Advanced Monetization Strategies<br />October 2, 2011<br />By Lynn Truong, Co-Founder, Wise Bread<br />FINCON11<br />
FINCON11<br />Slides and notes will be posted on:<br />wisebread.com/fincon11<br />
FINCON11<br />How do I make (lots of) money from my blog?<br />
FINCON11<br />Freelance Writing<br />Speaking<br />Display/Adsense<br />Text Links<br />Affiliate Marketing<br />Sponsored...
FINCON11<br />Pepperjam<br />Commission Junction<br />Glam<br />Chitika<br />Adsense<br />Investing Channel<br />Flex Offe...
FINCON11<br />How many are full time bloggers?<br />
FINCON11<br />
Which Monetization Strategy Are You?<br />FINCON11<br />
FINCON11<br />Agency Representation<br />
FINCON11<br />Agency Representation: What You’ll Need<br /><ul><li>The right numbers: traffic, demographics, social media ...
Time: to pitch every. single. inquiry.
Time: bigger campaigns = higher maintenance clients
Time: to report what you delivered
Flexibility: campaigns are unpredictable</li></li></ul><li>Direct Sales<br />FINCON11<br />
FINCON11<br />Direct Sales: What You’ll Need<br /><ul><li>Media kit/sales page
Audience demographics</li></li></ul><li>FINCON11<br />
FINCON11<br />Direct Sales: What You’ll Need<br /><ul><li>Media kit/sales page
Audience demographics
Rate card
Brag sheet
Pitch custom campaigns</li></li></ul><li>General Display Ad Networks<br />FINCON11<br />
FINCON11<br />Display Ad Networks: Choose Quality over Quantity<br /><ul><li>Floor/min CPM
Review and easily remove ads
Default/pass through networks
ContextWeb, Tribal Fusion, Six Apart, Casale Media</li></li></ul><li>Affiliate Marketing<br />FINCON11<br />
FINCON11<br />
FINCON11<br />Affiliate Ad Networks<br />
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Advanced Monetization Strategies

  1. 1. Advanced Monetization Strategies<br />October 2, 2011<br />By Lynn Truong, Co-Founder, Wise Bread<br />FINCON11<br />
  2. 2. FINCON11<br />Slides and notes will be posted on:<br />wisebread.com/fincon11<br />
  3. 3. FINCON11<br />How do I make (lots of) money from my blog?<br />
  4. 4. FINCON11<br />Freelance Writing<br />Speaking<br />Display/Adsense<br />Text Links<br />Affiliate Marketing<br />Sponsored Posts<br />Consulting<br />Products<br />
  5. 5. FINCON11<br />Pepperjam<br />Commission Junction<br />Glam<br />Chitika<br />Adsense<br />Investing Channel<br />Flex Offers<br />Amazon Associates<br />Linkshare<br />MySavings<br />BlogHer<br />BlogAds<br />Kontera<br />Google Affiliate <br />Escalate<br />Share A Sale<br />NCS Reporting<br />Consumer Track<br />Lifetime Moms<br />Burst<br />Advertising<br />
  6. 6. FINCON11<br />How many are full time bloggers?<br />
  7. 7. FINCON11<br />
  8. 8. Which Monetization Strategy Are You?<br />FINCON11<br />
  9. 9. FINCON11<br />Agency Representation<br />
  10. 10. FINCON11<br />Agency Representation: What You’ll Need<br /><ul><li>The right numbers: traffic, demographics, social media reach
  11. 11. Time: to pitch every. single. inquiry.
  12. 12. Time: bigger campaigns = higher maintenance clients
  13. 13. Time: to report what you delivered
  14. 14. Flexibility: campaigns are unpredictable</li></li></ul><li>Direct Sales<br />FINCON11<br />
  15. 15. FINCON11<br />Direct Sales: What You’ll Need<br /><ul><li>Media kit/sales page
  16. 16. Audience demographics</li></li></ul><li>FINCON11<br />
  17. 17. FINCON11<br />Direct Sales: What You’ll Need<br /><ul><li>Media kit/sales page
  18. 18. Audience demographics
  19. 19. Rate card
  20. 20. Brag sheet
  21. 21. Pitch custom campaigns</li></li></ul><li>General Display Ad Networks<br />FINCON11<br />
  22. 22. FINCON11<br />Display Ad Networks: Choose Quality over Quantity<br /><ul><li>Floor/min CPM
  23. 23. Review and easily remove ads
  24. 24. Default/pass through networks
  25. 25. ContextWeb, Tribal Fusion, Six Apart, Casale Media</li></li></ul><li>Affiliate Marketing<br />FINCON11<br />
  26. 26. FINCON11<br />
  27. 27. FINCON11<br />Affiliate Ad Networks<br />
  28. 28. FINCON11<br />Affiliate Marketing: A Lot to Like<br /><ul><li>Low barrier to entry
  29. 29. Targeted traffic vs. lots of traffic
  30. 30. Start making money fast
  31. 31. Unlimited niches
  32. 32. Passive income potential</li></li></ul><li>Products andSubscriptions<br />FINCON11<br />
  33. 33. FINCON11<br />
  34. 34. FINCON11<br />Products: Package Information<br /><ul><li>Ebooks
  35. 35. Courses
  36. 36. Premium content
  37. 37. Newsletters
  38. 38. Private forums
  39. 39. Apps</li></li></ul><li>Freelance Services<br />FINCON11<br />
  40. 40. FINCON11<br />Freelancing: Beyond Your Blog<br /><ul><li>Writing opportunities – beyond other PF blogs
  41. 41. Speaking
  42. 42. Consulting
  43. 43. Book deals
  44. 44. Media personality </li></li></ul><li>Questions?<br />FINCON11<br />
  45. 45. FINCON11<br />Increase your earnings with Wise Bread’s monetization tips in our free Industry Newsletter:<br />wisebread.com/wise1000subscribe<br />Slides and notes will be posted on:<br />wisebread.com/fincon11<br />
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