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workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
workshop finding funding at Maastricht Entrepreneurship Week
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workshop finding funding at Maastricht Entrepreneurship Week

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Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Maastricht Entrepreneurship Week on May 15, 2013.

Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Maastricht Entrepreneurship Week on May 15, 2013.

Published in: Business, Economy & Finance
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Transcript

  • 1. Finding FundingMaastricht, May 15, 2013
  • 2. introductionfunding optionsinvestors’ criteriaapproaching investorsQ&A
  • 3. introduction
  • 4. chemical engineering /mckinsey / mba / sanoma!nance & strategy / productdevelopment / recruitingfamily-man / music-maker /vintage-lover / internet-geek
  • 5. Sanoma Corporation: European media & learninggroup, based in Helsinki; presence in NL:• Sanoma Media: #1 magazine publisher (a.o.Libelle, Donald Duck, VTWonen, Autoweek), #1online publisher (a.o. NU.nl, Kieskeurig.nl,Startpagina.nl, Viva.nl)• SBS: #2 commercial broadcaster (SBS6, Net5,Veronica TV), #1 TV-guide publisher (VeronicaMagazine)• Malmberg: #1 educational publisher
  • 6. SanomaVentures•Venturing arm of Sanoma Corporation, startedin 2012•Strategic investor in early-stage internet start-ups•O"ering: capital, media, network, expertise andmentoring•Focus: online consumer media, marketingservices, video, mobile, e-commerce, e-learning
  • 7. Nominatedbest web appFinalist andwinner of EUR 100,000
  • 8. Nominatedbest mobile appSelected as ‘bestdiscount app’ byiPhoneclub
  • 9. 18
  • 10. poll
  • 11. funding options
  • 12. (source: fundersandfounders.com)
  • 13. capitalneed(EURx1000)>20.00020.00010.0005.0002.5001.0005002501005025preparation start-up inital growth fast growth consolidation maturityhigh risk low riskinformal investorssupplier creditbank loanscrowdfundingstock exchangeprivate equitystartdevelopment phasefriends & familystrategic (corporate) investorsventure capital(source:ABNAMRO)
  • 14. • family & friends: quickstart, trust• crowdfunding: creative projects, pre-sales, creatingambassadors• supplier credit: quickwin, co-creation with partner• informal investors: cash, network, involvement• strategic investor: cash, customers, expertise, network(and potential exit)• venture capital: cash, industry network• bank loan: cash (at lower cost), government guarantees
  • 15. investors’ criteria
  • 16. people
  • 17. ambitiondedicationexecution mentalitycomplementarity / diversitytrack-record
  • 18. product
  • 19. uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma
  • 20. plan
  • 21. international marketcustomer acquisitiontechnical roadmapresource planningcash management
  • 22. investment
  • 23. cultural match & personal trust(staged) funding matching cash#owfair share based on realistic valuationvalue-add investorshareholder terms
  • 24. approaching investors
  • 25. connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 30 min. skypemeet: at lunch, at event, appointmentpitch: investor deck, product demo
  • 26. the hook - grab attentionwhy? - state your missionhighlights of the conceptwhat makes you di!erent?back-up with data pointskeep it short & practiceelevator pitch
  • 27. mission: primary goal of the companyproposition: target audience, problem solved & usp’scurrent results: kpi data & customer feedbackbusiness model: core activities & revenue modelorganization: team & partnersgrowth plan: market opportunity & marketing"nancials: cash #ow projection & funding needpitchdeck
  • 28. graphic designsexplanimation videolive demopremium invite/voucherproduct demo
  • 29. Q&A
  • 30. more info:www.sanomaventures.com@sanomaventures | @kienhuis

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