Finding Funding (Herman Kienhuis, SanomaVentures)

2,060 views

Published on

Short presentation on funding options and investor criteria by Herman Kienhuis, investment director of SanomaVentures, at Bol.com partner event 2013

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,060
On SlideShare
0
From Embeds
0
Number of Embeds
1,173
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Finding Funding (Herman Kienhuis, SanomaVentures)

  1. 1. finding funding utrecht, january 22, 2013 herman kienhuis (@kienhuis)investment director sanomaventures (@sanomaventures)
  2. 2. •introduction•funding options•investment criteria•approaching investors
  3. 3. chemical engineering /mckinsey / mba / sanomafinance & strategy / productdevelopment / recruitingfamily-man / music-maker /vintage-lover / internet-geek
  4. 4. Sanoma Corporation: Europeanmedia & learning group, based inHelsinki; presence in NL:• Sanoma Media: #1 magazine publisher (a.o. Libelle, Donald Duck, VTWonen, Autoweek), #1 online publisher (a.o. NU.nl, Kieskeurig.nl, Startpagina.nl, Viva.nl)• SBS:#2 commercial broadcaster (SBS6, Net5, Veronica TV), #1 TV- guide publisher (Veronica Magazine)• Malmberg: #1 educational publisher
  5. 5. SanomaVentures• Venturingarm of Sanoma Corporation, started in 2012• Strategicinvestor in early-stage internet start-ups• Offering: cash, media, network, expertise and mentoring• Focus: online consumer media, marketing services, video, mobile, e-commerce, e-learning
  6. 6. SanomaVentures Portfolio•fashionchick.nl•veilingacties.nl•vault79.com•scoupy.nl•peerby.com•trulyyours.nl•virtuagym.com
  7. 7. •introduction•funding options•investment criteria•approaching investors
  8. 8. start >20.000 stock exchange private equity 20.000 10.000capital need (EUR x 1000) venture capital 5.000 2.500 1.000 bank loans strategic (corporate) investors 500 250 informal investors 100 50 crowdfunding supplier credit friends & family 25 preparation start-up inital growth fast growth consolidation maturity high risk low risk development phase (source: ABNAMRO)
  9. 9. • family & friends: quickstart, trust• crowdfunding: creative projects, creating ambassadors• supplier credit: quickwin, co-creation partner• informal investors: cash, network, involvement• strategicinvestor: cash, customers, expertise, network (and potential exit)• venture capital: cash, industry network• bankloan: cash (at lower cost), government guarantees
  10. 10. •introduction•funding options•investment criteria•approaching investors
  11. 11. criteria•team: complementary skills, dedicated•product: solving customer need, execution•market: customers, price, competition•plan: roadmap, marketing, cashflow•deal: funding needed, valuation
  12. 12. People: attitude vs. experience1.Team: commercial + UX + tech2.Track record in getting things done3.Unique skills, assets, relations4.Focused, decisive, persistant, passionate
  13. 13. Product: execution vs. uniqueness1.User-centric design; new solution for existing customer need2.Effectively simple UX3.Technical performance and scalability4.Proven examples
  14. 14. Market: bottom-up vs. top-down1.Target audience segment (“Q”)2.Launching customers’ reviews3.Alternatives and (future) competition4.Pricepoints (”P”)5.Customer acquisition cost
  15. 15. Plan: realism vs. hockeystick1.Resource planning & recruiting2.Focused product roadmap3.Concrete sales & marketing agenda4.Financial forecast (e.g. 24 months cashflow) based on tested assumptions
  16. 16. Deal: cards on the table vs. NDA1.Required funding matching development phase and cashflow prognosis2.Indication of shares willing to give away3.Clear view on what an investor should bring4.Aiming for term sheet
  17. 17. •introduction•funding options•investment criteria•approaching investors
  18. 18. connect: introduction, linkedin, twittermail: teaser, demo-invitecall: propose 20 min. skypemeet: at lunch, at event, ..pitch: investor deck, product demo
  19. 19. www.sanomaventures.com @kienhuis / @sanomaventures

×