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finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)

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Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Marie Claire Starters Award Masterclass on June 24, 2013.

Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Marie Claire Starters Award Masterclass on June 24, 2013.

Published in: Economy & Finance, Business

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Transcript

  • 1. Finding Fundingherman kienhuis (sanomaventures)MarieClaire Starters AwardMasterClass, June 24, 2013
  • 2. introductionfunding optionsinvestors’ criteriapersonal brandingapproaching investorsQ&A
  • 3. introduction
  • 4. chemical engineering /mckinsey / mba / sanoma!nance & strategy / recruiting /digital product developmentfamily-man / music-maker /vintage-lover / internet-geek
  • 5. Sanoma Corporation: European media & learninggroup, based in Helsinki; presence in NL:• Sanoma Media: #1 magazine publisher (a.o.Libelle, Donald Duck, VTWonen, Autoweek), #1online publisher (a.o. NU.nl, Kieskeurig.nl,Startpagina.nl, Viva.nl)• SBS: #2 commercial broadcaster (SBS6, Net5,Veronica TV), #1 TV-guide publisher (VeronicaMagazine)• Malmberg: #1 educational publisher
  • 6. •Venturing arm of Sanoma Corporation, started in2012•Strategic investor in early-stage internet start-ups•Focus: online consumer media, marketingservices, video, mobile, e-commerce, e-learning•O"ering: capital, media, network, expertise andmentoring•O#ces in Amsterdam and Helsinkiget started
  • 7. Nominatedbest web appFinalist andwinner of EUR 100,000
  • 8. Nominated‘Best mobile app’‘Best discount app’by iPhoneclub
  • 9. 18
  • 10. poll
  • 11. funding options
  • 12. (source: fundersandfounders.com)
  • 13. capitalneed(EURx1000)>20.00020.00010.0005.0002.5001.0005002501005025preparation start-up inital growth fast growth consolidation maturityhigh risk low riskinformal investorssupplier creditbank loanscrowdfundingstock exchangeprivate equitystartdevelopment phasefriends & familystrategic (corporate) investorsventure capital(source:ABNAMRO)
  • 14. • family & friends: quickstart, trust• crowdfunding: creative projects, pre-sales, creatingambassadors• supplier credit: quickwin, co-creation with partner• informal investors: cash, network, involvement• strategic investor: cash, customers, expertise, network(and potential exit)• venture capital: cash, industry network• bank loan: cash (at lower cost), government guarantees
  • 15. investors’ criteria
  • 16. product
  • 17. uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma
  • 18. plan
  • 19. international marketcustomer acquisitiontechnical roadmapresource planningcash management
  • 20. people
  • 21. curiosity & open minddrive & ambitiondedication & focusexecution mentality & track-recordcomplementarity & diversity
  • 22. personal branding
  • 23. get connectedbe rememberedbe crediblebe trustedcreate personal match
  • 24. start-ups = people
  • 25. build on the personal brandsof founders & employees
  • 26. be your start-up’s brand
  • 27. approaching investors
  • 28. connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 30 min. skypemeet: at lunch, at event, appointmentpitch: investor deck, product demo
  • 29. the hook - grab attentionwhy? - state your missionhighlights of the conceptwhat makes you di!erent?back-up with data pointskeep it short & practiceelevator pitch
  • 30. mission: primary goal of the companyproposition: target audience, problem solved & usp’scurrent results: kpi data & customer feedbackbusiness model: core activities & revenue modelorganization: team & partnersgrowth plan: market opportunity & marketing"nancials: cash $ow projection & funding needpitchdeck
  • 31. graphic designsexplanimation videolive demopremium invite/voucherproduct demo
  • 32. “I call my invention ‘The Wheel’, but so far I’vebeen unable to attract any venture capital”
  • 33. Q&A
  • 34. more info:www.sanomaventures.com@sanomaventures | @kienhuis
  • 35. get started