Professional Social Networking Online Communities

PRIVATE (PROFESSIONAL) SOCIAL NETWORKS By Sean Bordner Solution Architect, SusQtech

“unfriend” (word of the year ;)

NOT PUBLIC VS. PRIVATE

LEVERAGE FACEBOOK?

LEVERAGE LINKEDIN?

LEVERAGE TWITTER?

MORE THAN JUST A PLACE TO GET INFO It enhances all relationships!

THREE TYPES OF PRIVATE MEMBER COMMUNITIES: 1. Collaborative 2. Operational 3. Focus/Feedback

1. Collaborative Communities

Member Association Model Association Tasks, Calendars, Resources, Groups, Tools, Polls & Surveys Content Collaboration, Best Practices Business Intelligence Members, Staff, Members, Staff, Volunteers, Board, Volunteers, Board, Working Committees Working Committees

Collaborative Member Resource Directory center and (visual) Toolset Latest Posts from Ability to Message connect and Boards integrate with public Websites Searchable Calendar w/registration Both Group Easy-to-use and 1-on-1 CMS Chat Connect with other users in multiple ways Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts, comments, user search, polls & surveys, public/private interest groups, personal networks, etc.

Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)

THEY CAN’T GET ENOUGH! > Visit every day > Makes them smarter > Voice is heard > Relationships fostered > Exciting & New Experiences

2. Operational Communities

3. Focus Networks

Focus Networks: • One-two week duration • Intensively focused on gaining organic feedback to ads, messaging, conceptual approaches • Generally a 10-500 user base which can be re-engaged for other Focus Networks

Types of Questions a Feedback Community Could Explore

Online Communities (Private Social Networking) THEY CAN BE LEVERAGED IN EXTREMELY INTERESTING & USEFUL WAYS

WHAT’S IN A PRIVATE SOCIAL NETWORK? Blogs Video/Audio People Relationships Security Groups Discussion Boards Wikis Ratings Notifications Online Events Search Collaboration User Profiles Pictures Doc Sharing Internal Messaging + Social Distance + Activity + Status Registration / Login / Account Management Mobile Apps, ListServ, eNewsletters, more…

WHAT’S IN A SUCCESSFUL PRIVATE SOCIAL NETWORK? Strategic Social Strategy

Strategic Social Strategy > Understanding your audience > What’s here that is important? > This is where they ___________________? > _______________= WIFM (members)? > _______________= WIFM (organization)?

METHODOLOGY FOR SUCCESS > Choreograph the launch • Socialize the idea well by launch • Send out teaser emails leading up to the launch > Online Events • Panel Discussions • New Presentations > Not just a place to go to get data, but to talk.

METHODOLOGY FOR SUCCESS > Accessing your assets • Data & Content • Utilize staff talent @ your organization

A GOOD HOST SHOWS UP! Sad Story: Joe the CIO

NO QUESTIONS GO UNANSWERED Buy-In is VERY important!

SUCCESSFUL COMMUNITIES DON’T HAPPEN BY MISTAKE Manage the community and ensure it’s successful

COMMUNITY MANAGER • ½ hour in AM/Noon/Evening • Weekly ___________ (video, article, blog post, joke, etc…) • Online Events • Monthly eNewsletter

SCHEDULING > Leading up to launch > Week 1, 2, 3, 4 > 6 Month Action Plan > 12 Month Action Plan > Measuring Success > Analytics > Improvements

WHAT IF SOMEONE SAYS SOMETHING BAD ABOUT US?

IN SUM To ensure an effective online community: • Strategic Methodology for Social Networking framework – Leverage ALL TOOLS to their upmost potential

Thank You! Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD SeanB@SusQtech.com www.facebook.com/sbordner @SeanKyleBordner www.linkedin.com/in/SeanBordner

MemberToMember.com

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Professional Social Networking Online Communities

by KiKi L'Italien on Dec 11, 2009

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