Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY

by KiKi L'Italien on Mar 01, 2011

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The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward. ...

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The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward.

My Objective this afternoon is to persuade you to use POST Methodology in order to make the most of your time spent in social media.

It seems most organizations are in a position currently so that they are reacting to technology changes instead of proactively anticipating its uses. (Everyone is getting a telephone - we need a telephone.)

The end result of this reactionary period is that organizations are losing opportunity - whether that is measured by fundraising, loyalty, or brand awareness; the majority of organizations out there are still trying to figure out what they need to do.

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Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY — Presentation Transcript

SOCIAL NETWORKING AND MEDIA: PRIORITIZING FOR YOUR SOCIETY Association of College Honor Societies 2011 Annual Council Meeting February 17, 2011 Jacksonville, Florida

SPEAKERKiKi LItalienSenior Consultant, Technology ManagementDelCor Technology SolutionsPhone: (240) 821-1790 www.delcor.com Follow me on Twitter @kikilitalien

“WE NEED A FACEBOOK.”

“I NEED A JAR OF HONEY.”

TOOLS ABOUND

QUICK POLL

THREE SOCIAL MEDIA “MUST HAVES” • Social Media Plan • Social Media Monitoring • Social Media Policy

POSTMethodology

P IS FOR PEOPLE

O IS FOR OBJECTIVES

S IS FOR STRATEGY

T IS FOR TOOLS

GROUP ACTIVITY ALERT

POSTMethodology

REVIEWING

QUICK POLL

The rise of Web 2.0 technology has ushered in a era where people are talking, ranting, complaining, praising, reviewing, and sharing everything online for the world to see. They are talking about products, services, companies, experiences (bad or good) and providing their feedback, on their terms. They demand to be heard!

PEOPLE TALK ABOUTEVERYTHING

...AND I MEAN EVERYTHING

THE NEW REALITY

STEP 1: CREATE A WATCH LIST

STEP 2: GOOGLE ALERTS

STEP 3: PLAN FOR THE DATA

VOLUNTEER ALERT

LET’S CREATE A WATCH LIST • What’s on it? • Who’s checking it? How often? • What are you going to do with it?

REVIEWING

COMMUNITIES: PUBLIC & PRIVATE

PUBLIC COMMUNITY

PRIVATE COMMUNITY

SOCIAL MEDIA OPTIMIZATION• Social Media Plan (POST)• Social Media Monitoring• Private & Public Communities

SOCIAL MEDIA OPTIMIZATION Increase Linkability - Sharing Make tagging and bookmarking easy Reward inbound links Help your content travel Encourage the mashup

“WE NEED A FACEBOOK.”

Before you jump into social media, there issome planning involved. Plan today!

POSTMethodology

THANK YOU @kikilitalien

SOCIAL MEDIA RESOURCES• Groundswell, Li & Bernoff• Tribes, Seth Godin• Engage, Brian Solis• Trust Agents, Brogan & Smith• Crush It!, Gary• Social Media Sweet Spot web show - Fridays at 12:30 ET

Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY

by KiKi L'Italien on Mar 01, 2011

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Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY — Presentation Transcript