From Blogs To Real Time Web

Von Blogs zu Real-Time-Web Social Media Reihe Mag. Meral Akin-Hecke Digitalks www.digitalks.at

Social Media ändert die Art & Weise, wie wir
kommunizieren
interagieren
partizipieren
vernetzen
Theme

Agenda
Ist social media ein Hype?
Social media revolution, Socialnomics

Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi

Ist Social Media ein Hype?

Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/

Watch the video „ Social Media Revolution “ at http://socialnomics.net/video

Extending Your Voice To The World: Blogging

Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants. Theme Slideshow by Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world

Agenda
Extending your voice to the world, J. Owyang
Blogs in Plain English, Common Craft Show
How are blogs used
Benefits of blogs
Social Media Ladder
Learnings from US500 Companies

Extending your voice to the world http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world

Watch common craft show: http://www.commoncraft.com/blogs

What is a blog?
Reverse-chronological order
Easy to update
Personality
A journal of activity
A series of thoughts
Comments
Archived

How are blogs used?
Personal Blogs
Professional Bloggers
Business Blogs

Personal Blog http://digiom.wordpress.com

Professional Blog http://www.misik.at

Corporate Blog: checkfelix.com http://www.checkfelix.com/blog

Corporate Blog: Ja Natürlich! http://makingofjanatuerlich.at/

Corporate Blog: Kulinarisch Reisen http://blog.austria.info/

How businesses use blogs?
Launch New Products
PR
Demonstrate Expertise
Disseminate Information
Answer Common Questions
Transparency
Form relationships

Other benefits of blogs
More content for your site
SEO optimized
Great source of links
Indexed quickly by Google
Google will revisit your site more frequently
Social Media hub

The magic of RSS
A blog, unlike a website can announce itself
RSS to email
Feed Readers
Google reader

Subscribe to Blogs Feedreader netvibes.com

Blog Search Blogsuchmaschine twingly.com

Social Media Usage Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html

Learnings from US500 Companies Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf
75% sind mit Social Media vertraut
62% der C-Levels kennen sich mit Twitter aus
52% haben Twitter oder Social Networking genutzt um ihr Business zu promoten
25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren
45% betrieben 2009 ein Firmen-Blog
91% nutzen zumindest 1 Social-Media-Tool

Engaging Everybody: Social Networking

Theme Universal McCann’s research reveals that social networks are becoming the dominant platform for content creation and content sharing… Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

Agenda
Social Networks
Power to people Survey Wave4, Universal McCann
The Journey of a Tweet
Real Time Web
Social Media Survey 2009, GfK Austria

Engage Brand Ambassadors Quelle http://www. facebook.com/oe3

Call to action Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts

Don’t only inform involve Quelle http://www.facebook.com/pages/IKEA/52292728640

No need to build a fancy facebook application Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/ IKEA MALMÖ PROMOTION

The Journey of a Tweet http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png

Universal McCann Wave4 Survey Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

Real-Time-Search Twitter Quelle http://search.twitter.com

Real-Time-Search Facebook Quelle http://www.facebook.com

Real-Time-Search Google Quelle http://google.com

Mashup: Deutschland Schneekarte Quelle http://morbz.de/TwittSnow

Location Based Services: Gowalla Quelle http://gowalla.com

Location Based Services: Foursquare Quelle http://foursquare.com

„ Social Networks 2009“ GfK Austria Quelle http://www.ikp.at
Die Österreicherinnen und Österreicher sind online stark vernetzt.
69% nutzen derzeit zumindest ein Social Network.
50% sind sogar mehrmals im Monat auf einer dieser Plattformen.
14-19 Jährige sind 100% auf Social Networks
Auch 58% der 50-59 Jährigen sind auf Facebook, Youtube und Xing unterwegs.
Austria Österreich 2.0 Facebook Fanpage Logo

Danke! Meral Akin-Hecke www.digitalks.at - info@digitalks

From Blogs To Real Time Web

by Meral Akin-Hecke on Jan 18, 2010

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