Paper Consumption Presentation Presentation Transcript
PAPER CONSUMPTION Vernika Moore, Cecilia Aiken, Byron Johnson, Levar Pitts
Paper In The U.S.
Paper in the U.S. In the U.S. alone we consume 99,778,437 tons of paper Does anyone know how much that is per person? Only 10% of the paper we consume in a year is preserved Recovery of all printing/writing papers is 41.1%, but only 4.8% recovered paper goes back into making recycled printing and writing paper
Paper in the U.S.
Paper in the U.S.
Paper in the U.S.
Paper in the U.S. The Southern U.S. contains the most biologically diverse forests in North America and is the largest paper-producing region in the world The paper industry is the largest consumer of forests in the Southern U.S., currently logging an estimated 5 million acres of forests each year. While the Southern U.S. contains 31% of the nation’s timber inventories, it is harvesting 54% of the nation’s timber volumes
The Paper Making Process
The Impact of Paper-Making on the Environment Fourth largest emitter of greenhouse gases. Negative impacts of paper-making occur at three stages of the process: 1. Harvesting Trees for Fiber 2. Processing of wood fiber into pulp 3. The disposal of paper products at the end of usage.
The Problem With the Way Wood Fiber Is Often Harvested Depends on virgin wood based fibers to make the pulp that becomes paper. Wood used comes from old growth and environmentally sensitive forests. Unsustainable logging practices. Illegal logging practices.
Effects of Unsustainable Logging Practices Degrade ecosystems Release of stored carbon Climate instability
The Impact of Paper-Making Energy Intensive Requires large amounts of water Releases about 212 million tons of hazardous substances into the air and water. Uses toxic chemicals -Chlorine compounds
Chlorine Compounds Used in bleaching pulp to make paper whiter. Creates harmful byproducts called “organochlorines,” which include dioxins and dioxin like compounds. -cancer -developmental damage -reproductive damage -immune system damage
Reducing Paper Use
Easy Ways to Reduce Paper Use Change printer and copier settings and habits Set narrow margins in all standard documents to be printed Equip all printers and copiers to be able to duplex (double-sided print) Install utilities and train staff in techniques to print just what is needed
Easy Ways to Reduce Paper Use Create, edit, distribute, and store documents electronically Send and receive electronic faxes or fax-to-emails instead of paper faxes Set up scanners to convert paper documents into electronic documents that can be searched and shared easily Set up PDF software on all computers for creating electronic documents Set up means of storing documents electronically instead of in filing cabinets. Saves space and makes it easier to locate documents in the future Select and use on-screen editing tools in your electronic documents Budget for multi-function or all-in-one machines. These will save on space, costs, energy and toxic production and end-of-life processes.
Easy Ways to Reduce Paper Use Distribute annual reports and marketing collateral in PDFs, HTML or eBooks. Check your Web site to see what pages people most often print, print them yourself, and change them if they are printing on too many pages unnecessarily. Collaborate using electronic documents Use e-mail instead of memos and faxes. Transfer documents on disk or through e-mail for editing and review.
Easy Ways to Reduce Paper Use Recycle Paper Recycle paper Buy recycled content paper One big benefit you can save millions of trees.
Easy Ways to Reduce Paper Use Other Use fax stick-on labels instead of cover sheets. Use both sides of the sheet of paper, whether for copying or printing. Provide half-size sheets for short memos and letters.
Research According to the average FAMU students use 3,978 tons of Paper This equals to 67,926 Trees 1,511,640 gallons of oil 15,912,000 kilowatts of energy 27,846,000 gallons of water Enough energy to power the average American home for 1,657.5 years
Psychographics Cohorts in the United States Most college students are from the Millennial Generation (Generation Y) 97% of college students owned a computer 94% owned a cell phone 76% of students used instant messaging
Targeting the Message
Targeting The Message Almost 78% of FAMU students are Florida Residents Generation Y currently falls under College Students Let’s Go back and look at our research!
Targeting the Message The Southeastern United States is currently the largest paper-producer in the world In what region is Florida located? The message can be framed to appeal to students who family reside in Florida What will happen when the paper industry starts eyeing that tree in your back yard?
Targeting the Message Generation Y The Most Tech Savvy Large percent of Generation Y owns cell phones and computers Why can’t we access notes, homework, e-books, etc. from these devices? Applications such as Evernote are a great tool for taking notes Homework for professors can be uploaded on blackboard or emailed Students can replace textbooks with Kindle/Nook devices
Sources http://www.oberlin.edu/recycle/facts.html http://www.recycling-revolution.com/recycling-facts.html http://www.secret-life.org/paper/faq_paper.php http://www.environmentalpaper.org/PAPER-statistics.html http://www.famu.edu/index.cfm?AboutFAMU&Overview http://blog.techsoup.org/node/560 http://blog.techsoup.org/node/475 Junco, Reynol and Mastrodicasa, Jeanna M. "Connecting to the Net.Generation: What higher education professionals need to know about today's students" (2007)