SanomaVentures mediaparade (kienhuis)

SanomaVentures Amsterdam, April, 2012 Herman Kienhuis (@kienhuis)

Why invest in start-ups?

access to unrestricted innovation byentrepreneurial talent

create multiple options forfuture portfolio expansion and revenue growth

low (spreaded) risk - highpotential value creation, partly using media as investment currency

right time: growing entrepreneurialand incubator activity and ﬁnancing demand

SanomaVentures

What investments to make?

Dutch-based startups in post launch growth phase Key criteria: High quality, complementary team Revenue and proﬁt potential Sustainable competitive advantage International scalability/transferability Strategic ﬁt with Sanoma

Strategic scope: Online consumer services E-commerce Mobile & Tablet Online video & Connected TV Advertising & Marketing servicesE-learning & Personal development

SanomaVentures offers: Working capital Media exposure Online expertise Business networkStrategic & ﬁnancial guidance (deal size: €100k-500k)

How to invest in start-ups?

Dedicated NL team: Investment director,associate, ﬁnance, legal & business mentors per venture

International initiative with local approach, starting withAmsterdam and Helsinki‘branch’ coordinated via Chief Digital Ofﬁcer

fast local process: scouting screening orientation assessment negotiation decisionmaking contracts duediligence closing monitoring guiding media sales

more info:www.sanomaventures.com @kienhuis /hermankienhuis /kienhuis

SanomaVentures mediaparade (kienhuis)

by Herman Kienhuis on May 02, 2012

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