Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge

Social Networking Social Networking in Plain English Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others” Networking means the “exchange of information among individuals” What is it?

Social Networking in Plain English

Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others”

Networking means the “exchange of information among individuals”

Social Networking The Seven Things Everybody Wants To be SEEN and HEARD To be CONNECTED to someone or something To be part of something GREATER THAN THEMSELVES To have HOPE for the future To have the security of TRUST To be of SERVICE To want HAPPINESS for self and others Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies What’s the big deal?

The Seven Things Everybody Wants

To be SEEN and HEARD

To be CONNECTED to someone or something

To be part of something GREATER THAN THEMSELVES

To have HOPE for the future

To have the security of TRUST

To be of SERVICE

To want HAPPINESS for self and others

Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies

Social Networking “ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another. Why CBF?

“ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.

Social Networking Why CBF?

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Why CBF

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Social Networking Why CBF?

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Why CBF?

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Lets us seek out like minded people .

Social Networking Why CBF?

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Why CBF?

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Lets us seek out like minded people .

Helps us “get found” by new audiences .

Builds awareness .

Influence of word-of-mouth/peer-to-peer.

Social Networking Why CBF?

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Why CBF?

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Lets us seek out like minded people .

Helps us “get found” by new audiences .

Builds awareness .

Influence of word-of-mouth/peer-to-peer.

Increases website traffic .

Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Participate in new “hubs” of social change . Why CBF?

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Lets us seek out like minded people .

Helps us “get found” by new audiences .

Builds awareness .

Influence of word-of-mouth/peer-to-peer.

Increases website traffic .

Participate in new “hubs” of social change .

Social Networking Why CBF?

Social Networking “ We” are already out there. Makes it easier for constituents to stay involved with us. Lets us seek out like minded people . Helps us “get found” by new audiences . Builds awareness . Influence of word-of-mouth/peer-to-peer. Increases website traffic . Participate in new “hubs” of social change . Information spreads quickly . Why CBF?

“ We” are already out there.

Makes it easier for constituents to stay involved with us.

Lets us seek out like minded people .

Helps us “get found” by new audiences .

Builds awareness .

Influence of word-of-mouth/peer-to-peer.

Increases website traffic .

Participate in new “hubs” of social change .

Information spreads quickly .

Social Networking Why CBF?

Social Networking Social networking is all about trust . Why should I get involved in it?

Social networking is all about trust .

Social Networking Social networking is all about trust. Trust is established through person-to-person interaction. Why should I get involved in it?

Social networking is all about trust.

Trust is established through person-to-person interaction.

Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?

Social Networking Social networking is all about trust. Trust is established through person-to-person interaction. 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Personal way any employee can contribute to “building the army.” Why should I get involved in it?

Social networking is all about trust.

Trust is established through person-to-person interaction.

30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.

Personal way any employee can contribute to “building the army.”

WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?

Facebook Launched Feb. 4, 2004 for Harvard University students Expanded to the Ivy League… … then to any university student… … then to high school students… … then to anyone aged 13 and over on Sept. 11, 2006 Now more than 70 million active users Wikipedia; Facebook Statistics Who uses it?

Launched Feb. 4, 2004 for Harvard University students

Expanded to the Ivy League…

… then to any university student…

… then to high school students…

… then to anyone aged 13 and over on Sept. 11, 2006

Now more than 70 million active users

Wikipedia; Facebook Statistics

Facebook 100,000 age 64+ 310,000 age 45-63 380,000 age 35-44 3 million age 25-34 Fast Company, Facebook by the Numbers, February 2007 The Maturing of Facebook

100,000 age 64+

310,000 age 45-63

380,000 age 35-44

3 million age 25-34

Fast Company, Facebook by the Numbers, February 2007

Facebook Profiles Homepage Groups Pages Causes Applications Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

Profiles

Homepage

Groups

Pages

Causes

Applications

Ivan Boothe, Using Facebook for Advocacy & Social Change

Facebook Profiles Only available to actual persons Homepage What you see when you log in Groups Core application; 99% of FB members Anyone can create a group Join as a ‘member’ Discussion, posts, photos, events Group admin can send messages to group members Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

Profiles

Only available to actual persons

Homepage

What you see when you log in

Groups

Core application; 99% of FB members

Anyone can create a group

Join as a ‘member’

Discussion, posts, photos, events

Group admin can send messages to group members

Ivan Boothe, Using Facebook for Advocacy & Social Change

Facebook Pages Available to organizations and to all members Join as a ‘fan’ Discussion, posts, photos, events Add applications No messaging to ‘fans’ Causes Application; ~11 million FB members Anyone can create Discussion, posts, photos, events Cause admins can send messages and notifications Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

Pages

Available to organizations and to all members

Join as a ‘fan’

Discussion, posts, photos, events

Add applications

No messaging to ‘fans’

Causes

Application; ~11 million FB members

Anyone can create

Discussion, posts, photos, events

Cause admins can send messages and notifications

Ivan Boothe, Using Facebook for Advocacy & Social Change

Facebook Applications Have fun Do stuff Do good Ivan Boothe, Using Facebook for Advocacy & Social Change The 6 Keys to Facebook

Applications

Have fun

Do stuff

Do good

Ivan Boothe, Using Facebook for Advocacy & Social Change

Facebook Profile Only available to individuals HELLO My Name Is Kim

Only available to individuals

Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share HELLO My Name Is Kim

On your profile your ‘friends’ can see:

Personal info you choose to share

Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined HELLO My Name Is Kim

On your profile your ‘friends’ can see:

Personal info you choose to share

Groups you’ve joined

Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted HELLO My Name Is Kim

On your profile your ‘friends’ can see:

Personal info you choose to share

Groups you’ve joined

Links you’ve posted

Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted Events you’ve created HELLO My Name Is Kim

On your profile your ‘friends’ can see:

Personal info you choose to share

Groups you’ve joined

Links you’ve posted

Events you’ve created

Facebook Profile On your profile your ‘friends’ can see: Personal info you choose to share Groups you’ve joined Links you’ve posted Events you’ve created Photos and videos HELLO My Name Is Kim

On your profile your ‘friends’ can see:

Personal info you choose to share

Groups you’ve joined

Links you’ve posted

Events you’ve created

Photos and videos

Facebook Homepage Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc. What’s everyone up to today?

Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.

Facebook Group All For One and One For All ‘ Join’ the group and invite others to join Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion) Only visible to FB members Often used as a virtual ‘petition’

‘ Join’ the group and invite others to join

Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion)

Only visible to FB members

Often used as a virtual ‘petition’

Facebook Pages People join as ‘fans’ and invite their friends to join More customizable than groups ‘ Fan’ discussion, posts, photo & video sharing, and more Are You a Fan?

People join as ‘fans’ and invite their friends to join

More customizable than groups

‘ Fan’ discussion, posts, photo & video sharing, and more

Facebook Causes Join a cause and invite friends to join Accept/solicit donations Show personal actions taken Show most active recruiters, donors, & fundraisers Support Us

Join a cause and invite friends to join

Accept/solicit donations

Show personal actions taken

Show most active recruiters, donors, & fundraisers

Facebook Applications Not Just Fun and Games Stop Climate Change The Nature Conservancy

Stop Climate Change

The Nature Conservancy

Facebook Success Stories Student Anti-Genocide Coalition Collected hundreds of photos on Facebook and unveiled it on Capitol Hill. STAND – Picture A World Without Genocide

Student Anti-Genocide Coalition

Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.

Facebook Success Stories Used student pressure to pass legislation Used Facebook to identify and reach out to students in key senator’s home state Genocide Intervention Network

Used student pressure to pass legislation

Used Facebook to identify and reach out to students in key senator’s home state

Facebook Success Stories Started a “Save the Bay Day” for group members At least 120 participated and posted their results Save the Bay

Started a “Save the Bay Day” for group members

At least 120 participated and posted their results

Social Networking Etiquette Contribute Participate Offer help and receive help Share Respond http://ezinearticles.com/?Social-Networking-Etiquette&id=618180 Rob Clark, Social Networking Etiqette, EzineArticles.com

Contribute

Participate

Offer help and receive help

Share

Respond

http://ezinearticles.com/?Social-Networking-Etiquette&id=618180

Rob Clark, Social Networking Etiqette, EzineArticles.com