1. By Kiera Garrison & Paige Hetherington
AUDIENCE RESEARCH

2. TRAILER #1 - INSIDIOUS
• http://www.youtube.com/watch?v=tVkVzbxI8vw

3. QUESTIONS #1
• What is the most effective part of this trailer?
• How does the ticking of the timer at the beginning make you
feel?
• After watching this trailer, do you want to watch the film? If so
why? If not why?
• On a scale of 1 to 10, 10 being the scariest, how scary would
you say this film is? And why?

4. TRAILER #2 - SINISTER
• http://www.youtube.com/watch?v=pgYxydrVlDk

5. QUESTIONS #2
• What is the most effective part of this trailer?
• After watching this trailer, do you want to watch the film? If so
why? If not why?
• On a scale of 1 to 10, 10 being the scariest, how scary would
you say this film is? And why?

6. POSTER
VS

7. QUESTIONS
• What interests you about the image on the first poster? And
why?
• What is your opinion of the colour scheme in the second poster?
• Which poster do you prefer and why?