Yahoo! Open Strategy (Y!OS) and Government

Yahoo! Open Strategy
New Media Talk for Government
6 August 2009
Cody Simms

Cody Simms
Senior Director, Product Management
[email_address] / [email_address]
http://kidsallright.com
@cody (Twitter)
Introduction

My Job: Opening Up Yahoo!

Yahoo! Application Platform (YAP)
Searchmonkey
Open Y! Mail
Yahoo! Query Language (YQL)
Pipes
Web Services & APIs
Yahoo! as app canvas Yahoo! as data service IN OUT Open = I/O (Input/Output)

A transformation of Yahoo! into a unified experience built on open platform technology

Sounds familiar, right? ;-)

Gov’t + Yahoo!: Opportunities
1. User Access to Content
Get your content where users are already spending time
Build and distribute user experiences into Yahoo!
2. Developer Access to Raw Data
Get your data in the hands of developers & publishers
Tools from Yahoo! to help you open up your data

Examples & Thought Provokers

Need to reach hundreds of millions of people during the next major disease outbreak?

Yahoo! Home Page: with CDC Swine Flu app Notional mock-up

Swine Flu Search Results: Searchmonkey

What about during the next category 5 hurricane?

Yahoo! Home Page: with NWS Hurricane app Notional mock-up

Or just want to help people be more informed with general governmental issues?

Yahoo! Home Page: with a White House app Notional mock-up

Y! Application Platform (YAP)
The IN of I/O

Multiple Views : Small and Canvas
Social Context : the new Yahoo! Social Directory API
Social Distribution : Updates API
OpenSocial / SDKs : OpenSocial 0.8 Javascript APIs
New Developer Dashboard : host, deploy, & monitor
YML
Viewable : on My Yahoo! and coming soon to Y! Home Page and more
What is YAP? Comprised of many elements to allow developers the opportunity to deploy their own web based applications on Yahoo!

YAP: Build & host your apps

YAP: Y! Audience Reach

http://developer.yahoo.com/yap/

More Y! Open App Technologies
Searchmonkey
Manipulate presentation of search results
http://developer.yahoo.com/searchmonkey/
Yahoo! Mail
Enhance user inbox
http://developer.yahoo.com/mailapplications/

Question Intermission Up next: How Y! can help you distribute data to developers & publishers via YQL

Y! Query Language (YQL)
The OUT of I/O

Application ?

Application = data manipulation data visualization +

Typical web data access...

var map = new YMap(document.getElementById('map'));…var currentGeoPoint = new YGeoPoint( _c.Lat, _c.Lon ); map.addMarker(currentGeoPoint);… … if (flickcurl_prepare(fc, "flickr.photos.geo.correctLocation", parameters, count)) { … } … http://search.yahooapis.com/ImageSearchService/V1/imageSearch?appid=YahooDemo&query=Corvette&results=2 http://weather.yahooapis.com/forecastrss?p=FRXX0076&u=c ? ? ? ?

Data access with YQL

YQL select desc show YQL stmt Connectors

Table : an external datasource containing structured data. Enabled by YQL connector .
YQL Statement Basics Tables , Verbs, Filters social.contacts social.profile flickr.photos.search

3 Verbs :
show : lists the supported tables
desc : describes the structure of a table
select : fetches data
YQL Statement Basics Tables, Verbs , Filters show tables desc social.contact

Filters : limiting conditions for the output data. Follows a where clause
YQL Statement Basics Tables, Verbs, Filters select * from social.contact where guid=me select * from flickr.photos.search where text=”Cat”

YQL Console

YQL: Rich access to Y! data
81 data tables of Yahoo! data including:
Social
Geo (including Placemaker)
Weather
Flickr
etc

YQL: Not just Yahoo! data!
Query (and execute!) data from any formatted feedatom
csv
feed
html
json
microformats
rss
uritemplate
xml

YQL: Open your data
Host your own YQL data table via Yahoo!
Currently 257 community tables submitted, including: amazon
craigslist
google
guardian (uk)
kiva.org
microsoft
national maritime museum (uk)
netflix
nytimes
usgs.gov

US Geological Survey Query

National Maritime Museum (UK)

Data Rich

Limitless app ideas
The number of useful web apps that could emerge off of government data access via YQL are limitless:
Is there a toxic waste dump near XYZ location? (EPA)
Is there a product recall on this product? (CPSC)
Is imported spinach from XYZ country safe? (USDA)
Is my street scheduled for repair this year? (City gov’t data)
What airport is the most delayed in February? (FAA)
Did my family go through Ellis Island? (EllisIsland.org)
What’s the sales tax in my county? (State websites)

Other Y! open data enablers: Pipes specific knowledge flexibility / coverage Pipes YQL native APIs

Pipes: US Gov’t Data
http://pipes.yahoo.com/pipes/pipe.info?_id=_Ia89ose3BGMZ6YNlvXiAA
Other Examples:
National Parks: http://pipes.yahoo.com/pipes/pipe.info?_id=a9a55b531e6287cab178c3496ddfb623
Obama Executive Orders: http://pipes.yahoo.com/pipes/pipe.info?_id=MMMGu3Lp3RGQO4W9zM6PRA

Yahoo! Developer Network (YDN)
40+ APIs / Web Services
Language Specific Dev Centers
YUI / Design Pattern Library
Blogs / Theater / Events
http://developer.yahoo.com
http://developer.yahoo.com/everything.html

VisD
Explorations

Y! Social Platform
Enabling sharing & discovery

Yahoo! Social Directory API
User profile & relationships
Yahoo! Contacts API
User address book
Yahoo! Updates API
User activity stream
Yahoo! Status API
User micro-blog
Yahoo! Social APIs The backbone of user identity and interaction across Yahoo! is available as APIs for any site on the web to leverage. http://developer.yahoo.com/social/

Yahoo! Updates Allow users to share their activities on your site out to a broader distribution footprint.

OpenID: Login & Registration Enable hundreds of millions of users to login to your site via their Yahoo! account without having to register or create a new account. http://developer.yahoo.com/openid/ Registration Sign In

Recap: developer.yahoo.com
Build an App:
http://developer.yahoo.com/yap/
http://developer.yahoo.com/searchmonkey
Query data from YQL:
http://developer.yahoo.com/yql/
Host data via YQL Open Tables:
http://developer.yahoo.com/yql/guide/yql-opentables-chapter.html
Yahoo! Social APIs & OpenID
http://developer.yahoo.com/social
http://developer.yahoo.com/openid

Yahoo! + Government Together we can empower openness, access, and innovation to help create a more informed and knowledgeable citizenry. User Access Data Transparency

Thank you! [email_address]

Yahoo! Open Strategy (Y!OS) and Government

by Cody Simms on Aug 20, 2009

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