Open Yahoo!:
An Audience Platform
for the Web
Cody Simms
Sr. Director Product Mgmt
Yahoo! Open Strategy
cody@yahoo-inc.com

Open Hack – Tech or Business Opportunity?
• Lots of great tech
• YQL
• Pipes
• YUI
• Geo & Fire Eagle
• Hadoop, OpenID, OAuth, Caja
• Etc
• But this time we’re also bringing a direct
business opportunity
• Audience. Lots of it.

Open Yahoo! – Our Audience is the Platform
HOME PAGE YAHOO! MAIL
330M 300M
USERS USERS
45M 120M
MY YAHOO! USERS USERS
YAHOO! MESSENGER
YAHOO! TOOLBAR

Two Ways Build Audience through Yahoo!
1) Home Page Applications 2) Yahoo! Updates
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon UPDATES
Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo!
Build an audience on Yahoo!. Get referral traffic back to your site.

Home Page Applications
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon

The New Y! Home Page – Now Open to Anyone

Yahoo! Application Platform (YAP) – Self-Service

…from Anywhere

YAP – Standards-Based

Apps on Y! Home Page: Small View

Apps on Y! Home Page: Canvas View

Announcement!
http://www.joyent.com/developers/yahoo/

Learn more about YAP – Today’s Sessions
• Building your app on Yahoo!
– Right now
• Yahoo! Application Technical Deep Dive
- 2:00 pm
• Building your app on Yahoo!: The
Partner Perspective
- 3:00 pm

http://developer.yahoo.com/homepage/

Yahoo! Updates

Yahoo! Updates – A Social Referral Engine
USERS
Perform social
actions on websites
YAHOO!
Displays Updates
UPDATES On top trafficked sites
PUBLISHERS
Get referral traffic back

Yahoo! Updates – Social Syndication via Y!

Y! Updates & Social APIs: 2 Ways to Implement
1 Direct Integration… 2 Industry Leading Providers
Leverage Yahoo!’s 600+ million Serving Key Needs
users in your social applications
• User profiles and connections
with Yahoo!’s Social APIs.
• UGC: Ratings, Polls, Comments, Status
• Enterprise features and support
Integrated Services
SOCIAL UPDATES
DIRECTORY
CONTACTS STATUS

New Yahoo! Mail
YAHOO! CONFIDENTIAL

New Yahoo! Home Page

New Yahoo! Messenger
YAHOO! CONFIDENTIAL

New Yahoo! Toolbar

Rest of Yahoo! Network – Producing Updates
• Yahoo! Buzz • Yahoo! Movies
• Yahoo! Sports • Yahoo! TV
• Yahoo! Finance • Yahoo! Travel
• Yahoo! Answers • Yahoo! Cars/Autos
• Flickr • Yahoo! Fantasy Sports
• Yahoo! Groups • Y! Taiwan Auctions
• Yahoo! Games • Y! Vietnam 360 Plus
• Wretch (Taiwan) • Many, many more;
over 50+ Y! Properties
• Yahoo! Music
• Yahoo! Profiles
• Yahoo! Video
YAHOO!
CONFIDE
NTIAL

http://developer.yahoo.com/updates/
http://developer.yahoo.com/social/

Learn more about Y! Updates – Today’s Sessions
• Rise of Social Referrals
- 2:00 pm
• Leveraging the Social Web
- 2:20 pm
• Yahoo! Social APIs & SDKs
- 4:10 pm

It’s Hack Day…Don’t Forget the Tech!

Yahoo! Query Language (YQL)
• Select * from the Internet
- 12:00 pm
• http://developer.yahoo.com/yql/

YUI 3
• Solving Problems with YUI3
- 3:00 pm
• http://developer.yahoo.com/yui/

BOSS
• An Overview of Y! Search BOSS
- 4:10 pm
• http://developer.yahoo.com/boss/

Geo
• Placemaker
• Fire Eagle
• GeoPlanet
• Think Place Not Space
- 5:10 pm
• http://developer.yahoo.com/geo/

Thank you!
Cody Simms
cody@yahoo-inc.com