Healthcare Planning & Marketing Society of New Jersey Annual Meeting Friday, December 12, 2008 Forsgate Country Club, Monr...
New Jersey Hospital Association Report
PeRCy  Awards
Thank you PeRCy Award Judges Mark Decoster Director Communications Services CPM Marketing Group Fred Moore Vice President ...
and the  winner  is… City Campus Expansion Ambulatory Campus Award  Applicants Best Marketing Program Hackensack Medical C...
Best Marketing Program City Campus Expansion Thanks Saint Peter’s!
<ul><li>Objectives </li></ul><ul><li>Educate community on need for expansion </li></ul><ul><li>Increase community involvem...
City Campus Expansion
<ul><li>Objectives </li></ul><ul><li>Positioning: “Personal Advocate” </li></ul><ul><li>Establish relationship: hospital a...
Thanks St. Peter’s!
City Campus  Expansion Sleep for Life Award  Applicants Best Public Relations and Media Placement200 +  beds and the  winn...
Best Public Relations and Media Placement 200 +  Beds City Campus Expansion
<ul><li>Objectives </li></ul><ul><li>Educate community on need for expansion </li></ul><ul><li>Increase community involvem...
City Campus Expansion
Congratulations Percy Award Winners 2008 Best Marketing Best  PR/Media 200+ Beds Best PR/Media <200 Beds Congratulations C...
Thank you Presentation  created by  Kim Haller Not to be Distributed  or Reproduced Created for Non-Profit Assoication Use...
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HPMSNJ Annual Awards Meeting 121208 Abridged

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Abridged selection of 40 slide presentation I created for the 2008 annual awards meeting for the Health Care Planning and Marketing Society of New Jersey

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HPMSNJ Annual Awards Meeting 121208 Abridged

  1. 1. Healthcare Planning & Marketing Society of New Jersey Annual Meeting Friday, December 12, 2008 Forsgate Country Club, Monroe Township Anthony C. Stanowksi, President
  2. 2. New Jersey Hospital Association Report
  3. 3. PeRCy Awards
  4. 4. Thank you PeRCy Award Judges Mark Decoster Director Communications Services CPM Marketing Group Fred Moore Vice President Client Editorial Services Coffey Communications Carrie Becks CEO Red Marketing Solutions Avinandan Mukherjee Chair, Dept. of Marketing Montclair State University Scott Goldman President Eaton Hall Exhibitions Linda McAleer President Melior Group Susan Wayne Senior Vice President Business Development Lancaster General Hospital
  5. 5. and the winner is… City Campus Expansion Ambulatory Campus Award Applicants Best Marketing Program Hackensack Medical Center Annual Report The Women’s Heart Center St. Joseph’s Healthcare System Thanks Saint Peters’s!
  6. 6. Best Marketing Program City Campus Expansion Thanks Saint Peter’s!
  7. 7. <ul><li>Objectives </li></ul><ul><li>Educate community on need for expansion </li></ul><ul><li>Increase community involvement via community advisory groups in expansion project </li></ul><ul><li>Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services </li></ul><ul><li>Enhance AtlantiCare Regional Medical Center Atlantic City Campus image </li></ul><ul><li>Increase patient visits </li></ul><ul><li>Results </li></ul><ul><li>Nearly 1000 leaders and community members toured facility prior to opening and gave feedback </li></ul><ul><li>Increase 7.8% for ARMC Atlantic City Campus as preferred hospital for Emergency Care </li></ul><ul><li>Increase 4.5% for Atlanticare Composite as </li></ul><ul><li>hospital of choice </li></ul><ul><li>Increase in overall call volume (for all AtlantiCare services) by 84% </li></ul><ul><li>Increase in physician referrals by 37% </li></ul><ul><li>Increase in AtlantiCare inpatient visits after interaction with Access Center by 404 </li></ul>City Campus Expansion Goal: Introduce $128M expansion Best Marketing Program
  8. 8. City Campus Expansion
  9. 9. <ul><li>Objectives </li></ul><ul><li>Positioning: “Personal Advocate” </li></ul><ul><li>Establish relationship: hospital and individual </li></ul><ul><li>Connect Saint Peter’s with its heritage; move hospital closer to prospect </li></ul><ul><li>Communicate that Saint Peter’s will act on customer’s behalf </li></ul><ul><li>Charge Saint Peter’s with the task of continually evolving and remaining relevant </li></ul><ul><li>Portray engaging brand </li></ul><ul><li>Media - Reach a broad target with message </li></ul><ul><li>Results </li></ul><ul><li>Significant gains in awareness in 11 specialty areas </li></ul><ul><li>Neonatology  36 percentage points </li></ul><ul><li>Obstetrics  45 percentage points </li></ul><ul><li>Orthopedics  28 percentage points </li></ul><ul><li>Cardiology  10 percentage points </li></ul><ul><li>Diabetes  12 percentage points </li></ul><ul><li>Oncology  8 percentage points </li></ul>Goal: Build awareness of hospital services for neonatology, obstetrics, orthopedics, cardiology, diabetes, treatment, and pediatric oncology. Thanks St. Peter’s! Best Marketing Program
  10. 10. Thanks St. Peter’s!
  11. 11. City Campus Expansion Sleep for Life Award Applicants Best Public Relations and Media Placement200 + beds and the winner is…
  12. 12. Best Public Relations and Media Placement 200 + Beds City Campus Expansion
  13. 13. <ul><li>Objectives </li></ul><ul><li>Educate community on need for expansion </li></ul><ul><li>Increase community involvement via community advisory groups in expansion project </li></ul><ul><li>Increase awareness about AtlantiCare Regional Medical Center Atlantic City Campus programs and services </li></ul><ul><li>Enhance AtlantiCare Regional Medical Center Atlantic City Campus image </li></ul><ul><li>Increase patient visits </li></ul><ul><li>Results </li></ul><ul><li>Nearly 1000 leaders and community members toured facility prior to opening and gave feedback </li></ul><ul><li>Increase 7.8% for ARMC Atlantic City Campus as preferred hospital for Emergency Care </li></ul><ul><li>Increase 4.5% for Atlanticare Composite as hospital of choice </li></ul><ul><li>Increase in overall call volume (for all AtlantiCare services) by 84% </li></ul><ul><li>Increase in physician referrals by 37% </li></ul><ul><li>Increase in AtlantiCare inpatient visits after interaction with Access Center by 404 </li></ul>City Campus Expansion Goal: Introduce $128M expansion Best Public Relations and Media Placement 200 + Beds
  14. 14. City Campus Expansion
  15. 15. Congratulations Percy Award Winners 2008 Best Marketing Best PR/Media 200+ Beds Best PR/Media <200 Beds Congratulations Congratulations Congratulations
  16. 16. Thank you Presentation created by Kim Haller Not to be Distributed or Reproduced Created for Non-Profit Assoication Use Only

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