“ A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. Context
Tools have emerged to help individuals communicate, collaborate and connect with the broader community. Fusing the social and technological transforming monologues (one to many) into dialogues (many to many) and is the democratization of content, where everyone is able to contribute.
Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more Tip: Before you start, determine if outside image hosting fits within your asset management plans
Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ ’s photostream, all via tweets to the hashtag,#nasatweetup.