Public vs Private - Public Choices


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Your organization has decided to go full forward on the Social Networking movement. There are hundreds of tools out there, which ones should you consider? The first question you have to answer whether you want to use a public social networking site such as FaceBook or create your own private social networking site.

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  • Collaboration, discovery, knowledge sharing, collective success, communication, fun and individual recognition are what social networking is all about. That’s why Sean and I would like to invite you to post tweets about this presentation to Twitter. The hashtag is #delsu.
  • When Reid Hoffman, Founder of LinkedIn talked to the Fox Business Network at the recent Fortune Tech Conference in Pasadena, he stated, “we live in networks, and what online networks do is make you use the networks you already have more effectively.” This is just the same with associations. Online networks help you use the networks you already have in associations more effectively.
  • private social networks vs. publicly available tools already out there. I don’t want the title of our talk to make you think there is unnecessary tension here…
  • it really doesn’t have to be “versus”…We are going to tell you the process for deciding on a platform, about choosing public and choosing private, the pros and cons of bothBut first, I want to see if you are familiar with a story…
  • Public vs Private - Public Choices

    1. 1. Hashtag for today:#delsu<br />
    2. 2. This slide is intentionally blank.<br />
    3. 3. Private Social Networks vs. Publicly Available Tools <br />KiKi L’Italien, Technology Management Sr. Consultant<br />Twitter: @kikilitalien<br />
    4. 4. Private Social Networksvs. Publicly Available Tools <br />+<br />✕<br />KiKi L’Italien, Technology Management Sr. Consultant<br />Twitter: @kikilitalien<br />
    5. 5.
    6. 6. The Bird’s Missteps<br />No plan for achieving the objective. Not unlike some associations…<br />
    7. 7. Hanging Your Hat on the POST<br />People<br />Objectives<br />Strategy<br />Technology<br />
    8. 8. (P) The problem…he didn’t know<br />(O) Finding mom<br />(S) Interviewing candidates<br />(T) WOM…should’ve used Twitter<br />
    9. 9. What We Know<br />Communication channels are changing.<br />
    10. 10. “Publicly Available Tools”<br />The Big Three:<br />Facebook<br />LinkedIn<br />Twitter<br />
    11. 11. Pros & Cons for a Public Network<br />Cons<br />Pros<br />As tool changes, so does your community<br />Limitations to branding (not white label)<br />Harder to collaborate<br />Not synced to database<br />Members are already there (helps participation)<br />Less learning curve<br />Builds awareness to outsiders<br />It’s expected<br />
    12. 12. High Marks for…<br />The American Association for the Advancement of Science (AAAS)<br />Uses Twitter & hashtags to communicate for meetings & news<br />Makes it easy to find them on Facebook<br />Subgroups have formed to serve different purposes, groups<br /><br />
    13. 13. Insert screenshot of <br />
    14. 14. Insert screenshot of AAAS - Facebook<br />
    15. 15. Insert screenshot of AAAS - Twitter<br />
    16. 16.
    17. 17. P O S T<br />80/20<br />
    18. 18. A few last words from KiKi…<br />