Sanoma & Apps presentation (kienhuis)

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Presentation on Sanoma Media and its app development program and results to a group of journalists visiting Amsterdam as part of 'Amsterdam Innovation Motor' initiative

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Sanoma & Apps presentation (kienhuis)

  1. 1. Planet of the Apps Amsterdam, October 12, 2011Herman Kienhuis (@kienhuis), BusDev Sanoma Media
  2. 2. Contents•Sanoma Media introduction•Mobile & Tablets•Planet of the Apps•Q&A
  3. 3. Sanoma Media: leading multi-media company in the Netherlands
  4. 4. •Mid-sized European media group • Founded and headquartered in Finland • Focused on Media and Education • Present in Finland, Netherlands and Belgium and Russia & Central Eastern Europe•Leading media company in the Netherlands • #1 Dutch magazine publisher (Hoofddorp) • #1 Dutch online publisher (Amsterdam-West) • #2 Dutch Commercial TV broadcaster (Amsterdam-East): SBS6, Net5, Veronica
  5. 5. Sanoma Media NL
  6. 6. #1 Consumer magazine publisher 115,508,778 copies sold in 2010
  7. 7. #1 Online publisher
  8. 8. #2 Commercial broadcaster 10% 3.5% 3.1% 2.5 5 7.5 10 2010 viewing shares
  9. 9. Smartphone & tabletadoption is changing the Dutch media landscape
  10. 10. Mobile: Always On
  11. 11. 1 in 3 people now have a smartphone; in 2012: 1 in 2 % Smartphone adoption by market NL NL data: telecompaper
  12. 12. 0 50,000,000 100,000,000 150,000,000 200,000,000 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 NU.nl mobile pageviews Apr-11 May-11 Jun-11 Jul-11 Aug-11 driven by proliferation of apps Mobile internet usage booming, iPhone m.nu.nl AndroidSource: Sanoma Media
  13. 13. Why Apps?•Developers community: 350k apps (75k for iPad)•Easy discovery and installation: App Store•One click payment: iTunes•Customizable: Personal, Social•Esthetic Experience: Apple UI•Speed and accessibility•Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera
  14. 14. what mobile devices can Sensor of the physical world: • image (e.g. barcode) recognition: ShopSavvy, Google Goggles, Layar • location: Nike+, Foursquare, TomTom • sound/speech: Shazam, Siri • movement: SleepCycle, Pedometer
  15. 15. Mobile advertising is growing up ! &Mobile messaging Mobile search Mobile display ads Mobile videoTime targeting Device targeting Content targeting Location targetingClick to call Click to App Store Request form Coupon Click to buy
  16. 16. http://www.flickr.com/photos/schnaars/4544419991/Tablets: Touching
  17. 17. A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes
  18. 18. iPad selling faster than iPhone 15 mln iPads sold in 3 quarters*50,000,00037,500,00025,000,00012,500,000 Actual sales Analyst projections 0 Apr-10 Jul-10 Oct-10 Dec-10 Apr-11 Jul-11 Sep-11 Dec-11 * vs. 4 mln iPhones in first 3 quarters
  19. 19. Strong uptake of iPad sales (>500.000) and usage in NL NU.nl iPad app downloads & pageviews400,000 30,000,000300,000 20,000,000200,000 10,000,000100,000 0 0 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Downloads Pageviews Source: Sanoma Media
  20. 20. Changing news consumption phone computer tablet 31% 62% 6% overall overall overall views views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day10%8% Computer7%5% Smartphone3% iPad2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
  21. 21. OPEN REALTIME MOBILE PERSONALintense household usage of iPadHow often do you use the How much time do you spend At home, what is your primary iPad? on the iPad (on a day of usage)? computer that you use most often now?Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Source: Sanoma iPad user survey 2011
  22. 22. OPEN REALTIME MOBILE PERSONALintense household usage of iPad Which features on the iPad How many iPads are there in use in do you use? your household currently? 99% Reading news 79% 99% Surfing/browsing the web 99% Searching the web 95% E-mail 87% Photos 17% 86% 85% Watching tv of videos Playing games 81% Reading magazines 80% Online shopping 4% 78% Comparing prices and products 75% Social networks/blogging 74% Reading books Source: Sanoma iPad user survey 2011
  23. 23. Sanoma Media: taking the lead insmartphone & tablet app development
  24. 24. Speed up Createinvestment scale Build-up of Learning internal by doing expertise
  25. 25. Speed up Fund &investment guide Create Share concepts scale new & code skillset >60 apps new $ Measure & Learn Develop Learning & market Build-up of by doing internal expertise
  26. 26. Learning by doing
  27. 27. Sanoma & Apps >60 apps published Accelerated app development program with Budapest80 devcentre started ‘Planet of the Apps’ program60 to speed up learning and development40 first first android iphone app20 app 0 2008 2009 2010 2011
  28. 28. Sanoma & Apps 3 mln downloads so far (in NL)3,000,000 app downloads (cum.)2,250,0001,500,000 750,000 0 May-09 Sep-09 Dec-09 May-10 Aug-10 Dec-10 May-11 Aug-11 Dec-11
  29. 29. €2.39 in-app €2.39 in-app free €0.79 €2.39 free free €0.79 free
  30. 30. The Dutch Digital magazine store
  31. 31. Q&A@kienhuis/hermankienhuis/kienhuis

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