workshop finding funding at Maastricht Entrepreneurship Week

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Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Maastricht Entrepreneurship Week on May 15, 2013.

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workshop finding funding at Maastricht Entrepreneurship Week

  1. 1. Finding FundingMaastricht, May 15, 2013
  2. 2. introductionfunding optionsinvestors’ criteriaapproaching investorsQ&A
  3. 3. introduction
  4. 4. chemical engineering /mckinsey / mba / sanoma!nance & strategy / productdevelopment / recruitingfamily-man / music-maker /vintage-lover / internet-geek
  5. 5. Sanoma Corporation: European media & learninggroup, based in Helsinki; presence in NL:• Sanoma Media: #1 magazine publisher (a.o.Libelle, Donald Duck, VTWonen, Autoweek), #1online publisher (a.o. NU.nl, Kieskeurig.nl,Startpagina.nl, Viva.nl)• SBS: #2 commercial broadcaster (SBS6, Net5,Veronica TV), #1 TV-guide publisher (VeronicaMagazine)• Malmberg: #1 educational publisher
  6. 6. SanomaVentures•Venturing arm of Sanoma Corporation, startedin 2012•Strategic investor in early-stage internet start-ups•O"ering: capital, media, network, expertise andmentoring•Focus: online consumer media, marketingservices, video, mobile, e-commerce, e-learning
  7. 7. Nominatedbest web appFinalist andwinner of EUR 100,000
  8. 8. Nominatedbest mobile appSelected as ‘bestdiscount app’ byiPhoneclub
  9. 9. 18
  10. 10. poll
  11. 11. funding options
  12. 12. (source: fundersandfounders.com)
  13. 13. capitalneed(EURx1000)>20.00020.00010.0005.0002.5001.0005002501005025preparation start-up inital growth fast growth consolidation maturityhigh risk low riskinformal investorssupplier creditbank loanscrowdfundingstock exchangeprivate equitystartdevelopment phasefriends & familystrategic (corporate) investorsventure capital(source:ABNAMRO)
  14. 14. • family & friends: quickstart, trust• crowdfunding: creative projects, pre-sales, creatingambassadors• supplier credit: quickwin, co-creation with partner• informal investors: cash, network, involvement• strategic investor: cash, customers, expertise, network(and potential exit)• venture capital: cash, industry network• bank loan: cash (at lower cost), government guarantees
  15. 15. investors’ criteria
  16. 16. people
  17. 17. ambitiondedicationexecution mentalitycomplementarity / diversitytrack-record
  18. 18. product
  19. 19. uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma
  20. 20. plan
  21. 21. international marketcustomer acquisitiontechnical roadmapresource planningcash management
  22. 22. investment
  23. 23. cultural match & personal trust(staged) funding matching cash#owfair share based on realistic valuationvalue-add investorshareholder terms
  24. 24. approaching investors
  25. 25. connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 30 min. skypemeet: at lunch, at event, appointmentpitch: investor deck, product demo
  26. 26. the hook - grab attentionwhy? - state your missionhighlights of the conceptwhat makes you di!erent?back-up with data pointskeep it short & practiceelevator pitch
  27. 27. mission: primary goal of the companyproposition: target audience, problem solved & usp’scurrent results: kpi data & customer feedbackbusiness model: core activities & revenue modelorganization: team & partnersgrowth plan: market opportunity & marketing"nancials: cash #ow projection & funding needpitchdeck
  28. 28. graphic designsexplanimation videolive demopremium invite/voucherproduct demo
  29. 29. Q&A
  30. 30. more info:www.sanomaventures.com@sanomaventures | @kienhuis

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