Walmart Rebrand

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Walmart Rebrand

  1. 1. WALMART RebrandSunday, May 6, 12
  2. 2. THE IDEA Be the leader in loyalty amongst big box stores... ...implement through technology.Sunday, May 6, 12
  3. 3. GOALS •Boost customer satisfaction •Increase customer loyalty •Improve employee moraleSunday, May 6, 12
  4. 4. IMPLEMENTATION •Touch screen kiosks throughout store •Implementation of customer loyalty program •Introduction of employee incentive programSunday, May 6, 12
  5. 5. TOUCH SCREEN KIOSKS •Barcode/price scanner •Page an employee •Feedback •Inventory check -Check for item at another store -Order online •Find item in store (maps of the location)Sunday, May 6, 12
  6. 6. LOYALTY PROGRAM •Free •Track purchasing habits •Earn points on purchases •Redeem points for cash on future purchases •Electronic coupons •Electronic receiptsSunday, May 6, 12
  7. 7. INCENTIVE PROGRAM •Monthly modules •Cash incentives •Friendly competition between employees •Increases knowledge in all departments •Increase customer service skillsSunday, May 6, 12
  8. 8. THE REVEAL GRAND RE-OPENING Giveaways, including trips, store merchandise & gift cards will be included in the re-opening for customers choosing to participate in the new loyalty program.Sunday, May 6, 12
  9. 9. LOGO PROGRESSION 1962 1981 1964 1992 1968 2008Sunday, May 6, 12
  10. 10. LOGO (2011)Sunday, May 6, 12
  11. 11. KIOSKSSunday, May 6, 12
  12. 12. APPLICATIONSSunday, May 6, 12
  13. 13. INCENTIVE PROGRAMSunday, May 6, 12

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