Overview of Chandra
Public Science Program
1
KEY FEATURES OF PROGRAM
• High quality presence driven by science results
• A...
Scaffolded Digital Presence Serves
Multiple Audiences
2
USER - DRIVEN
INTERACTIVE
DYNAMIC
ACCESSIBLE
SOCIAL MEDIA
INTEGRAT...
Why do you visit
chandra.si.edu?
3
“I love your whole web site - news, videos - and the field guide stuff is the
best. I h...
To what extent has your purpose of visiting
the Chandra website been fulfilled?
4
“I love your whole web site - news, vide...
Interdisciplinary Public Science
for Non-Elite Audiences
5
Broad reach in "neutral" non-traditional locations for
science ...
Interdisciplinary Public Science
for Non-Elite Audiences
6
How Did Participants Feel About
Their Public Science/FETTSS Experience
8
“Very exciting and
informative. My 7yr. old
liked...
Best Practices for Interdisciplinary Public Science
with Multiple Audiences
9
Leadership in
astronomy/science
communicatio...
Creation Pipeline = Coordinated,
Embedded Approach
10
Chandra EPO:
Create conditions for
understanding of,
engagement with...
Chandra & Public Science, Presentation for Senior Review
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Chandra & Public Science, Presentation for Senior Review

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Chandra & Public Science, Presentation for Senior Review

  1. 1. Overview of Chandra Public Science Program 1 KEY FEATURES OF PROGRAM • High quality presence driven by science results • Accessible to non-elite audiences • Cross-cutting programs promote creative thinking, add relevance, support collaborative practices • Cycle of research & evaluation informs practice at all points of program creation HIGHLIGHTED IMPACTS • Trusted, valuable science resource • 10s of millions of participants served • Learning gains, increased interest in astronomy • Network of practitioners created and sustained Goals: Opening access, sharing new discoveries with diverse audiences, engaging the imaginations of students, teachers, & the greater public, & increasing learning opportunities
  2. 2. Scaffolded Digital Presence Serves Multiple Audiences 2 USER - DRIVEN INTERACTIVE DYNAMIC ACCESSIBLE SOCIAL MEDIA INTEGRATION
  3. 3. Why do you visit chandra.si.edu? 3 “I love your whole web site - news, videos - and the field guide stuff is the best. I have learned more here than I ever did in high school and college. Keep up the awesome work. Thank you.” 38% 40% 42% 44% 46% 48% 50% to keep me informed of the latest research and ideas in astronomy to learn something new in general to learn more about particular interests/topics n=355
  4. 4. To what extent has your purpose of visiting the Chandra website been fulfilled? 4 “I love your whole web site - news, videos - and the field guide stuff is the best. I have learned more here than I ever did in high school and college. Keep up the awesome work. Thank you.” 38% 40% 42% 44% 46% 48% 50% to keep me informed of the latest research and ideas in astronomy to learn something new in general to learn more about particular interests/topics n=355 ! " # $ %# & %# " ' # ( & # " $ # ( $ # ( %# ( " # " ' # “This site really is a gem of the internet that continues to share the discoveries of this magnificent telescope.” 0% Chandra Space Images “The pictures are stunning and the science is indispensable. Please share more.” 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Information Graphics/ Illustrations News Articles Background Features and Blogs Videos/Podasts Very Extremely
  5. 5. Interdisciplinary Public Science for Non-Elite Audiences 5 Broad reach in "neutral" non-traditional locations for science outreach (“From Earth to the Universe”, “From Earth to the Solar System”, “Here, There & Everywhere”, the International Year of Light) Cross-cutting topics across multiwavelength astrophysics, planetary science & astrobiology, heliophysics, atmospheric science, earth science, physics, and the science of light Projects have resulted in: • "viral" results at relative low cost • participant learning gains & increased interest in science • new and sustained networks of science outreach organizers FETTU FETTSS-Braille HTE
  6. 6. Interdisciplinary Public Science for Non-Elite Audiences 6
  7. 7. How Did Participants Feel About Their Public Science/FETTSS Experience 8 “Very exciting and informative. My 7yr. old liked it very much. I will look up info for him.” “Beautifully done. Am coming back.” “I enjoyed the fact that it was a blend of science and art.”
  8. 8. Best Practices for Interdisciplinary Public Science with Multiple Audiences 9 Leadership in astronomy/science communications research, including creation and adaptation of "public science” International research program conducting image and meaning studies Results directly inform practice (see previous slides): • 14 articles in peer-reviewed professional journals • numerous conference proceedings, posters, invited presentations, articles/blogs
  9. 9. Creation Pipeline = Coordinated, Embedded Approach 10 Chandra EPO: Create conditions for understanding of, engagement with and connection to publicly- funded, open-access content. Provide knowledge-transfer systems; and empower individuals for career selection opportunities and citizen life-long learning opportunities. http://chandra.si.edu/impact
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