SEO Secrets of Wise Bread

SEO Secrets of Wise Bread Greg Go FINCON11 Wise Bread Chicago, October 1-2, 2011

AgendaI. IntroductionII. SEO Overview & Best PracticesIII. Wise Bread’s SEO MentalityIV. Day-to-Day TacticsV. Tools We Actually UseVI. Q&ASlides, links, notes at www.wisebread.com/fincon11 SEO Secrets of Wise Bread 2 FINCON11, Chicago

Wise Bread’s SEO Credentials• 570,000 monthly Google referrals. Search traffic = 54% of all Wise Bread traffic• Rank in top 20 for 17,000 keywords. credit card guide, frugal living, change your life, best personal finance blogs, best ways to save money, credit karma SEO Secrets of Wise Bread 3 FINCON11, Chicago

About Greg• Wise Bread co-founder and tech lead.• About.com Guide to Online Business (’07-’08). SEO Secrets of Wise Bread 4 FINCON11, Chicago

The SecretGet relevant links to high quality content from trusted authorities.

Keyword Markets credit cards personal finance 20 something savings accounts finance for college students saving money recipes homemade orange chicken SEO Secrets of Wise Bread 6 FINCON11, Chicago

Keywords to Target1. Plenty of traffic.2. Easy to beat competition.3. High value readers. SEO Secrets of Wise Bread 7 FINCON11, Chicago

Can I Beat Top 10 Results? Search Volume Search Results Ranking Value / CPC (Google) DifficultyKeyword (Google) (AdWords) (SEOmoz)credit card 16,600,000 682m 81 $4.72credit card college 301,000 443m 60 $6.87credit card college 11,000 192m 46 $8.39+first card SEOmoz’s Keyword Difficulty Tool: 1. Who are the top 10 results? 2. Who links to them? SEO Secrets of Wise Bread 8 FINCON11, Chicago

Takeaway #1: Be a Niche Authority credit cards You? personal finance 20 something savings accounts finance for college students saving money recipes homemade orange chicken SEO Secrets of Wise Bread 9 FINCON11, Chicago

What’s a High-Quality Site?• Would you trust the information presented in this article?• Does the page provide substantial value when compared to other pages in search results?• Would you expect to see this article in a printed magazine, encyclopedia or book?All 23 questions: http://googlewebmastercentral.blogspot.com/ 2011/05/more-guidance-on-building-high-quality.html SEO Secrets of Wise Bread 10 FINCON11, Chicago

FINCON11, Chicago 11 SEO Secrets of Wise BreadguAguAguAguA luJ luJ luJ luJ nuJ nuJ nuJ nuJ yaM yaM yaM yaM rpA rpA rpA rpA raM raM raM raM beF beF beF beF k 00 3 k 00 3 k 00 3 k 00 3 2/24/11 k 05 3 k 05 3 k 05 3 k 05 3 G Panda update o o k 00 4 k 00 4 k004 gl k 00 4 e S e k 05 4 r k 05 4 a k 05 4 k 05 4 c h R k 00 5 k 00 5 e k 00 5 k 00 5 f e +24% 1,629k Jun – Aug r r a +31% 1,310k Mar – May k 05 5 k 05 5 k055 sl k 05 5 994k Dec – Feb Change Referrals Quarter k 00 6 k 00 6 k 00 6 k 00 6 Q/Q Google After Google’s “Panda” Update

Takeaway #2: Think Long TermWise Bread lifetime search traffic Consistent quality > Perfect tactics SEO Secrets of Wise Bread 12 FINCON11, Chicago

Wise Bread’s SEO PlaybookStrategy, Tactics, Tools

Wise Bread’s SEO PlaybookBig Picture Strategy Day-to-Day Tactics1. Always be link building. 1. Magazine quality articles.2. Engage the sphere. 2. Article checklist.3. Slow and steady. 3. Monitor, test, analyze, tweak. SEO Secrets of Wise Bread 14 FINCON11, Chicago

Wise Bread’s Strategy1. Always be link building. • From high quality sites that are bigger, more influential, niche authorities, etc. SEO Secrets of Wise Bread 15 FINCON11, Chicago

Some Regular PF Roundups• PT Money • The Simple Dollar Weekend Link Roundup Weekly Roundup• Wise Bread • Budgets Are Sexy Best Money Tips Weekly Roundup• Get Rich Slowly • Financial Highway Spare Change Weekly Review• Money Crashers • Sweating the Big Stuff Personal Finance Roundup Best of the Rest• Moolanomy • Green Panda Tree House Personal Finance Roundup What’s Cool Around the Web SEO Secrets of Wise Bread 16 FINCON11, Chicago

Wise Bread’s Strategy1. Always be link building.2. Engage the sphere. • Find and engage niche authorities (thought leaders, subject matter experts, influential personalities, passionate rising stars, etc). • Make sure everyone knows us. SEO Secrets of Wise Bread 17 FINCON11, Chicago

Engage Anywhere and Everywhere Weekly twitter chat at #wbchat SEO Secrets of Wise Bread 18 FINCON11, Chicago

Takeaway #3: Social Media = SEO LifeRemix by @GlenStansberry SEO Secrets of Wise Bread 19 FINCON11, Chicago

Wise Bread’s Strategy1. Always be link building.2. Engage the sphere.3. Slow and steady. • Be cautious. Move slowly. Beware of fads. SEO Secrets of Wise Bread 20 FINCON11, Chicago

Don’t Panic!Wise Bread lifetime search traffic Look at those peaks and valleys. SEO Secrets of Wise Bread 21 FINCON11, Chicago

Wise Bread’s SEO PlaybookBig Picture Strategy Day-to-Day Tactics1. Always be link building. 1. Magazine quality articles.2. Engage the sphere. 2. Article checklist.3. Slow and steady. 3. Monitor, test, analyze, tweak. SEO Secrets of Wise Bread 22 FINCON11, Chicago

Wise Bread’s Tactics1. Magazine quality articles. • “Would you expect to see this article in a printed magazine, encyclopedia or book?” SEO Secrets of Wise Bread 23 FINCON11, Chicago

Magazine Quality Content• 800-1,000 words • Long enough to be authoritative. • Short enough to be built upon with related articles.• Pretty picture. • In-depth Flickr search is worth the time.• Editing is more important than writing. • Formatting matters to bots: <h1> <h2> <strong> <em> <a> • Typos matter to human readers. SEO Secrets of Wise Bread 24 FINCON11, Chicago

Wise Bread’s Tactics1. Magazine quality articles.2. Article checklist. • Help readers and search engines understand. SEO Secrets of Wise Bread 25 FINCON11, Chicago

Article ChecklistPlaces for Keywords Editorial Considerations Article Title (<h1> tag) Authority Page Title (<title> tag) Readability Meta Description Categories & Tags URL Links out – related articles. H-headings, bold, italics Links in – update related old posts. <img> “alt” and “title” properties <a> “title” property Tip! Mix up keywords. Use related phrases. SEO Secrets of Wise Bread 26 FINCON11, Chicago

Wise Bread’s Tactics1. Magazine quality articles.2. Article checklist.3. Monitor, test, analyze, tweak. • Questions we ask. Tools we use. SEO Secrets of Wise Bread 27 FINCON11, Chicago

Tools We Actually Use• Research • Monitoring • SEOmoz • Google Analytics • Open Site Explorer • Mint • KW Difficulty Tool • Sitemeter • SEMRush • CrazyEgg • Google • Facebook Insights • Search Results • Klout • AdWords • Wise 1000 • (fka Wise Bread’s Top PF Blogs) SEO Secrets of Wise Bread 28 FINCON11, Chicago

SEMRush – Blog’s Best Rankings This blog is an authority on… ? http://www.semrush.com/info/fiscalgeek.com SEO Secrets of Wise Bread 29 FINCON11, Chicago

CrazyEgg – Heatmaps! SEO Secrets of Wise Bread 30 FINCON11, Chicago

Winning SEO StrategyGet relevant links to high quality content from trusted authorities.

Action ItemWork the list. Get a link from every relevant, high-quality blog. SEO Secrets of Wise Bread 32 FINCON11, Chicago

Questions? • What SEO mistakes have you made? • How much time do you spend on SEO? (As a percentage of your effort.) • Do link exchanges work? SEO Secrets of Wise Bread 33 FINCON11, Chicago

The End – Thanks!Slides, links, notes • wisebread.com/fincon11Get the Entire Playbook • Advanced Blog Monetization – Lynn Truong • 1 Million Page Views on a Small Budget – Will Chen SEO Secrets of Wise Bread 34 FINCON11, Chicago

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http://www.wisebread.com	242

SEO Secrets of Wise Bread

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