SanomaVentures
Digital Innovators Summit
Berlin, March 25, 2014
introduction
chemical engineering /
mckinsey / mba / sanoma
finance & strategy / product
development / venture capital
family-man / mus...
* excluding non-recurring items
Market leader in chosen businesses
and markets
One of the leading media and
learning compa...
Get the WorldWe help people to access, understand
and enjoy the world
COMMUNITIES
CONTENT
BRANDS
REACH
MARKETING
INSIGHTS
...
Growth horizons
defend and extend
core businesses
(TV, newspapers,
magazines, online media,
educational books)
PROFIT
buil...
$4 bln
Technological change
Organizational change
The Speed of Change
?
$1 bln
13 employees
$19 bln
55 employees
why invest in start-ups?
access to unrestricted innovation
by entrepreneurial talent
reduce cost and increase speed
of experimentation
create more/different
options for future growth
creating value from existing
assets: media reach, expertise
and network
right time: growing
entrepreneurial activity, 

less capital supply by banks
what we do
•SanomaVentures: venturing arm of Sanoma
Corporation; started in 2012; offices in
Amsterdam & Helsinki
•strategy: strategi...
•smart money
•early stage
•fast process
•network
•trust
SMART MONEY
•customer reach: Sanoma media package (in
addition to cash)
•mentoring: Sanoma business owners act as
sparring...
•have patience
•let go of control
•compete with core
•accept failure
•focus time on stars
L.Druege@vdz.de
L.Druege@vdz.de
STAGE OF INVESTMENT
>EUR
0.25mln
L.Druege@vdz.de
AREAS OF INVESTMENT
L.Druege@vdz.de
some examples
New, outlet and pre-owned brand
apparel in a single basket
Online workout plans and nutrition tracking
Get your personal plan and join millions of users worldwide
Peerby.com: platform for sharing durable goods locally
find products within 30 minutes by asking around in your neighborho...
Comparison site for personal and professional development
!
TV for the
on-demand
generation!
get started
@kienhuis | sanomaventures.com |@sanomaventures
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
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Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)

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Presentation at FIPP Digital Innovators Summit (DIS) by Herman Kienhuis (SanomaVentures) on March 25, 2014 in Berlin.

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Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)

  1. 1. SanomaVentures Digital Innovators Summit Berlin, March 25, 2014
  2. 2. introduction
  3. 3. chemical engineering / mckinsey / mba / sanoma finance & strategy / product development / venture capital family-man / music-maker / 
 vintage-lover / internet-geek
  4. 4. * excluding non-recurring items Market leader in chosen businesses and markets One of the leading media and learning companies in Europe #1 media company in the Netherlands and Finland Among top 2 educational players in all its 5 markets of operation Head office in Helsinki, Finland Focus on consumer media and learning Strategy set From holding to Group structure 2013 financials Net sales EUR 2,219 million EBIT* EUR 155 million Personnel 9,597 (FTE) February 2014 Corporate Presentation2 Finland The Netherlands Belgium Hungary Magazine publishing Online operations Television Learning Newspaper publishing Radio Croatia Ukraine Lithuania Latvia Estonia Russia Sweden Poland * EBIT excludingnon-recurring items. Sanoma is: •#1 media company in The Netherlands and Finland •Top 3 educational publisher in 5 markets •Based in Helsinki, Finland; listed on NASDAQ OMX ! 2013 key figures: •Net sales €2.2 billion •EBIT* €155 million •Personnel 9,597 (FTE) One of the leading media and learning companies in Europe
  5. 5. Get the WorldWe help people to access, understand and enjoy the world COMMUNITIES CONTENT BRANDS REACH MARKETING INSIGHTS PERSONAL INTERACTIVE LEARNING
  6. 6. Growth horizons defend and extend core businesses (TV, newspapers, magazines, online media, educational books) PROFIT build emerging businesses (international online & mobile, multi-channel marketing solutions, learning solutions) REVENUE create viable options for the future (Innovation Lab, SanomaVentures) INNOVATION
  7. 7. $4 bln
  8. 8. Technological change Organizational change The Speed of Change ?
  9. 9. $1 bln 13 employees $19 bln 55 employees
  10. 10. why invest in start-ups?
  11. 11. access to unrestricted innovation by entrepreneurial talent
  12. 12. reduce cost and increase speed of experimentation
  13. 13. create more/different options for future growth
  14. 14. creating value from existing assets: media reach, expertise and network
  15. 15. right time: growing entrepreneurial activity, 
 less capital supply by banks
  16. 16. what we do
  17. 17. •SanomaVentures: venturing arm of Sanoma Corporation; started in 2012; offices in Amsterdam & Helsinki •strategy: strategic, long-term, investor in digital startups; focused on innovation & growth •stage: post-launch, early-stage, €100k-€1m investments •scope: consumer media, e-commerce, education
  18. 18. •smart money •early stage •fast process •network •trust
  19. 19. SMART MONEY •customer reach: Sanoma media package (in addition to cash) •mentoring: Sanoma business owners act as sparring partners •expertise: Sanoma design, development, marketing and sales specialists and industry/ domain experts & knowledge •network: Sanoma corporate customers, suppliers, partners, other ventures
  20. 20. •have patience •let go of control •compete with core •accept failure •focus time on stars
  21. 21. L.Druege@vdz.de
  22. 22. L.Druege@vdz.de STAGE OF INVESTMENT >EUR 0.25mln
  23. 23. L.Druege@vdz.de AREAS OF INVESTMENT
  24. 24. L.Druege@vdz.de
  25. 25. some examples
  26. 26. New, outlet and pre-owned brand apparel in a single basket
  27. 27. Online workout plans and nutrition tracking Get your personal plan and join millions of users worldwide
  28. 28. Peerby.com: platform for sharing durable goods locally find products within 30 minutes by asking around in your neighborhood
  29. 29. Comparison site for personal and professional development
  30. 30. ! TV for the on-demand generation!
  31. 31. get started @kienhuis | sanomaventures.com |@sanomaventures

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