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E-day 2011 Markenführung mit kleinem Budget Michael Vesely
 

E-day 2011 Markenführung mit kleinem Budget Michael Vesely

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Michael Vesely, Reisinger's

Michael Vesely, Reisinger's
beim eday2011
zum Thema
"Markenführung mit kleinem Budget"
http://www.digitalks.at/eday

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    E-day 2011 Markenführung mit kleinem Budget Michael Vesely E-day 2011 Markenführung mit kleinem Budget Michael Vesely Presentation Transcript

    • Marketing and innovation make money. Everything else is a cost.Peter F. Drucker
    • Achtung!Mundpropagandakann sich positivauf Ihr Geschäft auswirken.
    • Wo entsteht Mundpropaganda?• Facebook („gefällt mir“, „teilen“)• twitter (retweets, Erwähnungen)• Bewertungsplattformen (herold.at, qype, yelp, etc.)• Location based Services (foursquare, gowalla, Facebook Places, Google Places, qype, yelp, etc.)
    • Jörg Liemandt | Michael Vesely | ®
    • Beispiele• http://www.facebook.com/reisingers• http://twitter.com/reisingers• http://www.herold.at/gelbe-seiten/wien/Bb9r7/reisingers-cafe-am-salzgries/• http://www.qype.com/place/494707-reisingers-cafe-am-salzgries-Wien• http://foursquare.com/venue/337727• http://gowalla.com/spots/213303• http://maps.google.com/maps/place?cid=17374953169507020841• http://www.tripadvisor.de/Restaurant_Review-g190410-d1310463-Reviews- Reisinger_s_cafe_am_salzgries-Austria.html
    • Vielen Dank!m.vesely@cafe-reisinger.at