1 Million Pageviews on a Small Budget (FINCON11)

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1 Million Pageviews on a Small Budget (FINCON11)

  1. 1. 1 Million Pageviews<br />On a Small Budget<br />Will Chen – Wise Bread.com<br />
  2. 2. 2<br /> Wisebread.com/fincon11<br />Download<br />Presentatio<br />Transcript<br />Action Pla<br />
  3. 3. 4 Cs of Blog Marketing<br />3<br />
  4. 4. 4 Cs of Blog Marketing<br />4<br />Clock Management<br /><ul><li>How to become 43 times more efficient with your time.</li></ul>Community Building<br /><ul><li>Discover the next Trent or JD before they become super stars.</li></ul>Content<br /><ul><li>How to produce better content than the pros.</li></ul>Confidence<br /><ul><li>Immediately double your opportunities.</li></li></ul><li>5<br />Clock Management<br />How much time should I spend on marketing?<br />
  5. 5. 6<br /> Sit back and relax…<br /> 50% of your time on marketing<br />
  6. 6. 7<br /> Are you f*@%ing serious?<br />
  7. 7. Who are you competing with?<br /><ul><li>Content farms — Demand Media 6000+ articles a day at $15 a post.
  8. 8. Big Corp. & MSM — Spending millionsto acquire and market blogs.
  9. 9. Journalists — Unemployed ones are becoming great bloggers.
  10. 10. Other bloggers — barriers of entry are lower than ever before.
  11. 11. Other platforms — Twitter, Facebook, Tumblr.</li></ul>8<br />
  12. 12. 9<br /> How do you start your day?<br />
  13. 13. Templates = Time Machines<br />Let’s look at a simple weekly email<br /><ul><li>1 standard email = 5 minutes every week.
  14. 14. In 5 years = 1,300 minutes (21 hours)</li></ul>What if you developed a template?<br /><ul><li>Writing a template = 30 minutes
  15. 15. 30 minutes saving you 1,300 minutes a 43x return
  16. 16. If shared with 2 other people in the company = 64.5 days saved, 130x return</li></ul>10<br />
  17. 17. Templates = Time Machines<br />If you don’t have a template<br /><ul><li>Cannot take vacation.
  18. 18. Cannot train new staff.
  19. 19. Cannot sell company.</li></ul>Action steps!<br /><ul><li>Develop a list of tasks (no matter now small) you do on a weekly basis.
  20. 20. Develop a template every day. Make it your top priority.
  21. 21. Keep track of your template ROI.</li></ul>11<br />
  22. 22. 4 Cs of Marketing<br />12<br />Clock Management<br /><ul><li>How to become 43 times more efficient with your time.</li></ul>Community Building<br /><ul><li>Discover the next Trent or JD before they become super stars.</li></ul>Content<br /><ul><li>How to produce better content than the pros.</li></ul>Confidence<br /><ul><li>Immediately double your opportunities.</li></li></ul><li>13<br /> “Skate to where the puck is going to be”<br />
  23. 23. 14<br />Higher ROI targeting future stars<br />
  24. 24. Where the puck are they?<br />15<br />
  25. 25. How we find rising stars<br />No time to do the analysis yourself? <br />Subscribe to Wise1000 Newsletter for weekly list of top 30 fastest growingand falling blogs.<br />Go to:<br />Wisebread.com/wise1000subscribe<br />16<br />
  26. 26. 17<br />
  27. 27. 4 Cs of Blog Marketing<br />18<br />Community Building<br /><ul><li>Discover the next Trent or JD before they become moguls.</li></ul>Content<br /><ul><li> How to produce better content than </li></ul> the pros.<br /><ul><li>Watching trends
  28. 28. Catching brilliant ideas</li></ul>Confidence<br />
  29. 29. 19<br /> On Super Bowl Sunday search for “seven <br />layer dip” went up 1,360%<br />
  30. 30. 20<br /> 6 inches rule<br />
  31. 31. 4 Cs of Blog Marketing<br />21<br />Clock Management<br /><ul><li>How to become 43 times more efficient with your time.</li></ul>Community Building<br /><ul><li>Discover the next Trent or JD before they become super stars.</li></ul>Content<br /><ul><li>How to compete and beat the pros.</li></ul>Confidence<br /><ul><li>Immediately double your opportunities.</li></li></ul><li>22<br /> Reverse pitch everyone<br />
  32. 32. This is the Best Slide Ever<br />Why you don’t have confidence<br /><ul><li>Parents taught you to value humility.
  33. 33. Sales people are grease balls.
  34. 34. Fear of public speaking, contacting people, raising expectations.</li></ul>How to turn on your confidence<br /><ul><li>You help people save money. You’re doing THEM a favor.
  35. 35. “I’m really good at…”
  36. 36. Is it going to eat you?</li></ul>23<br />
  37. 37. 4 Cs of Marketing<br />24<br />Clock Management<br /><ul><li>Become 43times more effective by using templates.</li></ul>Community Building<br /><ul><li>Find the new super stars with science, then meet them in person.</li></ul>Content<br /><ul><li>Tracking trends and never lose brilliant ideas.</li></ul>Confidence<br /><ul><li>Reverse pitch everyone you meet.</li></li></ul><li>25<br />T h e E n d<br />
  38. 38. 26<br /> Wisebread.com/fincon11<br />Download<br />Presentatio<br />Transcript<br />Action Pla<br />
  39. 39. 27<br />Thank you for your questions!<br />Afford Anything<br />Bargain Babe<br />Credit Card Forum<br />Financial Mentor<br />Free Money Finance<br />Invest it Wisely<br />Laid Trades<br />Lazy Man and Money<br />Leave Debt Behind<br />Maximizing Money<br />Millionaire Man<br />Money Smart Life<br />Moolanomy<br />Retire by 40<br />Smart On Money<br />The Financial Blogger<br />The Financial Lite<br />The Wisdom Journal<br />
  40. 40. Q&A<br />28<br />“What's been the best way to turn first time visitors to repeat visitors?”<br />— Ben, MoneySmartLife.com<br />“What is the best way to keep visitors on your blog once they discover it?”<br />— Mike, TheFinancialBlogger.com<br />
  41. 41. 5 Formatting Tips From the Pros<br />Formatting tips we learned from About.com<br />Link to best related article in first paragraph. <br />Write short sentences that are easy to scan.<br />Use bullets, bold text, and highlighting to make your point.<br />Limit to one idea per paragraph.<br />Strong call to action at the end that identifies clear benefits. For example:<br />Increase pageviews by 20%<br />Click on wisebread.com/fincon11and download your marketing action plan!<br />29<br />
  42. 42. Credits<br />30<br />Photos<br /><ul><li>Half a Pizza by Wanpark2.
  43. 43. Where the Puck is Going by Clydeorama.
  44. 44. Warm Coffee = Warm Feelings by Zavarykin Sergey.
  45. 45. Socal Meetup by Scott Huber of Adaptu.
  46. 46. Judo Flip by Jose A Dianes.
  47. 47. Cake is a Lie by Maako Tazawa.
  48. 48. Girl and the Sea by Manel Gutierrez.
  49. 49. Curtains by Jamie Hladky
  50. 50. All other photos from istock.</li></ul>Special thanks to<br /><ul><li>Accounting services —Costa Grand.
  51. 51. Legal advice — Dewey, Cheetham & Howe.
  52. 52. Dessert Chef — Tyra Meesu.
  53. 53. Animal Control Officer —Turner Luce.
  54. 54. General Awesomeness —Ashley Jacobs</li>

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