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Social Networking with Facebook - A Primer
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Social Networking with Facebook - A Primer

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Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it? …

Created for a lunch-n-learn for our employees to answer the questions: what is it? why is CBF involved? Why should I be involved? how the heck do you use it?
Credit to Katya Andresen, Mark Rovner http://tinyurl.com/4fxbd5
Credit to Ivan Boothe http://tinyurl.com/4sgaac

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  • Transcript

    • 1. Social Networking with Facebook – A Primer April 24, 2008 Kim Ethridge
    • 2. Social Networking
      • Social Networking in Plain English
      • Social means to “share,” to “interact” with individuals or groups,” to “form cooperative and interdependent relationships with others”
      • Networking means the “exchange of information among individuals”
      What is it?
    • 3. Social Networking
      • The Seven Things Everybody Wants
        • To be SEEN and HEARD
        • To be CONNECTED to someone or something
        • To be part of something GREATER THAN THEMSELVES
        • To have HOPE for the future
        • To have the security of TRUST
        • To be of SERVICE
        • To want HAPPINESS for self and others
        • Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies
      What’s the big deal?
    • 4. Social Networking
      • “ We” are already out there. Online communities ‘self assemble’ as members with similar interests find, link, and connect with one another.
      Why CBF?
    • 5. Social Networking Why CBF?
    • 6. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      Why CBF
    • 7. Social Networking Why CBF?
    • 8. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      Why CBF?
    • 9. Social Networking Why CBF?
    • 10. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      Why CBF?
    • 11. Social Networking Why CBF?
    • 12. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      Why CBF?
    • 13. Social Networking Why CBF? Google Analytics, Jan.1, 2008 – April 23,2008
    • 14. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      • Participate in new “hubs” of social change .
      Why CBF?
    • 15. Social Networking Why CBF?
    • 16. Social Networking
      • “ We” are already out there.
      • Makes it easier for constituents to stay involved with us.
      • Lets us seek out like minded people .
      • Helps us “get found” by new audiences .
      • Builds awareness .
      • Influence of word-of-mouth/peer-to-peer.
      • Increases website traffic .
      • Participate in new “hubs” of social change .
      • Information spreads quickly .
      Why CBF?
    • 17. Social Networking Why CBF?
    • 18. Social Networking
      • Social networking is all about trust .
      Why should I get involved in it?
    • 19. Social Networking
      • Social networking is all about trust.
      • Trust is established through person-to-person interaction.
      Why should I get involved in it?
    • 20. Social Networking 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone. Why should I get involved in it?
    • 21. Social Networking
      • Social networking is all about trust.
      • Trust is established through person-to-person interaction.
      • 30 or 50 or 100 of you can reach one heck of a lot more people than I can alone.
      • Personal way any employee can contribute to “building the army.”
      Why should I get involved in it?
    • 22.  
    • 23. WHO ARE THESE PEOPLE? WHO ARE THESE PEOPLE?
    • 24. Facebook
      • Launched Feb. 4, 2004 for Harvard University students
      • Expanded to the Ivy League…
      • … then to any university student…
      • … then to high school students…
      • … then to anyone aged 13 and over on Sept. 11, 2006
      • Now more than 70 million active users
      • Wikipedia; Facebook Statistics
      Who uses it?
    • 25. Facebook
      • 100,000 age 64+
      • 310,000 age 45-63
      • 380,000 age 35-44
      • 3 million age 25-34
      • Fast Company, Facebook by the Numbers, February 2007
      The Maturing of Facebook
    • 26. Facebook
      • Profiles
      • Homepage
      • Groups
      • Pages
      • Causes
      • Applications
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    • 27. Facebook
      • Profiles
        • Only available to actual persons
      • Homepage
        • What you see when you log in
      • Groups
        • Core application; 99% of FB members
        • Anyone can create a group
        • Join as a ‘member’
        • Discussion, posts, photos, events
        • Group admin can send messages to group members
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    • 28. Facebook
      • Pages
        • Available to organizations and to all members
        • Join as a ‘fan’
        • Discussion, posts, photos, events
        • Add applications
        • No messaging to ‘fans’
      • Causes
        • Application; ~11 million FB members
        • Anyone can create
        • Discussion, posts, photos, events
        • Cause admins can send messages and notifications
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    • 29. Facebook
      • Applications
        • Have fun
        • Do stuff
        • Do good
      • Ivan Boothe, Using Facebook for Advocacy & Social Change
      The 6 Keys to Facebook
    • 30. Facebook Profile
      • Only available to individuals
      HELLO My Name Is Kim
    • 31. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      HELLO My Name Is Kim
    • 32. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      HELLO My Name Is Kim
    • 33. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      HELLO My Name Is Kim
    • 34. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      • Events you’ve created
      HELLO My Name Is Kim
    • 35. Facebook Profile
      • On your profile your ‘friends’ can see:
      • Personal info you choose to share
      • Groups you’ve joined
      • Links you’ve posted
      • Events you’ve created
      • Photos and videos
      HELLO My Name Is Kim
    • 36. Facebook Homepage
      • Your homepage is your News Feed – it shows you what your friends are doing, what posts they’ve added, what groups they’ve joined, etc.
      What’s everyone up to today?
    • 37. Facebook Group All For One and One For All
      • ‘ Join’ the group and invite others to join
      • Post messages to ‘posts’ (web link) on the ‘wall’ (message) or in the ‘discussion forum’ (threaded discussion)
      • Only visible to FB members
      • Often used as a virtual ‘petition’
    • 38. Facebook Pages
      • People join as ‘fans’ and invite their friends to join
      • More customizable than groups
      • ‘ Fan’ discussion, posts, photo & video sharing, and more
      Are You a Fan?
    • 39. Facebook Causes
      • Join a cause and invite friends to join
      • Accept/solicit donations
      • Show personal actions taken
      • Show most active recruiters, donors, & fundraisers
      Support Us
    • 40. Facebook Applications Not Just Fun and Games
      • Stop Climate Change
        • The Nature Conservancy
    • 41. Facebook Success Stories
      • Student Anti-Genocide Coalition
      • Collected hundreds of photos on Facebook and unveiled it on Capitol Hill.
      STAND – Picture A World Without Genocide
    • 42. Facebook Success Stories
      • Used student pressure to pass legislation
      • Used Facebook to identify and reach out to students in key senator’s home state
      Genocide Intervention Network
    • 43. Facebook Success Stories
      • Started a “Save the Bay Day” for group members
      • At least 120 participated and posted their results
      Save the Bay
    • 44. Social Networking Etiquette
      • Contribute
      • Participate
      • Offer help and receive help
      • Share
      • Respond
      • http://ezinearticles.com/?Social-Networking-Etiquette&id=618180
      • Rob Clark, Social Networking Etiqette, EzineArticles.com