Mobile Websites                  www.G5platform.com
http://www.youtube.com/watch?feature=player_detailpage&v=5bHVGev9UCU
Mobile FriendlyWebsites       VS                  4
BOZZUTO.COMMOBILE WEBSITE    5-15% of total traffic                             5
6
Mobile Search                7
Mobile Performance                     8
ABOUT THEBOZZUTO GROUP                9
VS     10
Mobile PerformanceFrom Q2 2010 to Q2 2011 VaultWaresMobile Reservation System increasedby 146% per property.             11
Mobile Reservations                      12
Mobile Performance                     13
QR Codes           14
SMART PHONE         USERS72 percent likely to recall an advertisement thatfeatured a QR code.32 percent have used a QR cod...
QR Codes           16
QR Codes           17
QR Codes           18
QR Codes           19
QR Codes           20
QR Codes           21
QR Codes           22
QR Codes           23
QR Codes           24
QR Codes           25
QR CodesPAUSE – Before you sendcustomers to the homepageof your website                            26
QR Codes•   Bookmark a website•   Make a phone call•   Send an SMS text           Do a Google search•   Send an E-Mail•   ...
QR Codes           28
QR Codes           29
QR Codes           30
QR Codes           31
iPad Uses            www.G5platform.com
iPAD USESIs iPad truly a mobile device?                                 33
Live Digital Tours• Market is fragmented                         34
LIVE DIGITAL TOUR                    35
Mobile statistics November 2011 and more fun QR stats and tips
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Mobile statistics November 2011 and more fun QR stats and tips

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This dives into our current mobile strategy and results we've seen.

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  • Capture the MarketVaultWare Mobile StatsBozzuto.com StatsReach Local Mobile StatsState of mobile searchAbout 16% of total Google search is mobile.  About 9% of search within ReachLocal Multifamily is mobile.Bozzuto mobile search Mobile Cost Per Click is 41% lower than desktop searchMobile Click Through Rate (2.2%) is double that of desktop (1%)Bozzuto mobile search traffic is 11% of all searches
  • Capture the MarketVaultWare Mobile StatsBozzuto.com StatsReach Local Mobile Stats
  • Capture the MarketVaultWare Mobile StatsBozzuto.com StatsReach Local Mobile Stats
  • Mobile accounts for 5% of all online reservationsYear over year, there was a 400% increase
  • Bozzuto mobile leads have doubled16% of all phone leads this year came from mobile websites. In the same period in 2010, it was 6.6%.Mobile leads not as qualified?Mobile leads convert 30% less to leases than desktop websites
  • Mobile statistics November 2011 and more fun QR stats and tips

    1. 1. Mobile Websites www.G5platform.com
    2. 2. http://www.youtube.com/watch?feature=player_detailpage&v=5bHVGev9UCU
    3. 3. Mobile FriendlyWebsites VS 4
    4. 4. BOZZUTO.COMMOBILE WEBSITE 5-15% of total traffic 5
    5. 5. 6
    6. 6. Mobile Search 7
    7. 7. Mobile Performance 8
    8. 8. ABOUT THEBOZZUTO GROUP 9
    9. 9. VS 10
    10. 10. Mobile PerformanceFrom Q2 2010 to Q2 2011 VaultWaresMobile Reservation System increasedby 146% per property. 11
    11. 11. Mobile Reservations 12
    12. 12. Mobile Performance 13
    13. 13. QR Codes 14
    14. 14. SMART PHONE USERS72 percent likely to recall an advertisement thatfeatured a QR code.32 percent have used a QR code, much higherpercentage than other previous surveys of QR usage.More striking, the vast majority – 70 percent – ofrespondents said they plan to use a QR code. 15
    15. 15. QR Codes 16
    16. 16. QR Codes 17
    17. 17. QR Codes 18
    18. 18. QR Codes 19
    19. 19. QR Codes 20
    20. 20. QR Codes 21
    21. 21. QR Codes 22
    22. 22. QR Codes 23
    23. 23. QR Codes 24
    24. 24. QR Codes 25
    25. 25. QR CodesPAUSE – Before you sendcustomers to the homepageof your website 26
    26. 26. QR Codes• Bookmark a website• Make a phone call• Send an SMS text Do a Google search• Send an E-Mail• Create a vCard for ‘Kerem Erkan’• Create a vCalendar Event• Google Maps• Bing Maps• Download App in iTunes or Android Marketplace• Foursquare Check-In• Tweet on Twitter 27
    27. 27. QR Codes 28
    28. 28. QR Codes 29
    29. 29. QR Codes 30
    30. 30. QR Codes 31
    31. 31. iPad Uses www.G5platform.com
    32. 32. iPAD USESIs iPad truly a mobile device? 33
    33. 33. Live Digital Tours• Market is fragmented 34
    34. 34. LIVE DIGITAL TOUR 35

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