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Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
Professional Social Networking   Online Communities
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Professional Social Networking Online Communities

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Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

Published in: Education, Technology
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Transcript

  • 1. PRIVATE (PROFESSIONAL) SOCIAL NETWORKS By Sean Bordner Solution Architect, SusQtech
  • 2. “unfriend” (word of the year ;)
  • 3. NOT PUBLIC VS. PRIVATE
  • 4. LEVERAGE FACEBOOK?
  • 5. LEVERAGE LINKEDIN?
  • 6. LEVERAGE TWITTER?
  • 7. MORE THAN JUST A PLACE TO GET INFO It enhances all relationships!
  • 8. THREE TYPES OF PRIVATE MEMBER COMMUNITIES: 1. Collaborative 2. Operational 3. Focus/Feedback
  • 9. 1. Collaborative Communities
  • 10. Member Association Model Association Tasks, Calendars, Resources, Groups, Tools, Polls & Surveys Content Collaboration, Best Practices Business Intelligence Members, Staff, Members, Staff, Volunteers, Board, Volunteers, Board, Working Committees Working Committees
  • 11. Collaborative Member Resource Directory center and (visual) Toolset Latest Posts from Ability to Message connect and Boards integrate with public Websites Searchable Calendar w/registration Both Group Easy-to-use and 1-on-1 CMS Chat Connect with other users in multiple ways Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts, comments, user search, polls & surveys, public/private interest groups, personal networks, etc.
  • 12. Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)
  • 13. THEY CAN’T GET ENOUGH! > Visit every day > Makes them smarter > Voice is heard > Relationships fostered > Exciting & New Experiences
  • 14. 2. Operational Communities
  • 15. 3. Focus Networks
  • 16. Focus Networks: • One-two week duration • Intensively focused on gaining organic feedback to ads, messaging, conceptual approaches • Generally a 10-500 user base which can be re-engaged for other Focus Networks
  • 17. Types of Questions a Feedback Community Could Explore
  • 18. Online Communities (Private Social Networking) THEY CAN BE LEVERAGED IN EXTREMELY INTERESTING & USEFUL WAYS
  • 19. WHAT’S IN A PRIVATE SOCIAL NETWORK? Blogs Video/Audio People Relationships Security Groups Discussion Boards Wikis Ratings Notifications Online Events Search Collaboration User Profiles Pictures Doc Sharing Internal Messaging + Social Distance + Activity + Status Registration / Login / Account Management Mobile Apps, ListServ, eNewsletters, more…
  • 20. WHAT’S IN A SUCCESSFUL PRIVATE SOCIAL NETWORK? Strategic Social Strategy
  • 21. Strategic Social Strategy > Understanding your audience > What’s here that is important? > This is where they ___________________? > _______________= WIFM (members)? > _______________= WIFM (organization)?
  • 22. METHODOLOGY FOR SUCCESS > Choreograph the launch • Socialize the idea well by launch • Send out teaser emails leading up to the launch > Online Events • Panel Discussions • New Presentations > Not just a place to go to get data, but to talk.
  • 23. METHODOLOGY FOR SUCCESS > Accessing your assets • Data & Content • Utilize staff talent @ your organization
  • 24. A GOOD HOST SHOWS UP! Sad Story: Joe the CIO
  • 25. NO QUESTIONS GO UNANSWERED Buy-In is VERY important!
  • 26. SUCCESSFUL COMMUNITIES DON’T HAPPEN BY MISTAKE Manage the community and ensure it’s successful
  • 27. COMMUNITY MANAGER • ½ hour in AM/Noon/Evening • Weekly ___________ (video, article, blog post, joke, etc…) • Online Events • Monthly eNewsletter
  • 28. SCHEDULING > Leading up to launch > Week 1, 2, 3, 4 > 6 Month Action Plan > 12 Month Action Plan > Measuring Success > Analytics > Improvements
  • 29. WHAT IF SOMEONE SAYS SOMETHING BAD ABOUT US?
  • 30. IN SUM To ensure an effective online community: • Strategic Methodology for Social Networking framework – Leverage ALL TOOLS to their upmost potential
  • 31. Thank You! Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD SeanB@SusQtech.com www.facebook.com/sbordner @SeanKyleBordner www.linkedin.com/in/SeanBordner
  • 32. MemberToMember.com

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