‘fans’ and invite their friends to join
      • More customizable than groups
      • ‘ Fan’ discussion, posts, photo & video sharing, and more
      Are You a Fan?
    39. Facebook Causes
      • Join a cause and invite friends to join
      • Accept/solicit donations
      • Show personal actions taken
      • Show most active recruiters, donors, & fundraisers
      Support Us
    40. Facebook Applications Not Just Fun and Games
      • Stop Climate Change
        • The Nature Conservancy
    41. Facebook Success Stories
      • Student Anti-Genocide Coalition
      • Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.
      STAND – Picture A World Without Genocide
    42. Facebook Success Stories
      • Used student pressure to pass legislation
      • Used Facebook to identify and reach out to students in key senator’s home state
      Genocide Intervention Network
    43. Facebook Success Stories
      • Started a “Save the Bay Day” for group members
      • At least 120 participated and posted their results
      Save the Bay
    44. Social Networking Etiquette
      • Contribute
      • Participate
      • Offer help and receive help
      • Share
      • Respond
      • http://ezinearticles.com/?Social-Networking-Etiquette&id=618180
      • Rob Clark, Social Networking Etiqette, EzineArticles.com

    + kimberekimbere, 2 years ago

    custom

    830 views, 1 favs, 1 embeds more stats

    Created for a lunch-n-learn for our employees to an more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 830
      • 829 on SlideShare
      • 1 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 35
    Most viewed embeds
    • 1 views on http://www.aainaa.info

    more

    All embeds
    • 1 views on http://www.aainaa.info

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories