Transcription and Captioning
for
Online Education & Accessibility

Welcome! Webinar will begin at 10am PT…
[Today’s Take-aways ]
$
Revenue

2

(Source: Babson Survey Research Group 2013)
Daniel Gray, Principal - EDU

Eric Leppo, Director

AWS Mechanical Turk, Seattle, WA

Speechpad, San Francisco, CA

djgray...
More
Business

Crowdsourcing

More
Technical

Speechpad
Getting started
Success story

What is Amazon
Mechanical Turk?

[
...
More
Business

More
Technical

Crowdsourcing

Speechpad
Getting started
Success story

What is Amazon
Mechanical Turk?

Ho...
Insourcing
You

Outsourcing
You

Crowdsourcing
You

Service
Provider

Quality

Quality

Quality

Cost

Cost

Cost

Speed

...
More
Business

More
Technical

Cloud Computing

Speechpad
Getting started
Success story

What is Amazon
Mechanical Turk?

...
[ Ecosystem ]

Consulting Partners

Technology Partners

8

Marketplace
[ How it Works ]
Quality
Cost
Speed
Scalability

Greatest Savings

You
API

API

9
[ Why Amazon Mechanical Turk
is the Long Term, Low Cost Choice]

1

2

3

Replace up-front
human capital expense
with low ...
[ Why Amazon Mechanical Turk
is the Long Term, Low Cost Choice]

4

5

6

Premium security
at
non-premium prices

Highly a...
Replace
Fixed cost
with Variable

Lower
Overall
Costs

No More
Guessing
Capacity

Agility /
Speed /
Innovation

Shift Focu...
More
Business

Crowdsourcing

Speechpad
Getting Started
Success story

More
Technical

What is Amazon
Mechanical Turk?

Ho...
[ What is Speechpad? ]
delivers transcription and captions
at scale via Mechanical Turk’s Workforce
Transcription is the p...
Our clients include:

15
[ Online Education Trends ]

Scientific American, March 2013
16
Business Benefits

of Transcription and Closed Captioning
CLEAR R.O.I.
Use fees from one student to (CC) content,
gain acc...
Business Benefits

of Transcription and Closed Captioning

more distance learning students

improved learning outcomes
200...
New Challenges – Public Institutions
ALL post secondary institutions receiving federal assistance
must comply with Section...
New Challenges – Private Institutions
(2012) National Association of the Deaf
vs.

Result: Netflix required to CC all of t...
More
Business

Crowdsourcing

SpeechPad
Getting started
Success story

More
Technical

What is Amazon
Mechanical Turk?

Ho...
• Over 500,000 enrollments
• Classes between $20-50
• Thousands signing up
daily

Challenge: Need accurate closed captioni...
• Active Distance Education
Program
• Active Disability Services
Department

Challenges:
• Needed accurate closed captioni...
amazon
web services

More
Business

Crowdsourcing

Tagasauris
Getting started
Success story

More
Technical

What is Amazo...
www.speechpad.com/education_webinar

25
25
26
26
27
27
Why use

?

 Easy to use, fast and cost effective
Even utilizing students, you’ll need to pay for support staff, equipmen...
amazon
web services

More
Business

Crowdsourcing

SpeechPad
Getting started
Success story

More
Technical

What is Amazon...
[

How to get started

]

TWO ways:
1) www.speechpad.com/education_webinar
Register, then upload and automatically get
10%...
Daniel Gray, Principal - EDU

Eric Leppo, Director

AWS Mechanical Turk, Seattle, WA

Speechpad, San Francisco, CA

djgray...
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Amazon Mechanical Turk: Transcription & Captioning for On-line Education & Accessibility

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EDU customers are leveraging Speechpad-Mechanical Turk to drive revenue thru increased accessibility, discoverability, and compliance. Gain efficiencies such as pay-for-what-you-use, speed & accuracy, and on-demand production.

Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.

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Transcript of "Amazon Mechanical Turk: Transcription & Captioning for On-line Education & Accessibility"

  1. 1. Transcription and Captioning for Online Education & Accessibility Welcome! Webinar will begin at 10am PT…
  2. 2. [Today’s Take-aways ] $ Revenue 2 (Source: Babson Survey Research Group 2013)
  3. 3. Daniel Gray, Principal - EDU Eric Leppo, Director AWS Mechanical Turk, Seattle, WA Speechpad, San Francisco, CA djgray@amazon.com eric@speechpad.com T: 310-800-4832 T: 415-480-4917 [ ] Before we continue 3
  4. 4. More Business Crowdsourcing More Technical Speechpad Getting started Success story What is Amazon Mechanical Turk? [ How it works How technical is it? 4 ]
  5. 5. More Business More Technical Crowdsourcing Speechpad Getting started Success story What is Amazon Mechanical Turk? How it works 1. Crowdsourcing 5
  6. 6. Insourcing You Outsourcing You Crowdsourcing You Service Provider Quality Quality Quality Cost Cost Cost Speed Speed Speed Scalability Scalability Scalability Greatest Savings 6
  7. 7. More Business More Technical Cloud Computing Speechpad Getting started Success story What is Amazon Mechanical Turk? How it works 2. Amazon Mechanical Turk 7
  8. 8. [ Ecosystem ] Consulting Partners Technology Partners 8 Marketplace
  9. 9. [ How it Works ] Quality Cost Speed Scalability Greatest Savings You API API 9
  10. 10. [ Why Amazon Mechanical Turk is the Long Term, Low Cost Choice] 1 2 3 Replace up-front human capital expense with low variable cost Pricing model choice to support variable & stable workloads Drive down nondifferentiating labor costs both up-front & on-going Average of 500+ Workers supporting Requesters On-demand Requesters are now 30-50% more productive in cost savings, productivity and accuracy…and 100% more scalable. Source: Amazon Mechanical Turk marketplace analysis of EDU Requesters doing transcription, July 2013 Curated Workforce Masters 10 Source: Amazon Mechanical Turk marketplace analysis of EDU Requesters doing transcription, July 2013
  11. 11. [ Why Amazon Mechanical Turk is the Long Term, Low Cost Choice] 4 5 6 Premium security at non-premium prices Highly available workloads for a fraction of the cost Save more money as you grow bigger Tested & qualified 500K Workers Tiered Pricing 190 countries Volume Discounts No long-term contracts or minimums Custom Pricing Under NDA & audited Private crowd of 5K 11
  12. 12. Replace Fixed cost with Variable Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus To Differentiation Ramp Ondemand ✔ ✔ ✔ ✔ ✔ ✔ Gain New Skills & Knowledge Dive Deeper into AWS Choose from 175+ technical sessions, training bootcamps, hands-on labs, and hackathons. Dive deep into foundational AWS services and learn about the latest services and features. Get Your Questions Answered Learn Best Practices Get your technical questions answered by AWS architects, engineers, and product leads. Discover best practices, tips and tricks, and lessons learned from expert customers. Register Now! reinvent.awsevents.com 12
  13. 13. More Business Crowdsourcing Speechpad Getting Started Success story More Technical What is Amazon Mechanical Turk? How it works 3. Speechpad 13
  14. 14. [ What is Speechpad? ] delivers transcription and captions at scale via Mechanical Turk’s Workforce Transcription is the process of turning audio, like lectures or presentations into text. Example: .TXT, .DOC, .PFD Captions = Transcript + Time Stamps + Video Compatibility. Captions (CC) display spoken dialogue as printed words on top of video. Example: .SRT, .DFXP, .XML, etc 14
  15. 15. Our clients include: 15
  16. 16. [ Online Education Trends ] Scientific American, March 2013 16
  17. 17. Business Benefits of Transcription and Closed Captioning CLEAR R.O.I. Use fees from one student to (CC) content, gain access to millions more. http://research.gallaudet.edu/Demographics/deaf-US.php Bolton, K. and Graddol, D. "English in China today" in English Today Volume 28, Issue 03, Sept. 2012, 17
  18. 18. Business Benefits of Transcription and Closed Captioning more distance learning students improved learning outcomes 2007 SFSU study: “And Captions For all?” showed a full letter grade increase from using captions Positive Public Perception 18
  19. 19. New Challenges – Public Institutions ALL post secondary institutions receiving federal assistance must comply with Section 504 of the Rehabilitation act of 1973. This act requires equal access to ALL students for for ALL activities of the college, including on-line classes Avoid future lawsuits – especially violations of “public accommodation” + ADA Section 508 compliance + Web Content Accessibility Guidelines (WCAG 2.0) + 21 Century Communications and Video Accessibility Act 19
  20. 20. New Challenges – Private Institutions (2012) National Association of the Deaf vs. Result: Netflix required to CC all of their movies. Americans with Disabilities Act applies to websites even of private companies. 20
  21. 21. More Business Crowdsourcing SpeechPad Getting started Success story More Technical What is Amazon Mechanical Turk? How it works 4. Success story 21
  22. 22. • Over 500,000 enrollments • Classes between $20-50 • Thousands signing up daily Challenge: Need accurate closed captioning for hundreds of hours of classes to accommodate hearing impaired students and stay legally compliant. Solution: In just 1 month, Speechpad transcribed and Closed Captioned hundreds of hours of video and now CC’s every new class Craftsy creates. Result: Craftsy was able to accommodate requests for transcripts and (CC), enabling them to on board new students and meet ADA regulations. 22
  23. 23. • Active Distance Education Program • Active Disability Services Department Challenges: • Needed accurate closed captioning for growing on-line class offering, as well as specialized transcripts for Calculus. • Looming deadline to use grant funding. • Student body not able to efficiently meet demand for these services. Solution: UNCC uploaded hundreds of files using Speechpad.com in just ONE DAY. Speechpad’s specialists quickly and accurately transcribed ALL CLASSES including specially formatted equations required for Calculus transcripts. Result: Speechpad enabled UNCC to use ENTIRE GRANT to receive (CC) files for their new online classes 23
  24. 24. amazon web services More Business Crowdsourcing Tagasauris Getting started Success story More Technical What is Amazon Mechanical Turk? How it works 5. How it works 24
  25. 25. www.speechpad.com/education_webinar 25 25
  26. 26. 26 26
  27. 27. 27 27
  28. 28. Why use ?  Easy to use, fast and cost effective Even utilizing students, you’ll need to pay for support staff, equipment, space, overhead, training, turn-over PLUS the cost of labor itself.  Gain Market Share  Comply with regulations: ADA 504, ADA 508, WCAG 2.0  Proven Solution - We give accurate results and guarantee our work.  Recommended Solution – Speechpad is explicitly recommended by (among many): 28
  29. 29. amazon web services More Business Crowdsourcing SpeechPad Getting started Success story More Technical What is Amazon Mechanical Turk? How it works 6. Getting started 29
  30. 30. [ How to get started ] TWO ways: 1) www.speechpad.com/education_webinar Register, then upload and automatically get 10% off your first order. Share this link with your colleagues and appropriate departments. 2) Contact Eric@Speechpad.com directly via email or phone (415)480-4917 for any other questions, API, FTP, special content, etc. 30
  31. 31. Daniel Gray, Principal - EDU Eric Leppo, Director AWS Mechanical Turk, Seattle, WA Speechpad, San Francisco, CA djgray@amazon.com eric@speechpad.com T: 310-800-4832 [ T: 415-480-4917 Thank you 31 ]

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