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Adding Power to Member Communities with Social Media

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"Adding Power to Member Communities with Social Media" is a presentation given by Peggy Hoffman and KiKi L'Italien at the ASAE Annual meeting 2009 in Toronto, Canada.

"Adding Power to Member Communities with Social Media" is a presentation given by Peggy Hoffman and KiKi L'Italien at the ASAE Annual meeting 2009 in Toronto, Canada.

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  • 1. Adding Power to Member Communities with Social Media Content Leaders: KiKi L'Italien chapter and student services manager Optical Society of America Peggy Hoffman, president, Mariner Management and Marketing LLC Connecting Great Ideas and Great People www.asaecenter.org
  • 2. In the Next 75 Minutes …
    • Share 5 Easy Steps to a Social Media Plan for your member community
    • Show a social media makeover
    • Share lots of cool examples of what chapters can do
    • Ask questions, take questions, share … share
    • Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media”
    In the Next 75 Minutes …
  • 3. Official Hashtag: #asae09 ll1
  • 4. 5 Easy Steps to a Social Media Plan
    • Determine a goal to reach for … start small, think bigger
    • Chapter Tip: Start by picking a focused project
    • Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate
    1: Be Clear on the WHY
  • 5. 5 Easy Steps to a Social Media Plan
    • Understand your main audience
    • Chapter Tip: Go where they are already
    • Coaching Opportunity: Share with chapters what you know about members
    2: Know the WHO
  • 6. 5 Easy Steps to a Social Media Plan
    • You need enthusiastic members, a good coach
    • Chapter Tip: Form a social media team with champion & talent pool
    • Coaching Opportunity: Be a resource!
    3: Tally Your RESOURCES
  • 7. 5 Easy Steps to a Social Media Plan
    • Take the time to learn the tools, understand the community
    • Chapter Tip: Do your homework: listen, learn, practice, (play!), launch
    • Coaching Opportunity: Share ideas; create space where they can learn
    4: Get in the KNOW
  • 8. 5 Easy Steps to a Social Media Plan
    • With a plan mapped out, give it a go!
    • Chapter Tip: Be sure to ask members what’s working & not
    • Coaching Opportunity: Help each develop content & plan
    5: Jump In
  • 9. Time for the Make-Over!
  • 10. Contact Information KiKi L'Italien, Chapters & Membership Relations Manager The Optical Society (OSA) v: 202.416.1432 e: klital@osa.org twitter: kikilitalien soupykiki.blogspot.com Peggy Hoffman , CAE, president Mariner Management & Marketing v: 301.725.2508 e: phoffman@MarinerManagement.com twitter: peggyhoffman blog.marinermanagement.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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