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How to Be a Social Media Badass for Events

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I recently asked KiKi a few questions about her upcoming webinar. …

I recently asked KiKi a few questions about her upcoming webinar.

JENISE: What is a social media marketing badass?

KiKi: A social media marketing badass is someone who knows what their audience needs, knows how to give it to them using social media, and then does it successfully with a style all their own.

Published in: Business, News & Politics
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  • A lot can happen in 30 minutes. That’s why today is going to provide you with what you need to know to be a social media marketing badass for your events so that you get that kick in the pants you need to knowledgably set forth and explore, find your goals, and then attain them. And I intend, she says valiantly as she can muster, to be the one to take you there. The format is this: I’m going to go over some fairly simple History of Badass 101 basics for the first 5 minutes. This may be rehashing what many of you already know, but I want to make sure we are all using the same vocabulary as we move forward.After that, I’m going to share with you the 6 steps you need for your social media marketing at the outset and then the 6 BADASS social media marketing must haves every event or meeting needs today.We’ll talk about advice from real badasses and the power of your websiteAnd along the way, we’ll find out just what kind of badass you are…
  • So are you ready to embrace your inner badass? Hold onto your saddles because this is going to be a wild ride…
  • Maybe you don’t typically equate being a badass with being an association or meetings professional…But you need to get out of that mindset and understand that it takes a little badass to make things move…to get things to finish line.
  • Examples of the typical badass…I would add MacGyver, Mary Poppins, and occasionally even Stewie Griffin to the mix. Of course these are all fictional characters…but real life badasses are around us every day and their badass reputation doesn’t come from trainers or weapons… that we know of.
  • A great example of a real-life social media marketing badass is Beth Kanter. She’s been teaching non-profits and associations about using social media to power change since MySpace was the shiniest toy in the toybox! Beth doesn’t need a gun, muscles, or even her published books to help her be a badass. She reaches her goals and does it with grit and style and that is what helps to make Beth stand out.
  • Podcast: the charity: water September campaigncharity: water has just kicked off its most ambitious September birthday campaign ever.Through the end of September, the nonprofit is asking people to “give up their September birthdays” to raise $1.75 million and provide clean drinking water for the Bayaka people of the Central African Republic.Its a noble goal, powered by a passionate team plus a social media marketing playbook that should make larger brands green with envy!charity: water provides an array of digital assets (videos, sample tweets, arresting photos from C.A.R.) for easy sharing on its website, Facebook Page, @charitywater Twitter account, YouTube, and Vimeo, and then supports and promotes each of the individual campaigns through those same social channels.In this podcast, I discuss the nuts and bolts of the charity: water social media strategy with Paull Young, the nonprofit’s director of digital. Click above to stream or download the podcast. [RSS and e-mail readers: Click through to the original post if you can't see the embedded audio file.]Show notes* Paull Young, director of digital at charity: water, shares the organization’s history and an overview of the September campaign, including the core “100 percent model.”* Paull explains how charity: water creates social media content that fans and donors can make easy use of in their fundraising efforts.* Paull talks specifically about charity: water’s Facebook marketing efforts, including the publishing daily behind-the-scenes videos from the Central African Republic.* Paull summarizes the three main phases of the campaign: 1) acquire, 2) activate, and 3) extend* Paull discusses the ROI model for charity: water.* Bryan asks Paull what lessons brands can take from the charity: water social media marketing campaign.
  • The 6 Steps in a Traditional Social Media MarketingPlan for events
  • 6 steps in the NEW Social Media MarketingPlan, as demonstrated by the Make-A-Wish Organization for their ongoing fundraising and events
  • Transcript

    • 1.
    • 2.
    • 3.
    • 4. How to be a Social Media Marketing Badass For Your Events
    • 5. KiKi “badass” L’Italien ;)
      Presented by
    • 6. Definition
      Being a Badass means you have determination and a style of getting things done all your own.
    • 7. You might think developing your inner badass self requires a gun or a personal trainer.
    • 8. Do you think Beth Kanterneeds a gun to be a nonprofit badass? (The answer is no.)
    • 9. Being a social media marketing badass for events and fundraising like Beth Kanter (nonprofit expert), Paull Young (charity:water), & Petri Darby (Make a Wish), requires tenacity and a mission.
    • 10. Acting on the
      GO is the hardest part of marketing
      From Concept to Go!
      #Red4Joplin
    • 11. Go can be achieved by keeping mission in mind while carrying out the marketing plan for your event.
    • 12. LEARN
      LISTEN
      ID GOALS & OBJECTIVES
      DEVELOP PLAN
      TRACK
      SUCCESS
      DEVELOP CONTENT
    • 13. FIRST-PERSON STORYTELLING
      CONTENT CURATION
      ACTIVE SOCIAL ENGAGEMENT/SHARING CHANNELS
      DESIGN FLEXIBILITY TO SUPPORT CAMPAIGNS
      OPTIMIZING FOR MOBILE PLATFORMS
      MORE MULTIMEDIA
    • 14. Badass Lessons
    • 15. WEBSITE AND CMS SHELF LIFE
      FIVE YEARS LATER…
    • 16. BADASS LESSONS
      Use thesebadass lessonsto refresh your social media marketing campaigns
    • 17. Incorporate Your Story – Every Badass has a history and a mission
      Curate Your Content – Badasses build on their reputations and the information already “out there”
      Engage Actively – Badasses know there is never really any one “in charge” – that everyone adds to a situation
      Be Flexible with Resources – Your website should have multiple “skins” or uses…just like a badass can find multiple uses for gum
      Use More Video – Help others tell your badass story
      Optimize for Mobile – After all Batman has all the cool toys and so does your attendee
      BADASS LESSONS

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