Yahoo! Open Strategy (Y!OS) and Government

Yahoo! Open Strategy

New Media Talk for Government

6 August 2009

Cody Simms

Cody Simms

Senior Director, Product Management

[email_address] / [email_address]

http://kidsallright.com

@cody (Twitter)

Introduction

My Job: Opening Up Yahoo!

Yahoo! Application Platform (YAP)

Searchmonkey

Open Y! Mail

Yahoo! Query Language (YQL)

Pipes

Web Services & APIs

Yahoo! as app canvas Yahoo! as data service IN OUT Open = I/O (Input/Output)

A transformation of Yahoo! into a unified experience built on open platform technology

Sounds familiar, right? ;-)

Gov’t + Yahoo!: Opportunities

1. User Access to Content

Get your content where users are already spending time

Build and distribute user experiences into Yahoo!

2. Developer Access to Raw Data

Get your data in the hands of developers & publishers

Tools from Yahoo! to help you open up your data

Examples & Thought Provokers

Need to reach hundreds of millions of people during the next major disease outbreak?

Yahoo! Home Page: with CDC Swine Flu app Notional mock-up

Swine Flu Search Results: Searchmonkey

What about during the next category 5 hurricane?

Yahoo! Home Page: with NWS Hurricane app Notional mock-up

Or just want to help people be more informed with general governmental issues?

Yahoo! Home Page: with a White House app Notional mock-up

Y! Application Platform (YAP)

The IN of I/O

Multiple Views : Small and Canvas

Social Context : the new Yahoo! Social Directory API

Social Distribution : Updates API

OpenSocial / SDKs : OpenSocial 0.8 Javascript APIs

New Developer Dashboard : host, deploy, & monitor

YML

Viewable : on My Yahoo! and coming soon to Y! Home Page and more

What is YAP? Comprised of many elements to allow developers the opportunity to deploy their own web based applications on Yahoo!

YAP: Build & host your apps

YAP: Y! Audience Reach

http://developer.yahoo.com/yap/

More Y! Open App Technologies

Searchmonkey

Manipulate presentation of search results

http://developer.yahoo.com/searchmonkey/

Yahoo! Mail

Enhance user inbox

http://developer.yahoo.com/mailapplications/

Question Intermission Up next: How Y! can help you distribute data to developers & publishers via YQL

Y! Query Language (YQL)

The OUT of I/O

Application ?

Application = data manipulation data visualization +

Typical web data access...

var map = new YMap(document.getElementById('map'));…var currentGeoPoint = new YGeoPoint( _c.Lat, _c.Lon ); map.addMarker(currentGeoPoint);… … if (flickcurl_prepare(fc, "flickr.photos.geo.correctLocation", parameters, count)) { … } … http://search.yahooapis.com/ImageSearchService/V1/imageSearch?appid=YahooDemo&query=Corvette&results=2 http://weather.yahooapis.com/forecastrss?p=FRXX0076&u=c ? ? ? ?

Data access with YQL

YQL select desc show YQL stmt Connectors

Table : an external datasource containing structured data. Enabled by YQL connector .

YQL Statement Basics Tables , Verbs, Filters social.contacts social.profile flickr.photos.search

3 Verbs :

show : lists the supported tables

desc : describes the structure of a table

select : fetches data

YQL Statement Basics Tables, Verbs , Filters show tables desc social.contact

Filters : limiting conditions for the output data. Follows a where clause

YQL Statement Basics Tables, Verbs, Filters select * from social.contact where guid=me select * from flickr.photos.search where text=”Cat”

YQL Console

YQL: Rich access to Y! data

81 data tables of Yahoo! data including:

Social

Geo (including Placemaker)

Weather

Flickr

etc

YQL: Not just Yahoo! data!

Query (and execute!) data from any formatted feedatom

csv

feed

html

json

microformats

rss

uritemplate

xml

YQL: Open your data

Host your own YQL data table via Yahoo!

Currently 257 community tables submitted, including: amazon

craigslist

google

guardian (uk)

kiva.org

microsoft

national maritime museum (uk)

netflix

nytimes

usgs.gov

US Geological Survey Query

National Maritime Museum (UK)

Data Rich

Limitless app ideas

The number of useful web apps that could emerge off of government data access via YQL are limitless:

Is there a toxic waste dump near XYZ location? (EPA)

Is there a product recall on this product? (CPSC)

Is imported spinach from XYZ country safe? (USDA)

Is my street scheduled for repair this year? (City gov’t data)

What airport is the most delayed in February? (FAA)

Did my family go through Ellis Island? (EllisIsland.org)

What’s the sales tax in my county? (State websites)

Other Y! open data enablers: Pipes specific knowledge flexibility / coverage Pipes YQL native APIs

Pipes

Pipes: US Gov’t Data

http://pipes.yahoo.com/pipes/pipe.info?_id=_Ia89ose3BGMZ6YNlvXiAA

Other Examples:

National Parks: http://pipes.yahoo.com/pipes/pipe.info?_id=a9a55b531e6287cab178c3496ddfb623

Obama Executive Orders: http://pipes.yahoo.com/pipes/pipe.info?_id=MMMGu3Lp3RGQO4W9zM6PRA

Yahoo! Developer Network (YDN)

40+ APIs / Web Services

Language Specific Dev Centers

YUI / Design Pattern Library

Blogs / Theater / Events

http://developer.yahoo.com

http://developer.yahoo.com/everything.html

VisD

Explorations

VisD

Explorations

VisD

Explorations

Y! Social Platform

Enabling sharing & discovery

Yahoo! Social Directory API

User profile & relationships

Yahoo! Contacts API

User address book

Yahoo! Updates API

User activity stream

Yahoo! Status API

User micro-blog

Yahoo! Social APIs The backbone of user identity and interaction across Yahoo! is available as APIs for any site on the web to leverage. http://developer.yahoo.com/social/

Yahoo! Updates Allow users to share their activities on your site out to a broader distribution footprint.

OpenID: Login & Registration Enable hundreds of millions of users to login to your site via their Yahoo! account without having to register or create a new account. http://developer.yahoo.com/openid/ Registration Sign In

Recap: developer.yahoo.com

Build an App:

http://developer.yahoo.com/yap/

http://developer.yahoo.com/searchmonkey

Query data from YQL:

http://developer.yahoo.com/yql/

Host data via YQL Open Tables:

http://developer.yahoo.com/yql/guide/yql-opentables-chapter.html

Yahoo! Social APIs & OpenID

http://developer.yahoo.com/social

http://developer.yahoo.com/openid

Yahoo! + Government Together we can empower openness, access, and innovation to help create a more informed and knowledgeable citizenry. User Access Data Transparency

Thank you! [email_address]