Leveraging Social Media with Peter and KiKi


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Leveraging Social Media with Peter and KiKi

  1. 1. Social Media: What it is and How it Can Help
  2. 2. <ul><li>“ A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” </li></ul>The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. Context
  3. 3. Social Media <ul><li>Tools have emerged to help individuals communicate, collaborate and connect with the broader community. Fusing the social and technological transforming monologues (one to many) into dialogues (many to many) and is the democratization of content, where everyone is able to contribute. </li></ul>
  4. 4. Most Common Tools <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Podcasts/Vodcasts </li></ul><ul><li>Delicious / Social Bookmarking </li></ul><ul><li>Wikis </li></ul>
  5. 5. Association and Events Industry <ul><li>Tweetchats/Tweetups </li></ul><ul><li>Association Chat (#assnchat) </li></ul><ul><li>Event Professionals (#eventprofs) </li></ul><ul><li>EventCamp </li></ul><ul><li>#assnchat Tweetup </li></ul><ul><li>#sweetspot Virtual Book Club </li></ul><ul><li>Online Communities </li></ul><ul><li>Engage365 </li></ul><ul><li>Young Association Professionals (YAP) </li></ul>
  6. 6. Association and Events Industry
  7. 7. Years to Reach 50 millions Users:  <ul><li>Radio (38 Years) </li></ul><ul><li>TV (13 Years) </li></ul><ul><li>Internet (4 Years) </li></ul><ul><li>iPod (3 Years) </li></ul><ul><li>Facebook added 100 million users in less than 9 months… </li></ul><ul><li>iPhone applications hit 1 billion in 9 months. </li></ul>Stats from Socialnomics – Social Media Blog
  8. 8. Why Use Social Media? <ul><li>Reach Your Existing Community </li></ul><ul><li>Expand/Create New Communities </li></ul><ul><li>Enhance/Support Existing Message Distribution & Efforts </li></ul><ul><li>Observe Market Trends </li></ul><ul><li>Overall web market share of traffic </li></ul>
  9. 9. Define Goals & Objectives <ul><li>POST Methodology (**class activity**) </li></ul><ul><li>The tools have changed, business rules haven ’t </li></ul><ul><li>Alignment with organization’s strategic plan and culture (Transparency) </li></ul><ul><li>ROE </li></ul><ul><li>Crisis Plan </li></ul><ul><li>Exit Strategy </li></ul>
  10. 10. Social Media Strategy <ul><li>Listen – get into the tools and see what your community is saying </li></ul><ul><li>Engage – interact and participate with the community </li></ul><ul><li>Influence – mobilize the community </li></ul>
  11. 11. Twitter <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. </li></ul><ul><li>Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them. </li></ul>
  12. 12. Twitter <ul><li>Twitter gets more than 300,000 new users every day. </li></ul><ul><li>There are currently 110 million users of Twitter ’s services. </li></ul><ul><li>There are more than 600 million searches on Twitter every day </li></ul><ul><li>There are more than 50,000 third-party apps for Twitter. </li></ul><ul><li>Over 60% of Twitter use is outside the U.S. </li></ul>Statistics from Twitter
  13. 13. Who uses Twitter? <ul><li>27 million users per month, 281 million visits </li></ul>Skews slightly female Has college or advanced degree US only, Source: Quantcast Age Visitors 13-17 9% 18-34 44% 35-49 28% 50+ 17% Type Users Visits Hardcore 1% 35% Regular 27% 41% Passers-by 72% 24%
  14. 14. Listening - Twitter
  15. 15. Engaging - Twitter
  16. 16. Leveraging Twitter Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates
  17. 17. Facebook - Reach <ul><li>More than 25 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…monthly. </li></ul><ul><li>Already have exceeded 500,000,000 accounts as of July 2010. </li></ul><ul><li>10 million accounts created each day from over 180 countries </li></ul>These Stats from FaceBook press office
  18. 18. Facebook - Reach <ul><li>The average Facebook user has </li></ul><ul><ul><li>130 friends </li></ul></ul><ul><ul><li>is connected to 60 pages, groups and events. </li></ul></ul><ul><ul><li>is spending 55 minutes per day. </li></ul></ul><ul><li>50% of FaceBook users return daily. </li></ul>These Stats from FaceBook press office
  19. 19. Facebook - Reach <ul><li>People that access Facebook via mobile are twice as active than non-mobile users </li></ul><ul><li>People spend over 500 billion minutes per month on Facebook. </li></ul><ul><li>Over 300,000 users helped translate the site through the translations application, into 78 languages. </li></ul>These Stats from FaceBook press office
  20. 20. Who uses Facebook? <ul><li>99.6 million users per month, 3.5 billion visits </li></ul>Skews slightly female Has college or advanced degree US only, Source: Quantcast Age Visitors 13-17 20% 18-34 46% 35-49 20% 50+ 13% Type Users Visits Hardcore 12% 66% Regular 54% 31% Passers-by 34% 3%
  21. 21. Facebook – Fan Page
  22. 22. Facebook – Group Page
  23. 23. LinkedIn - Reach <ul><li>LinkedIn is the oldest of the sites in this presentation, created on May 5 2003. </li></ul><ul><li>Members of LinkedIn come from more than 200 countries from every continent. </li></ul><ul><li>There are more than 70 million users worldwide. </li></ul>These Stats from LinkIn press center.
  24. 24. LinkedIn - Reach <ul><li>LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish. </li></ul><ul><li>A new member joins LinkedIn every second. </li></ul><ul><li>Recruiters account for 1-in-20 LinkedIn profiles. </li></ul>These Stats from LinkedIn Press Center
  25. 25. LinkedIn - Reach <ul><li>80% of companies using LinkedIn as a primary tool to find employees…. </li></ul><ul><li>Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser </li></ul>These Stats from Socialnomics – Social Media Blog
  26. 26. LinkedIn Group Search
  27. 27. LinkedIn Group
  28. 28. LinkedIn Group
  29. 29. LinkedIn Group
  30. 30. Video
  31. 31. YouTube - Reach <ul><li>YouTube receives more than 2 billion viewers per day. </li></ul><ul><li>The U.S. accounts for 70% of YouTube users. </li></ul><ul><li>YouTube is available in 19 countries and 12 languages. </li></ul><ul><li>YouTube uses the same amount of bandwidth as the entire Internet used in 2000. </li></ul>These Stats from YouTube press center
  32. 32. YouTube - Reach <ul><li>People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. </li></ul><ul><li>YouTube announce in their blog they stream more than one billion videos per day 10/09. </li></ul>These Stats from Socialnomics – Social Media Blog
  33. 33. YouTube
  34. 34. YouTube Channel
  35. 35. Learning - Video: YouTube
  36. 37. Examples: BarackObama.com
  37. 38. Examples: NRA
  38. 40. Video: Effective Practices <ul><li>Length: 3-5 Minutes </li></ul><ul><li>Audio: To Mic or Not to Mic and Ambient Sound </li></ul><ul><li>Selecting and working with participants </li></ul><ul><li>Editing: Taking video to the next level </li></ul>
  39. 41. Learning - Pictures: Flickr
  40. 42. Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more Tip: Before you start, determine if outside image hosting fits within your asset management plans
  41. 43. Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ ’s photostream, all via tweets to the hashtag,#nasatweetup.
  42. 44. ASAE Example
  43. 47. The Tangled Web… Event Micro-Site FaceBook YouTube Flickr blog LinkedIn Your Directory Twitter Your Org Site
  44. 49. Source for Social Media Maps: http://royal.pingdom.com/2008/08/12/social-network-popularity-around-the-world/
  45. 50. <ul><ul><li>Use Google Alerts and other means to track conversations </li></ul></ul><ul><ul><li>Reach out to blogger/twitter community like you would the press and invite them to cover your event </li></ul></ul><ul><ul><li>Establish social tagging/hashtags to help make following the event easier </li></ul></ul>Social Media Tips
  46. 51. Social Media Tips <ul><li>Have a bias toward openness </li></ul><ul><li>Address legal issues (ANTITRUST, copyright, libel & slander) </li></ul><ul><li>Be transparent </li></ul><ul><li>Think about two sets of policies: staff and organizational </li></ul>
  47. 52. <ul><ul><li>The most effective ways to use social media is to drive people to your association site. </li></ul></ul><ul><ul><li>Be as authentic with your voice as possible, don ’t be afraid to have a personality </li></ul></ul><ul><ul><li>Find internal & external champions </li></ul></ul>Social Media Tips
  48. 53. <ul><ul><li>Develop a content plan so you know which channel leads with which message </li></ul></ul><ul><ul><li>Don't just post your content, create context for that content. </li></ul></ul><ul><ul><li>Leverage your content to they help members met the needs of their organization </li></ul></ul>Social Media Tips
  49. 54. Contact information: <ul><ul><li>KiKi L'Italien Senior Consultant, Technology Management </li></ul></ul><ul><ul><li>DelCor Technology Solutions E-mail: [email_address] </li></ul></ul><ul><ul><li>Peter Hutchins </li></ul></ul><ul><ul><li>Vice President of Community & Strategic Initiatives </li></ul></ul><ul><ul><li>American Forests </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul>