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Open Yahoo!:

An Audience Platform
         for the Web




                       Cody Simms
         Sr. Director Produc...
Open Hack – Tech or Business Opportunity?

     •         Lots of great tech
          •      YQL
          •      Pipes
 ...
Open Yahoo! – Our Audience is the Platform
               HOME PAGE                        YAHOO! MAIL

               330...
Two Ways Build Audience through Yahoo!

     1) Home Page Applications                    2) Yahoo! Updates


            ...
Home Page Applications



                                        HOME PAGE




                               MY YAHOO!

...
The New Y! Home Page – Now Open to Anyone
Yahoo! Application Platform (YAP) – Self-Service
…from Anywhere
YAP – Standards-Based
Apps on Y! Home Page: Small View
Apps on Y! Home Page: Canvas View
Announcement!




      http://www.joyent.com/developers/yahoo/
Learn more about YAP – Today’s Sessions



     •     Building your app on Yahoo!
          –    Right now


     •     Ya...
http://developer.yahoo.com/homepage/
Yahoo! Updates
Yahoo! Updates – A Social Referral Engine



            USERS
            Perform social
            actions on websites
...
Yahoo! Updates – Social Syndication via Y!
Y! Updates & Social APIs: 2 Ways to Implement

     1   Direct Integration…                  2     Industry Leading Provid...
New Yahoo! Mail




                  YAHOO! CONFIDENTIAL
New Yahoo! Home Page
New Yahoo! Messenger




                       YAHOO! CONFIDENTIAL
New Yahoo! Toolbar
Rest of Yahoo! Network – Producing Updates

     •    Yahoo! Buzz       •    Yahoo! Movies
     •    Yahoo! Sports     •  ...
http://developer.yahoo.com/updates/

http://developer.yahoo.com/social/
Learn more about Y! Updates – Today’s Sessions



      •     Rise of Social Referrals
           -    2:00 pm


      •  ...
It’s Hack Day…Don’t Forget the Tech!
Yahoo! Query Language (YQL)




     •     Select * from the Internet
          -    12:00 pm
     •     http://developer....
YUI 3




        •     Solving Problems with YUI3
             -    3:00 pm
        •     http://developer.yahoo.com/yui/
BOSS




       •     An Overview of Y! Search BOSS
            -    4:10 pm
       •     http://developer.yahoo.com/boss/
Geo

      •     Placemaker
      •     Fire Eagle
      •     GeoPlanet




      •     Think Place Not Space
           ...
Thank you!

       Cody Simms
cody@yahoo-inc.com
Open Yahoo! - An Audience Platform for the Web
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Open Yahoo! - An Audience Platform for the Web

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Cody Simms' presentation from Yahoo!'s Open Hack NYC Developer Conference on October 9, 2009.

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Transcript of "Open Yahoo! - An Audience Platform for the Web"

  1. 1. Open Yahoo!: An Audience Platform for the Web Cody Simms Sr. Director Product Mgmt Yahoo! Open Strategy cody@yahoo-inc.com
  2. 2. Open Hack – Tech or Business Opportunity? •  Lots of great tech •  YQL •  Pipes •  YUI •  Geo & Fire Eagle •  Hadoop, OpenID, OAuth, Caja •  Etc •  But this time we’re also bringing a direct business opportunity •  Audience. Lots of it.
  3. 3. Open Yahoo! – Our Audience is the Platform HOME PAGE YAHOO! MAIL 330M 300M USERS USERS 45M 120M MY YAHOO! USERS USERS YAHOO! MESSENGER YAHOO! TOOLBAR
  4. 4. Two Ways Build Audience through Yahoo! 1) Home Page Applications 2) Yahoo! Updates HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon UPDATES Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo! Build an audience on Yahoo!. Get referral traffic back to your site.
  5. 5. Home Page Applications HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon
  6. 6. The New Y! Home Page – Now Open to Anyone
  7. 7. Yahoo! Application Platform (YAP) – Self-Service
  8. 8. …from Anywhere
  9. 9. YAP – Standards-Based
  10. 10. Apps on Y! Home Page: Small View
  11. 11. Apps on Y! Home Page: Canvas View
  12. 12. Announcement! http://www.joyent.com/developers/yahoo/
  13. 13. Learn more about YAP – Today’s Sessions •  Building your app on Yahoo! –  Right now •  Yahoo! Application Technical Deep Dive -  2:00 pm •  Building your app on Yahoo!: The Partner Perspective -  3:00 pm
  14. 14. http://developer.yahoo.com/homepage/
  15. 15. Yahoo! Updates
  16. 16. Yahoo! Updates – A Social Referral Engine USERS Perform social actions on websites YAHOO! Displays Updates UPDATES On top trafficked sites PUBLISHERS Get referral traffic back
  17. 17. Yahoo! Updates – Social Syndication via Y!
  18. 18. Y! Updates & Social APIs: 2 Ways to Implement 1 Direct Integration… 2 Industry Leading Providers Leverage Yahoo!’s 600+ million Serving Key Needs users in your social applications •  User profiles and connections with Yahoo!’s Social APIs. •  UGC: Ratings, Polls, Comments, Status •  Enterprise features and support Integrated Services SOCIAL UPDATES DIRECTORY CONTACTS STATUS
  19. 19. New Yahoo! Mail YAHOO! CONFIDENTIAL
  20. 20. New Yahoo! Home Page
  21. 21. New Yahoo! Messenger YAHOO! CONFIDENTIAL
  22. 22. New Yahoo! Toolbar
  23. 23. Rest of Yahoo! Network – Producing Updates •  Yahoo! Buzz •  Yahoo! Movies •  Yahoo! Sports •  Yahoo! TV •  Yahoo! Finance •  Yahoo! Travel •  Yahoo! Answers •  Yahoo! Cars/Autos •  Flickr •  Yahoo! Fantasy Sports •  Yahoo! Groups •  Y! Taiwan Auctions •  Yahoo! Games •  Y! Vietnam 360 Plus •  Wretch (Taiwan) •  Many, many more; over 50+ Y! Properties •  Yahoo! Music •  Yahoo! Profiles •  Yahoo! Video YAHOO! CONFIDE NTIAL
  24. 24. http://developer.yahoo.com/updates/ http://developer.yahoo.com/social/
  25. 25. Learn more about Y! Updates – Today’s Sessions •  Rise of Social Referrals -  2:00 pm •  Leveraging the Social Web -  2:20 pm •  Yahoo! Social APIs & SDKs -  4:10 pm
  26. 26. It’s Hack Day…Don’t Forget the Tech!
  27. 27. Yahoo! Query Language (YQL) •  Select * from the Internet -  12:00 pm •  http://developer.yahoo.com/yql/
  28. 28. YUI 3 •  Solving Problems with YUI3 -  3:00 pm •  http://developer.yahoo.com/yui/
  29. 29. BOSS •  An Overview of Y! Search BOSS -  4:10 pm •  http://developer.yahoo.com/boss/
  30. 30. Geo •  Placemaker •  Fire Eagle •  GeoPlanet •  Think Place Not Space -  5:10 pm •  http://developer.yahoo.com/geo/
  31. 31. Thank you! Cody Simms cody@yahoo-inc.com
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