Personal Brand


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My own personal brand plan!

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Personal Brand

  1. 1. Personal BRAND manifestoKiel J. Hume B.A. M.A.<br />
  2. 2. Brand Statement:I am an energetic and focused pr professional with a strategic and critical awareness of today’s evolving communications landscape <br />
  3. 3. IN TODAY’S WORLD Connectivity is our context, and messages are kinetic. OUR TRADITIONAL Strategic tools are changing. COMMUNICATING TODAY MEANS FRAMING OUR EFFORTS IN INNOVATIVE NEW WAYS, while retaining our important and time-tested traditional tools.<br />
  4. 4. Today, we sometimes have to relinquish control to enter the conversation. My goal is to move with the message, following its paths and energies. My communication is both broadcast and broadband. My tools are social and digital networks. I work to keep a client’s message networked, moving, and continually in dialogue with a multitude of media forms.<br />
  5. 5. My Personal Brand<br />Objectives and Critical Path<br /><ul><li>Leverage my status as an aspiring PR professional to find volunteer and intern opportunities
  6. 6. January 2010-September 2010
  7. 7. Find employment with an agency who will challenge me and offer invaluable experience
  8. 8. September 2010-January 2011
  9. 9. Build and hone my skills as a communications professional so I can become a valued asset to an employer
  10. 10. 2011-2013</li></li></ul><li>Strategies<br /><ul><li>Establish my social media platforms as places to find original insights and explore emerging trends relating to the communications industry
  11. 11. Build personal brand integrity and added value by remaining up-to-date on the latest developments in communications thought and practice, as well as the world of social media
  12. 12. Learn from the most innovative campaigns to see where the industry is going and who is leading it </li></li></ul><li>Tactics<br /><ul><li>Integrate all of my online networks and profiles for maximum visibility and engagement with my contacts
  13. 13. Deliver regular, thoughtful, and unique content to generate a maximum Return of Interest
  14. 14. Engage those who inspire me by entering their online conversations in blogs, on Twitter, and other platforms
  15. 15. Follow-up with all new contacts to maintain and develop connections
  16. 16. Develop an authentic online presence that reflects my personality</li></li></ul><li>Weaknesses<br /><ul><li>Little employment experience outside an academic setting</li></ul>Strengths<br /><ul><li>Excellent writing and editing skills
  17. 17. Lots of experience writing for different genres, including teaching at university level, public speaking, literary reviews, and scholarly articles
  18. 18. Creative personality and genuine love of all things communications</li></ul>Opportunities<br /><ul><li>Many contacts and people to meet at Humber PR
  19. 19. Volunteer opportunities, including current position coordinating social media for Green Living Show</li></ul> Threats<br /><ul><li>Lots of competition from very talented Humber PR colleagues
  20. 20. Potentially slow employment market upon degree completion</li></li></ul><li>MY CHANNELS <br /><br />
  21. 21. @kielculture<br />
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