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Trends in digital media - h kienhuis (Sanoma)
 

Trends in digital media - h kienhuis (Sanoma)

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Presentation by Herman Kienhuis (BusDev @ Sanoma) to ABNAMRO communications about key trends in digital media technology (January 30, 2012)

Presentation by Herman Kienhuis (BusDev @ Sanoma) to ABNAMRO communications about key trends in digital media technology (January 30, 2012)

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    Trends in digital media - h kienhuis (Sanoma) Trends in digital media - h kienhuis (Sanoma) Presentation Transcript

    • 4 trends in digital media ABNAMRO, Amsterdam, January 30, 2012Herman Kienhuis (@kienhuis), BusDev Sanoma Media
    • OPEN REALTIME PERSONAL MOBILEThe industry in 4 trends1.  OPEN WEB:" van RSS en widgets tot APIs en OpenGraph2.  REAL-TIME WEB:" van updates en streams naar sensors en RTB3.  PERSONAL (AND SOCIAL) WEB:" van control en identiteit naar relaties en opinies4.  MOBILE WEB (AND BEYOND):" van mobiel en apps naar NFC en tablets
    • 1. OPEN WEB
    • OPEN REALTIME PERSONAL MOBILE OPENING-OUT• distribueren van je content/service naar andere sites/platformen (door middel van RSS, XML, widgets, apps, plugins, etc.)" • In plaats van mensen naar jouw website te krijgen, breng je jouw applicatie naar waar de mensen zijn
    • OPEN REALTIME PERSONAL MOBILEOPENING-OUT: NU.NL
    • OPEN REALTIME PERSONAL MOBILEOPENING-OUT: WIDGETS
    • OPEN REALTIME PERSONAL MOBILEOPENING-OUT: FB APPS
    • OPEN REALTIME PERSONAL MOBILE OPENING-IN• Openstellen van je site/database voor ontwikkelaars (door middel van een API) om te gebruiken binnen hun eigen applicaties/mash-ups• In plaats van jouw content/service naar gebruikers te pushen maak je het beschikbaar voor derden (ontwikkelaars, consumenten) om te gebruiken, uit te pluizen, remixen en/of te verspreiden
    • OPEN REALTIME PERSONAL MOBILEOPENING-IN: GUARDIAN
    • OPEN REALTIME PERSONAL MOBILEOPENING-IN: GOEIEVRAAG
    • OPEN REALTIME PERSONAL MOBILE OPENING-IN:"FB CONNECT & FB OPEN GRAPH capturing the" knowledge of:" who knows who, who likes what, who <any verb> <any noun>
    • OPEN REALTIME PERSONAL MOBILEOPENING-IN: TRANSACTION DATA
    • OPEN REALTIME PERSONAL MOBILEOPENING-IN: OPEN(GOV)DATA
    • 2. REAL-TIME WEB
    • OPEN REALTIME PERSONAL MOBILEThe real-time web...• is real-time (duh), • is public and redistributable,• creates new content formats and forms of communication• carries an implicit model of federation (i.e. data is passed on by ISP’s without charges),
    • OPEN REALTIME PERSONAL MOBILEstatus updates
    • OPEN REALTIME PERSONAL MOBILElive streaming
    • OPEN REALTIME PERSONAL MOBILElife-casting
    • OPEN REALTIME PERSONAL MOBILEreal-time search
    • OPEN REALTIME PERSONAL MOBILEreal-time news
    • OPEN REALTIME PERSONAL MOBILE live stats
    • OPEN REALTIME PERSONAL MOBILElive monitoring http://casperflights.com/unified/?location=eham
    • OPEN REALTIME PERSONAL MOBILE real-time sensors• @Red_Ferries:  Alert  for  when  ferry  has  le7  or  arrived  the  dock  • @tempcon=ki:  Temperature  or  humidity  at  a  certain  site  • @pimpy3wash:  LeBng  you  know  when  your  laundry  is  done      • @pothos:  LeBng  you  know  when  your  plant  needs  watering    • @tweetawaD:  LeBng  you  how  much  energy  you  are  using  • @towerbridge:  Knowing  when  the  bridge  is  up  or  down  • @riverthames:  Keep  track  of  high  and  low  =de    • @GusAndPenny:  Keep  track  of  your  cats  • @albionsoven:  LeBng  you  know  when  the  bread  is  baked    • @andy_house:  Monitor  your  own  house  (the  electricity  meter,  a   bathroom  window,  some  outside  lights,  even  a  mousetrap)  
    • OPEN REALTIME PERSONAL MOBILEreal-time bidding
    • 3. PERSONAL"(& SOCIAL) WEB
    • OPEN REALTIME PERSONAL MOBILE personalConsumer in control...• Of content• Of interfaceOf publishing• Of your own identity• Of relationships• Of you and others reputation
    • OPEN REALTIME PERSONAL MOBILE personalizationBased on...•  Useroriginated creation, selection and filtering•  User submitted profile data, preferences•  Social graph (his friends, contacts)•  Online behavior (searches, clicks, transactions)•  Offline behavior (e.g. location)
    • OPEN REALTIME PERSONAL MOBILEpersonal portal
    • OPEN REALTIME PERSONAL MOBILEpersonal search results
    • OPEN REALTIME PERSONAL MOBILEpersonal mailings
    • OPEN REALTIME PERSONAL MOBILEpersonal news
    • OPEN REALTIME PERSONAL MOBILEpersonal identity & relations
    • OPEN REALTIME PERSONAL MOBILEpersonal branding
    • OPEN REALTIME PERSONAL MOBILEpersonal reviews
    • OPEN REALTIME PERSONAL MOBILEpersonal ideas
    • OPEN REALTIME PERSONAL MOBILEpersonal recommendations
    • OPEN REALTIME PERSONAL MOBILEpersonal ads
    • OPEN REALTIME PERSONAL MOBILEpersonal RFP
    • OPEN REALTIME PERSONAL MOBILE Personal TrustNielsen global survey, Q1 2011, % Trust completely or trust somewhat
    • 4. MOBILE WEB" (& BEYOND)
    • OPEN REALTIME PERSONAL MOBILEbelofte komt uit! source: Morgan Stanley
    • OPEN REALTIME PERSONAL MOBILENL smartphone adoption growing to 50% in 2012 % Smartphone adoption by market NL NL data: telecompaper
    • OPEN REALTIME PERSONAL MOBILEApps drive it Android iPhone m.nu.nl Source: Sanoma Media
    • OPEN REALTIME PERSONAL MOBILE Why Apps?• Developers community: 500k apps (150k for iPad)• Easy discovery and installation: App Store• One click payment: iTunes• Customizable: Personal, Social• Esthetic Experience: Apple UI • Speed and accessibility• Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera
    • OPEN REALTIME PERSONAL MOBILEwhat mobile devices can Sensor of physical world: • imagescanning/recognition: Kieskeurig, Layar, Goggles • locationtracking:" Nike+, Foursquare, TomTom • audio/voice recognition:" Shazam, Siri • movement/acceleration:" SleepCycle, Stappenteller
    • OPEN REALTIME PERSONAL MOBILEHardware becoming software
    • OPEN REALTIME PERSONAL MOBILEHardware becoming software
    • OPEN REALTIME PERSONAL MOBILEMobile advertising growing upMobile messaging Mobile search Mobile display ads Mobile videoTime targeting Device targeting Content targeting Location targetingClick to call Click to App Store Request form Coupon Click to buy
    • OPEN REALTIME PERSONAL MOBILEM-commerce?
    • OPEN REALTIME MOBILE PERSONAL M-commerce?
    • OPEN REALTIME PERSONAL MOBILEbeyond the phone
    • OPEN REALTIME PERSONAL MOBILE A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes
    • OPEN REALTIME PERSONAL MOBILEiPad sales faster than iPhone 15 mln iPads sold in first 3 quarters (vs. 4 mln iPhones in first 3 quarters)
    • OPEN REALTIME PERSONAL MOBILEStrong uptake of iPad sales (>700.000) and usage in NL Source: Sanoma Media
    • OPEN REALTIME PERSONAL MOBILE Changing media consumption phone computer tablet 38% 53% 9% overall overall overall views views views In the morning, relative People reading on computers iPad readers read more newsreadership across all three consumer their greatest share of on the device at night thanplatforms ramps up quickly online news that way during the day during other times of day Computer Smartphone iPad Source: NU.nl (based on sample data)
    • OPEN REALTIME PERSONAL MOBILE intense household usage of iPad How much time do you spend At home, what is your primaryHow often do you use the iPad? computer that you use most on the iPad (on a day of usage)? often now? Source: Sanoma iPad user survey 2011
    • Hoe komt het samen? • OPEN maakt REAL-TIME mogelijk • MOBILE verlaagt de drempel voor REAL- TIME • MOBILE maakt PERSONAL makkelijker • OPEN geeft meer PERSONAL mogelijkheden
    • hype or happening?
    • What do we do?1.  LISTEN:" from feedback buttons and webcare to focus groups and business dialogues2.  FOLLOW THE CONSUMER:" from hyves to facebook and from web to apps3.  THINK PLATFORM :" Build on platforms and open-up for others 4.  ENGAGE:" from like & win and photo contests to testpanel and App Challenge 5.  EXPERIMENT:" from webapps and browser plugins to Q&A widgets and Instagram channels
    • Thank you for your attention" " Q&A? @kienhuis /hermankienhuis /kienhuis