Sanoma & Apps presentation (kienhuis)

Planet of the Apps Amsterdam, October 12, 2011Herman Kienhuis (@kienhuis), BusDev Sanoma Media

Contents•Sanoma Media introduction•Mobile & Tablets•Planet of the Apps•Q&A

Sanoma Media: leading multi-media company in the Netherlands

•Mid-sized European media group • Founded and headquartered in Finland • Focused on Media and Education • Present in Finland, Netherlands and Belgium and Russia & Central Eastern Europe•Leading media company in the Netherlands • #1 Dutch magazine publisher (Hoofddorp) • #1 Dutch online publisher (Amsterdam-West) • #2 Dutch Commercial TV broadcaster (Amsterdam-East): SBS6, Net5, Veronica

Sanoma Media NL

#1 Consumer magazine publisher 115,508,778 copies sold in 2010

#1 Online publisher

#2 Commercial broadcaster 10% 3.5% 3.1% 2.5 5 7.5 10 2010 viewing shares

Smartphone & tabletadoption is changing the Dutch media landscape

Mobile: Always On

1 in 3 people now have a smartphone; in 2012: 1 in 2 % Smartphone adoption by market NL NL data: telecompaper

0 50,000,000 100,000,000 150,000,000 200,000,000 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 NU.nl mobile pageviews Apr-11 May-11 Jun-11 Jul-11 Aug-11 driven by proliferation of apps Mobile internet usage booming, iPhone m.nu.nl AndroidSource: Sanoma Media

Why Apps?•Developers community: 350k apps (75k for iPad)•Easy discovery and installation: App Store•One click payment: iTunes•Customizable: Personal, Social•Esthetic Experience: Apple UI•Speed and accessibility•Native use of device capabilities: GPS, compass, accelerometer, tilt-sensor, microphone, camera

what mobile devices can Sensor of the physical world: • image (e.g. barcode) recognition: ShopSavvy, Google Goggles, Layar • location: Nike+, Foursquare, TomTom • sound/speech: Shazam, Siri • movement: SleepCycle, Pedometer

Mobile advertising is growing up ! &Mobile messaging Mobile search Mobile display ads Mobile videoTime targeting Device targeting Content targeting Location targetingClick to call Click to App Store Request form Coupon Click to buy

http://www.flickr.com/photos/schnaars/4544419991/Tablets: Touching

A new category of comfortable computing devicesEntertainment/ Information/ Entertainment/ Communication/Inspiration Productivity Creation MonitoringXL form Short form Medium form XS formPush Pull Pull PushTV/DVD Software/ Websites Apps/Websites Apps/WidgetsMovies/ Search/Social/ Ebooks/Photos/ Music/VideoGames Video Video CasualGamesHours Hours Quarters Minutes

iPad selling faster than iPhone 15 mln iPads sold in 3 quarters*50,000,00037,500,00025,000,00012,500,000 Actual sales Analyst projections 0 Apr-10 Jul-10 Oct-10 Dec-10 Apr-11 Jul-11 Sep-11 Dec-11 * vs. 4 mln iPhones in ﬁrst 3 quarters

Strong uptake of iPad sales (>500.000) and usage in NL NU.nl iPad app downloads & pageviews400,000 30,000,000300,000 20,000,000200,000 10,000,000100,000 0 0 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Downloads Pageviews Source: Sanoma Media

Changing news consumption phone computer tablet 31% 62% 6% overall overall overall views views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day10%8% Computer7%5% Smartphone3% iPad2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)

OPEN REALTIME MOBILE PERSONALintense household usage of iPadHow often do you use the How much time do you spend At home, what is your primary iPad? on the iPad (on a day of usage)? computer that you use most often now?Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Source: Sanoma iPad user survey 2011

OPEN REALTIME MOBILE PERSONALintense household usage of iPad Which features on the iPad How many iPads are there in use in do you use? your household currently? 99% Reading news 79% 99% Surﬁng/browsing the web 99% Searching the web 95% E-mail 87% Photos 17% 86% 85% Watching tv of videos Playing games 81% Reading magazines 80% Online shopping 4% 78% Comparing prices and products 75% Social networks/blogging 74% Reading books Source: Sanoma iPad user survey 2011

Sanoma Media: taking the lead insmartphone & tablet app development

Speed up Createinvestment scale Build-up of Learning internal by doing expertise

Speed up Fund &investment guide Create Share concepts scale new & code skillset >60 apps new $ Measure & Learn Develop Learning & market Build-up of by doing internal expertise

Learning by doing

Sanoma & Apps >60 apps published Accelerated app development program with Budapest80 devcentre started ‘Planet of the Apps’ program60 to speed up learning and development40 ﬁrst ﬁrst android iphone app20 app 0 2008 2009 2010 2011

Sanoma & Apps 3 mln downloads so far (in NL)3,000,000 app downloads (cum.)2,250,0001,500,000 750,000 0 May-09 Sep-09 Dec-09 May-10 Aug-10 Dec-10 May-11 Aug-11 Dec-11

€2.39 in-app €2.39 in-app free €0.79 €2.39 free free €0.79 free

The Dutch Digital magazine store

Q&A@kienhuis/hermankienhuis/kienhuis

Sanoma & Apps presentation (kienhuis)

by Herman Kienhuis on Oct 12, 2011

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