TIMELINE

ANSWERING THE CALL
WITH DIGITAL MARKETING
September 1

Pope Francis asks the world to
pray and fast

September 3...
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Pope Francis: Syria infographic

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An example of when integrated marketing has to happen in real time.

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Pope Francis: Syria infographic

  1. 1. TIMELINE ANSWERING THE CALL WITH DIGITAL MARKETING September 1 Pope Francis asks the world to pray and fast September 3 September 4 Launched Shareable Photo that was optimized for mobile devices and fully trackable to get the word out USCCB Communication creates interactive web page with video, prayers, teachings and up-to-date news September 5 Shareable Photo goes viral September 6 Dioceses and Bloggers pick up the photo RESULTS Keyword rankings in Google jump to top of first page September 7 Traffic spikes to USCCB Syria web page 572,000 people reached 28,000 page views 10,000 shares 2,100 likes 1,000 percent spike in sales of Lumen Fidei 5 times more social engagement than ever before 1 integrated campaign that touched hearts

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