Adding Power to Member Communities with Social Media

Adding Power to Member Communities with Social Media Content Leaders: KiKi L'Italien chapter and student services manager Optical Society of America Peggy Hoffman, president, Mariner Management and Marketing LLC Connecting Great Ideas and Great People www.asaecenter.org

In the Next 75 Minutes …
Share 5 Easy Steps to a Social Media Plan for your member community
Show a social media makeover
Share lots of cool examples of what chapters can do
Ask questions, take questions, share … share
Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media”
In the Next 75 Minutes …

Official Hashtag: #asae09 ll1

5 Easy Steps to a Social Media Plan
Determine a goal to reach for … start small, think bigger
Chapter Tip: Start by picking a focused project
Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate
1: Be Clear on the WHY

Understand your main audience
Chapter Tip: Go where they are already
Coaching Opportunity: Share with chapters what you know about members
2: Know the WHO

You need enthusiastic members, a good coach
Chapter Tip: Form a social media team with champion & talent pool
Coaching Opportunity: Be a resource!
3: Tally Your RESOURCES

Take the time to learn the tools, understand the community
Chapter Tip: Do your homework: listen, learn, practice, (play!), launch
Coaching Opportunity: Share ideas; create space where they can learn
4: Get in the KNOW

With a plan mapped out, give it a go!
Chapter Tip: Be sure to ask members what’s working & not
Coaching Opportunity: Help each develop content & plan
5: Jump In

Time for the Make-Over!

Contact Information KiKi L'Italien, Chapters & Membership Relations Manager The Optical Society (OSA) v: 202.416.1432 e: klital@osa.org twitter: kikilitalien soupykiki.blogspot.com Peggy Hoffman , CAE, president Mariner Management & Marketing v: 301.725.2508 e: phoffman@MarinerManagement.com twitter: peggyhoffman blog.marinermanagement.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

Adding Power to Member Communities with Social Media

by KiKi L'Italien on Aug 12, 2009

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Adding Power to Member Communities with Social Media — Webinar Transcript

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