SanomaVentures  Amsterdam, April, 2012  Herman Kienhuis (@kienhuis)
Why invest in start-ups?
access to unrestricted    innovation byentrepreneurial talent
create multiple options forfuture portfolio expansion   and revenue growth
low (spreaded) risk - highpotential value creation,  partly using media as  investment currency
right time: growing entrepreneurialand incubator activity and    financing demand
SanomaVentures
What investments to make?
Dutch-based startups in post launch growth phase                  Key criteria:       High quality, complementary team    ...
Strategic scope:     Online consumer services           E-commerce          Mobile & Tablet   Online video & Connected TV ...
SanomaVentures offers:       Working capital       Media exposure      Online expertise      Business networkStrategic & fi...
How to invest in start-ups?
Dedicated NL team: Investment director,associate, finance, legal           & business mentors per        venture
International initiative  with local approach,      starting withAmsterdam and Helsinki‘branch’ coordinated via   Chief Di...
fast local process:      scouting     screening    orientation    assessment    negotiation  decisionmaking     contracts ...
more info:www.sanomaventures.com        @kienhuis        /hermankienhuis        /kienhuis
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SanomaVentures mediaparade (kienhuis)

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Presentation of SanomaVentures by Herman Kienhuis at Mediaparade, April

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SanomaVentures mediaparade (kienhuis)

  1. 1. SanomaVentures Amsterdam, April, 2012 Herman Kienhuis (@kienhuis)
  2. 2. Why invest in start-ups?
  3. 3. access to unrestricted innovation byentrepreneurial talent
  4. 4. create multiple options forfuture portfolio expansion and revenue growth
  5. 5. low (spreaded) risk - highpotential value creation, partly using media as investment currency
  6. 6. right time: growing entrepreneurialand incubator activity and financing demand
  7. 7. SanomaVentures
  8. 8. What investments to make?
  9. 9. Dutch-based startups in post launch growth phase Key criteria: High quality, complementary team Revenue and profit potential Sustainable competitive advantage International scalability/transferability Strategic fit with Sanoma
  10. 10. Strategic scope: Online consumer services E-commerce Mobile & Tablet Online video & Connected TV Advertising & Marketing servicesE-learning & Personal development
  11. 11. SanomaVentures offers: Working capital Media exposure Online expertise Business networkStrategic & financial guidance (deal size: €100k-500k)
  12. 12. How to invest in start-ups?
  13. 13. Dedicated NL team: Investment director,associate, finance, legal & business mentors per venture
  14. 14. International initiative with local approach, starting withAmsterdam and Helsinki‘branch’ coordinated via Chief Digital Officer
  15. 15. fast local process: scouting screening orientation assessment negotiation decisionmaking contracts duediligence closing monitoring guiding media sales
  16. 16. more info:www.sanomaventures.com @kienhuis /hermankienhuis /kienhuis

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