Who are we?
What is our vision?
What are our capabilities?
Where do we want to be?
Challenge & Objective
What is our challenge?
Lack of online presence and activity
Lack of awareness as a Fortune 500 company
What is our Objective?
Engaging communication between our brand and
Increase brand’s online activity
Goal of The Campaign
What is our goal?
Increase brand awareness
Creating relationship with the target market through
to Online Strategy
•Effective Consumer Targeting
•Choosing the right keyword
•Create and Promote Ads
•Plan evaluation of the Ads placed by
the Google AdWords
• Search Engine Optimization
• Creating presence in an
• Creating Key-Words
• Search Engine Marketing
Key Drivers to the
•Increasing awareness through the use
•Inform the target
•Getting the news out
•Communicating with the market
•Increasing brand awareness
•Engaging interaction with consumers
•Inform the audience
•Free way to communicate with the
•Generating buzz through interesting
videos consumers want to see
•Entertain the audience
The Use of Blogging
Personal Relationship with the Market
Importance of Word-of-Mouth
Creating an online presence for the brand by having
corporate identity on the web
Staying connected to the market and the trend
Increase traffic to the blog by utilizing SEO
•Google’s Display Network
•Analyze the performance of the ads made through
•Get the full insights into website traffic and
effectiveness of online marketing
•Utilize Twitter Analysis
This campaign will be an on-going project
It should be started as soon as possible
Increase social media usage as a brand for at least
Track and evaluate the success of the social media usage
Change tactics depending on the analysis
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