Walmart Rebrand
Upcoming SlideShare
Loading in...5
×
 

Walmart Rebrand

on

  • 441 views

 

Statistics

Views

Total Views
441
Views on SlideShare
432
Embed Views
9

Actions

Likes
0
Downloads
15
Comments
0

1 Embed 9

http://kileyjade.com 9

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Walmart Rebrand Walmart Rebrand Presentation Transcript

  • WALMART RebrandSunday, May 6, 12
  • THE IDEA Be the leader in loyalty amongst big box stores... ...implement through technology.Sunday, May 6, 12
  • GOALS •Boost customer satisfaction •Increase customer loyalty •Improve employee moraleSunday, May 6, 12
  • IMPLEMENTATION •Touch screen kiosks throughout store •Implementation of customer loyalty program •Introduction of employee incentive programSunday, May 6, 12
  • TOUCH SCREEN KIOSKS •Barcode/price scanner •Page an employee •Feedback •Inventory check -Check for item at another store -Order online •Find item in store (maps of the location)Sunday, May 6, 12
  • LOYALTY PROGRAM •Free •Track purchasing habits •Earn points on purchases •Redeem points for cash on future purchases •Electronic coupons •Electronic receiptsSunday, May 6, 12
  • INCENTIVE PROGRAM •Monthly modules •Cash incentives •Friendly competition between employees •Increases knowledge in all departments •Increase customer service skillsSunday, May 6, 12
  • THE REVEAL GRAND RE-OPENING Giveaways, including trips, store merchandise & gift cards will be included in the re-opening for customers choosing to participate in the new loyalty program.Sunday, May 6, 12
  • LOGO PROGRESSION 1962 1981 1964 1992 1968 2008Sunday, May 6, 12
  • LOGO (2011)Sunday, May 6, 12
  • KIOSKSSunday, May 6, 12
  • APPLICATIONSSunday, May 6, 12
  • INCENTIVE PROGRAMSunday, May 6, 12