Open Yahoo! - An Audience Platform for the Web

Open Yahoo!: An Audience Platform for the Web Cody Simms Sr. Director Product Mgmt Yahoo! Open Strategy cody@yahoo-inc.com

Open Hack – Tech or Business Opportunity? •  Lots of great tech •  YQL •  Pipes •  YUI •  Geo & Fire Eagle •  Hadoop, OpenID, OAuth, Caja •  Etc •  But this time we’re also bringing a direct business opportunity •  Audience. Lots of it.

Open Yahoo! – Our Audience is the Platform HOME PAGE YAHOO! MAIL 330M 300M USERS USERS 45M 120M MY YAHOO! USERS USERS YAHOO! MESSENGER YAHOO! TOOLBAR

Two Ways Build Audience through Yahoo! 1) Home Page Applications 2) Yahoo! Updates HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon UPDATES Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo! Build an audience on Yahoo!. Get referral traffic back to your site.

Home Page Applications HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon

The New Y! Home Page – Now Open to Anyone

Yahoo! Application Platform (YAP) – Self-Service

…from Anywhere

YAP – Standards-Based

Apps on Y! Home Page: Small View

Apps on Y! Home Page: Canvas View

Announcement! http://www.joyent.com/developers/yahoo/

Learn more about YAP – Today’s Sessions •  Building your app on Yahoo! –  Right now •  Yahoo! Application Technical Deep Dive -  2:00 pm •  Building your app on Yahoo!: The Partner Perspective -  3:00 pm

http://developer.yahoo.com/homepage/

Yahoo! Updates

Yahoo! Updates – A Social Referral Engine USERS Perform social actions on websites YAHOO! Displays Updates UPDATES On top trafficked sites PUBLISHERS Get referral traffic back

Yahoo! Updates – Social Syndication via Y!

Y! Updates & Social APIs: 2 Ways to Implement 1 Direct Integration… 2 Industry Leading Providers Leverage Yahoo!’s 600+ million Serving Key Needs users in your social applications •  User profiles and connections with Yahoo!’s Social APIs. •  UGC: Ratings, Polls, Comments, Status •  Enterprise features and support Integrated Services SOCIAL UPDATES DIRECTORY CONTACTS STATUS

New Yahoo! Mail YAHOO! CONFIDENTIAL

New Yahoo! Home Page

New Yahoo! Messenger YAHOO! CONFIDENTIAL

New Yahoo! Toolbar

Rest of Yahoo! Network – Producing Updates •  Yahoo! Buzz •  Yahoo! Movies •  Yahoo! Sports •  Yahoo! TV •  Yahoo! Finance •  Yahoo! Travel •  Yahoo! Answers •  Yahoo! Cars/Autos •  Flickr •  Yahoo! Fantasy Sports •  Yahoo! Groups •  Y! Taiwan Auctions •  Yahoo! Games •  Y! Vietnam 360 Plus •  Wretch (Taiwan) •  Many, many more; over 50+ Y! Properties •  Yahoo! Music •  Yahoo! Profiles •  Yahoo! Video YAHOO! CONFIDE NTIAL

http://developer.yahoo.com/updates/ http://developer.yahoo.com/social/

Learn more about Y! Updates – Today’s Sessions •  Rise of Social Referrals -  2:00 pm •  Leveraging the Social Web -  2:20 pm •  Yahoo! Social APIs & SDKs -  4:10 pm

It’s Hack Day…Don’t Forget the Tech!

Yahoo! Query Language (YQL) •  Select * from the Internet -  12:00 pm •  http://developer.yahoo.com/yql/

YUI 3 •  Solving Problems with YUI3 -  3:00 pm •  http://developer.yahoo.com/yui/

BOSS •  An Overview of Y! Search BOSS -  4:10 pm •  http://developer.yahoo.com/boss/

Geo •  Placemaker •  Fire Eagle •  GeoPlanet •  Think Place Not Space -  5:10 pm •  http://developer.yahoo.com/geo/

Thank you! Cody Simms cody@yahoo-inc.com

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Open Yahoo! - An Audience Platform for the Web

by Cody Simms on Oct 10, 2009

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Open Yahoo! - An Audience Platform for the Web — Presentation Transcript