Adding Power to Member Communities with Social Media Content Leaders: KiKi L'Italien chapter and student services manager Optical Society of America Peggy Hoffman, president, Mariner Management and Marketing LLC Connecting Great Ideas and Great People www.asaecenter.org

In the Next 75 Minutes … Share 5 Easy Steps to a Social Media Plan for your member community Show a social media makeover Share lots of cool examples of what chapters can do Ask questions, take questions, share … share Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media” In the Next 75 Minutes …

Share 5 Easy Steps to a Social Media Plan for your member community

Show a social media makeover

Share lots of cool examples of what chapters can do

Ask questions, take questions, share … share

Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media”

Official Hashtag: #asae09 ll1

5 Easy Steps to a Social Media Plan Determine a goal to reach for … start small, think bigger Chapter Tip: Start by picking a focused project Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate 1: Be Clear on the WHY

Determine a goal to reach for … start small, think bigger

Chapter Tip: Start by picking a focused project

Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate

5 Easy Steps to a Social Media Plan Understand your main audience Chapter Tip: Go where they are already Coaching Opportunity: Share with chapters what you know about members 2: Know the WHO

Understand your main audience

Chapter Tip: Go where they are already

Coaching Opportunity: Share with chapters what you know about members

5 Easy Steps to a Social Media Plan You need enthusiastic members, a good coach Chapter Tip: Form a social media team with champion & talent pool Coaching Opportunity: Be a resource! 3: Tally Your RESOURCES

You need enthusiastic members, a good coach

Chapter Tip: Form a social media team with champion & talent pool

Coaching Opportunity: Be a resource!

5 Easy Steps to a Social Media Plan Take the time to learn the tools, understand the community Chapter Tip: Do your homework: listen, learn, practice, (play!), launch Coaching Opportunity: Share ideas; create space where they can learn 4: Get in the KNOW

Take the time to learn the tools, understand the community

Chapter Tip: Do your homework: listen, learn, practice, (play!), launch

Coaching Opportunity: Share ideas; create space where they can learn

5 Easy Steps to a Social Media Plan With a plan mapped out, give it a go! Chapter Tip: Be sure to ask members what’s working & not Coaching Opportunity: Help each develop content & plan 5: Jump In

With a plan mapped out, give it a go!

Chapter Tip: Be sure to ask members what’s working & not

Coaching Opportunity: Help each develop content & plan

Time for the Make-Over!

Contact Information KiKi L'Italien, Chapters & Membership Relations Manager The Optical Society (OSA) v: 202.416.1432 e: klital@osa.org twitter: kikilitalien soupykiki.blogspot.com Peggy Hoffman , CAE, president Mariner Management & Marketing v: 301.725.2508 e: phoffman@MarinerManagement.com twitter: peggyhoffman blog.marinermanagement.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA