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Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
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Creating an online presence using Social Media and WordPress

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So you run a small organisation and want to get noticed on the web - but you have the world's smallest budget. Using a combination of Facebook, Twitter and the hosted version of WordPress with an add …

So you run a small organisation and want to get noticed on the web - but you have the world's smallest budget. Using a combination of Facebook, Twitter and the hosted version of WordPress with an add on or two and a domain name you can have a full featured web presence. The even better news? It requires zero technical capability.

Published in: Technology, Business
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Transcript

  • 1. Creating an Online Presence Jackie Pollock Thursday 23rd January
  • 2. Agenda • • • • • • • • • 10:15 10:45 11:45 12:00 13:00 13:30 14:30 14:45 15:30 Overview What do you need to consider? Break Creating Your Website Lunch Social Media: Facebook & Twitter Break Creating Your Website Continued Next Steps and Close
  • 3. Overview • By the end of today – Discussed what’s needed in getting a website up and running – Created a website using WordPress – Looked at Social Media and how it fits in with your website
  • 4. What do you currently have?
  • 5. Mencap Site Pros Cons • • • • • • • • Central Location Search Facility Contact Details Free Limited Information Can’t self update Nothing Dynamic Not Personal
  • 6. A place to call your own • Shared Space (completely free) – Use Social Media – Online hosted services • Own Space (incremental cost) – Holding Page – Online hosted with premium extras – Self hosted site – Custom built website
  • 7. Social Media
  • 8. Facebook • • • • • • Public pages Private groups Frequent updates Analytics Develop conversations Vanity URL
  • 9. Twitter • • • • Connect with new people - network Quick updates Trending topics Integrate with other sites
  • 10. Own Space
  • 11. Domain Names • Your unique address online – www.carrickjuniorgateway.org.uk • Custom email addresses – Jackie@carrickjuniorgateway.org.uk – Info@carrickjuniorgateway.org.uk • Transferable across self service options • Free holding page
  • 12. Holding Page • Provided by domain provider • Website builder • Templates available
  • 13. Self Hosted • • • • • Domain + Hosting Space Self managed via control panel Off the shelf products available Some IT knowledge required Charity hosting available for free
  • 14. Custom Built Website • • • • • Get exactly what you want Custom design Hard to update External knowledge Can be pricey
  • 15. Online Hosted • • • • • Always latest version of software Low maintenance overheads Basic package free Easily customised Community support
  • 16. WordPress • • • • • Easy to update Custom themes Plugins Hosted for easy maintenance Self hosting for more power
  • 17. Ready to get started? Let’s get some tea first
  • 18. First Considerations • What is it going to say? • What is it going to look like? • Who is going to update it? • How often will it be updated?
  • 19. Your First WordPress Site • • • • Sign up to WordPress Static Pages Blog Entries Basic Configuration – Theme – Menu Options – Landing Page
  • 20. Lunchtime 1:00pm – 1:30pm
  • 21. Social Media Slides from Mencap Topics to Cover - Social Media - Mencap Branding Guidelines
  • 22. Back to WordPress • Sidebar content – Add Twitter to site • Users and Roles – Authors and Reviewers • Adding Media – Flickr – YouTube • Visitor Numbers
  • 23. Next Steps • Setting up Domain Name • Linking Domain to WordPress • Create Facebook Page – Vanity URLs – Facebook applications If you outgrow hosted WordPress - Migrate to self hosted solution - Remember charity hosts

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