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Sanoma on tablets ipad event (h.kienhuis)

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Presentation at the First iPad Event @Trouw Amstr

Presentation at the First iPad Event @Trouw Amstr

Published in: Technology, Art & Photos

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  • 1. Sanoma on tablets iPad event, 11 November 2010 Herman Kienhuis, Sanoma Digital
  • 2. 1. new category of comfortable computing devices quickly entering households
  • 3. http://www.flickr.com/photos/schnaars/4544419991/
  • 4. iPad sales [number of devices] 14 Milion 12 10 8 6 4 2 0 3-apr 3-mei 2-jun 2-jul 1-aug 31-aug 30-sep 30-okt 29-nov29-dec Source: Apple, analist reports
  • 5. 94 percent uses the iPad multiple times per day Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 6. More than half uses it more than one hour per day Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 7. Favorite usage moments: In the evening [on couch] but also: At breakfast [2/3], In bed [1/2] On the toilet [1/4] Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 8. The iPad is shared within a household: also used by partner [3/4] and kids [1/2]! Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 9. 2. new opportunities in advertising and paid content
  • 10. What do you use the iPad for? News Browse web Search Email TV/video Photos Games Reading magazines Music Often Shopping Sometimes Reading books Notes / word processing Social networking/blogging Business presentations Drawing / image processing Chat / messenging 0 20 40 60 80 100 Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 11. 20 percent of users install new apps on a daily basis, 70 percent weekly Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  • 12. At what price are you willing to pay? Digital Newspaper 5-10 5-12 sub/mnth 1-4 Digital 2-4 1-3 Magazine 4-7 US 5-10 eBook 7-12 7-13 Germany Finland Source: BCG $0 $5 $ 10 $ 15
  • 13. Advertising building on power of: • print [tangible, inform,inspire] • TV [audiovisual, emotion, social] • online [interaction, targeting] • mobile [portable, always-on]
  • 14. 3. Sanoma: exploring, exploring, learning, learning, sharing
  • 15. Learning by doing
  • 16. Don’t repack the old medium
  • 17. Don’t overestimate current brands
  • 18. Don’t reinvent the wheel The PADD (Personal Access Display Device)
  • 19. Compared to a touch, clicking is boring
  • 20. Design for fingers, not for eyes only
  • 21. Provide multiple entry and exit points
  • 22. Get feedback!
  • 23. Thank you @kienhuis | SanomaDigital.nl