Finding Fundingherman kienhuis (sanomaventures)MarieClaire Starters AwardMasterClass, June 24, 2013
introductionfunding optionsinvestors’ criteriapersonal brandingapproaching investorsQ&A
introduction
chemical engineering /mckinsey / mba / sanoma!nance & strategy / recruiting /digital product developmentfamily-man / music...
Sanoma Corporation: European media & learninggroup, based in Helsinki; presence in NL:• Sanoma Media: #1 magazine publishe...
•Venturing arm of Sanoma Corporation, started in2012•Strategic investor in early-stage internet start-ups•Focus: online co...
Nominatedbest web appFinalist andwinner of EUR 100,000
Nominated‘Best mobile app’‘Best discount app’by iPhoneclub
18
poll
funding options
(source: fundersandfounders.com)
capitalneed(EURx1000)>20.00020.00010.0005.0002.5001.0005002501005025preparation start-up inital growth fast growth consoli...
• family & friends: quickstart, trust• crowdfunding: creative projects, pre-sales, creatingambassadors• supplier credit: q...
investors’ criteria
product
uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma
plan
international marketcustomer acquisitiontechnical roadmapresource planningcash management
people
curiosity & open minddrive & ambitiondedication & focusexecution mentality & track-recordcomplementarity & diversity
personal branding
get connectedbe rememberedbe crediblebe trustedcreate personal match
start-ups = people
build on the personal brandsof founders & employees
be your start-up’s brand
approaching investors
connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 30 min. skypemeet: at lunch, at event, appo...
the hook - grab attentionwhy? - state your missionhighlights of the conceptwhat makes you di!erent?back-up with data point...
mission: primary goal of the companyproposition: target audience, problem solved & usp’scurrent results: kpi data & custom...
graphic designsexplanimation videolive demopremium invite/voucherproduct demo
“I call my invention ‘The Wheel’, but so far I’vebeen unable to attract any venture capital”
Q&A
more info:www.sanomaventures.com@sanomaventures | @kienhuis
get started
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)
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finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)

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Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Marie Claire Starters Award Masterclass on June 24, 2013.

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finding funding by h.kienhuis (Marie Claire Starters Award Masterclass)

  1. 1. Finding Fundingherman kienhuis (sanomaventures)MarieClaire Starters AwardMasterClass, June 24, 2013
  2. 2. introductionfunding optionsinvestors’ criteriapersonal brandingapproaching investorsQ&A
  3. 3. introduction
  4. 4. chemical engineering /mckinsey / mba / sanoma!nance & strategy / recruiting /digital product developmentfamily-man / music-maker /vintage-lover / internet-geek
  5. 5. Sanoma Corporation: European media & learninggroup, based in Helsinki; presence in NL:• Sanoma Media: #1 magazine publisher (a.o.Libelle, Donald Duck, VTWonen, Autoweek), #1online publisher (a.o. NU.nl, Kieskeurig.nl,Startpagina.nl, Viva.nl)• SBS: #2 commercial broadcaster (SBS6, Net5,Veronica TV), #1 TV-guide publisher (VeronicaMagazine)• Malmberg: #1 educational publisher
  6. 6. •Venturing arm of Sanoma Corporation, started in2012•Strategic investor in early-stage internet start-ups•Focus: online consumer media, marketingservices, video, mobile, e-commerce, e-learning•O"ering: capital, media, network, expertise andmentoring•O#ces in Amsterdam and Helsinkiget started
  7. 7. Nominatedbest web appFinalist andwinner of EUR 100,000
  8. 8. Nominated‘Best mobile app’‘Best discount app’by iPhoneclub
  9. 9. 18
  10. 10. poll
  11. 11. funding options
  12. 12. (source: fundersandfounders.com)
  13. 13. capitalneed(EURx1000)>20.00020.00010.0005.0002.5001.0005002501005025preparation start-up inital growth fast growth consolidation maturityhigh risk low riskinformal investorssupplier creditbank loanscrowdfundingstock exchangeprivate equitystartdevelopment phasefriends & familystrategic (corporate) investorsventure capital(source:ABNAMRO)
  14. 14. • family & friends: quickstart, trust• crowdfunding: creative projects, pre-sales, creatingambassadors• supplier credit: quickwin, co-creation with partner• informal investors: cash, network, involvement• strategic investor: cash, customers, expertise, network(and potential exit)• venture capital: cash, industry network• bank loan: cash (at lower cost), government guarantees
  15. 15. investors’ criteria
  16. 16. product
  17. 17. uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma
  18. 18. plan
  19. 19. international marketcustomer acquisitiontechnical roadmapresource planningcash management
  20. 20. people
  21. 21. curiosity & open minddrive & ambitiondedication & focusexecution mentality & track-recordcomplementarity & diversity
  22. 22. personal branding
  23. 23. get connectedbe rememberedbe crediblebe trustedcreate personal match
  24. 24. start-ups = people
  25. 25. build on the personal brandsof founders & employees
  26. 26. be your start-up’s brand
  27. 27. approaching investors
  28. 28. connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 30 min. skypemeet: at lunch, at event, appointmentpitch: investor deck, product demo
  29. 29. the hook - grab attentionwhy? - state your missionhighlights of the conceptwhat makes you di!erent?back-up with data pointskeep it short & practiceelevator pitch
  30. 30. mission: primary goal of the companyproposition: target audience, problem solved & usp’scurrent results: kpi data & customer feedbackbusiness model: core activities & revenue modelorganization: team & partnersgrowth plan: market opportunity & marketing"nancials: cash $ow projection & funding needpitchdeck
  31. 31. graphic designsexplanimation videolive demopremium invite/voucherproduct demo
  32. 32. “I call my invention ‘The Wheel’, but so far I’vebeen unable to attract any venture capital”
  33. 33. Q&A
  34. 34. more info:www.sanomaventures.com@sanomaventures | @kienhuis
  35. 35. get started

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