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Professional Social Networking Online Communities

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Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

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  • 1. PRIVATE (PROFESSIONAL) SOCIAL NETWORKS By Sean Bordner Solution Architect, SusQtech
  • 2. “unfriend” (word of the year ;)
  • 3. NOT PUBLIC VS. PRIVATE
  • 4. LEVERAGE FACEBOOK?
  • 5. LEVERAGE LINKEDIN?
  • 6. LEVERAGE TWITTER?
  • 7. MORE THAN JUST A PLACE TO GET INFO It enhances all relationships!
  • 8. THREE TYPES OF PRIVATE MEMBER COMMUNITIES: 1. Collaborative 2. Operational 3. Focus/Feedback
  • 9. 1. Collaborative Communities
  • 10. Member Association Model Association Tasks, Calendars, Resources, Groups, Tools, Polls & Surveys Content Collaboration, Best Practices Business Intelligence Members, Staff, Members, Staff, Volunteers, Board, Volunteers, Board, Working Committees Working Committees
  • 11. Collaborative Member Resource Directory center and (visual) Toolset Latest Posts from Ability to Message connect and Boards integrate with public Websites Searchable Calendar w/registration Both Group Easy-to-use and 1-on-1 CMS Chat Connect with other users in multiple ways Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts, comments, user search, polls & surveys, public/private interest groups, personal networks, etc.
  • 12. Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)
  • 13. THEY CAN’T GET ENOUGH! > Visit every day > Makes them smarter > Voice is heard > Relationships fostered > Exciting & New Experiences
  • 14. 2. Operational Communities
  • 15. 3. Focus Networks
  • 16. Focus Networks: • One-two week duration • Intensively focused on gaining organic feedback to ads, messaging, conceptual approaches • Generally a 10-500 user base which can be re-engaged for other Focus Networks
  • 17. Types of Questions a Feedback Community Could Explore
  • 18. Online Communities (Private Social Networking) THEY CAN BE LEVERAGED IN EXTREMELY INTERESTING & USEFUL WAYS
  • 19. WHAT’S IN A PRIVATE SOCIAL NETWORK? Blogs Video/Audio People Relationships Security Groups Discussion Boards Wikis Ratings Notifications Online Events Search Collaboration User Profiles Pictures Doc Sharing Internal Messaging + Social Distance + Activity + Status Registration / Login / Account Management Mobile Apps, ListServ, eNewsletters, more…
  • 20. WHAT’S IN A SUCCESSFUL PRIVATE SOCIAL NETWORK? Strategic Social Strategy
  • 21. Strategic Social Strategy > Understanding your audience > What’s here that is important? > This is where they ___________________? > _______________= WIFM (members)? > _______________= WIFM (organization)?
  • 22. METHODOLOGY FOR SUCCESS > Choreograph the launch • Socialize the idea well by launch • Send out teaser emails leading up to the launch > Online Events • Panel Discussions • New Presentations > Not just a place to go to get data, but to talk.
  • 23. METHODOLOGY FOR SUCCESS > Accessing your assets • Data & Content • Utilize staff talent @ your organization
  • 24. A GOOD HOST SHOWS UP! Sad Story: Joe the CIO
  • 25. NO QUESTIONS GO UNANSWERED Buy-In is VERY important!
  • 26. SUCCESSFUL COMMUNITIES DON’T HAPPEN BY MISTAKE Manage the community and ensure it’s successful
  • 27. COMMUNITY MANAGER • ½ hour in AM/Noon/Evening • Weekly ___________ (video, article, blog post, joke, etc…) • Online Events • Monthly eNewsletter
  • 28. SCHEDULING > Leading up to launch > Week 1, 2, 3, 4 > 6 Month Action Plan > 12 Month Action Plan > Measuring Success > Analytics > Improvements
  • 29. WHAT IF SOMEONE SAYS SOMETHING BAD ABOUT US?
  • 30. IN SUM To ensure an effective online community: • Strategic Methodology for Social Networking framework – Leverage ALL TOOLS to their upmost potential
  • 31. Thank You! Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD SeanB@SusQtech.com www.facebook.com/sbordner @SeanKyleBordner www.linkedin.com/in/SeanBordner
  • 32. MemberToMember.com

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