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Open Yahoo! - An Audience Platform for the Web

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Cody Simms' presentation from Yahoo!'s Open Hack NYC Developer Conference on October 9, 2009.

Cody Simms' presentation from Yahoo!'s Open Hack NYC Developer Conference on October 9, 2009.

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  • 1. Open Yahoo!: An Audience Platform for the Web Cody Simms Sr. Director Product Mgmt Yahoo! Open Strategy cody@yahoo-inc.com
  • 2. Open Hack – Tech or Business Opportunity? •  Lots of great tech •  YQL •  Pipes •  YUI •  Geo & Fire Eagle •  Hadoop, OpenID, OAuth, Caja •  Etc •  But this time we’re also bringing a direct business opportunity •  Audience. Lots of it.
  • 3. Open Yahoo! – Our Audience is the Platform HOME PAGE YAHOO! MAIL 330M 300M USERS USERS 45M 120M MY YAHOO! USERS USERS YAHOO! MESSENGER YAHOO! TOOLBAR
  • 4. Two Ways Build Audience through Yahoo! 1) Home Page Applications 2) Yahoo! Updates HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon UPDATES Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo! Build an audience on Yahoo!. Get referral traffic back to your site.
  • 5. Home Page Applications HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon
  • 6. The New Y! Home Page – Now Open to Anyone
  • 7. Yahoo! Application Platform (YAP) – Self-Service
  • 8. …from Anywhere
  • 9. YAP – Standards-Based
  • 10. Apps on Y! Home Page: Small View
  • 11. Apps on Y! Home Page: Canvas View
  • 12. Announcement! http://www.joyent.com/developers/yahoo/
  • 13. Learn more about YAP – Today’s Sessions •  Building your app on Yahoo! –  Right now •  Yahoo! Application Technical Deep Dive -  2:00 pm •  Building your app on Yahoo!: The Partner Perspective -  3:00 pm
  • 14. http://developer.yahoo.com/homepage/
  • 15. Yahoo! Updates
  • 16. Yahoo! Updates – A Social Referral Engine USERS Perform social actions on websites YAHOO! Displays Updates UPDATES On top trafficked sites PUBLISHERS Get referral traffic back
  • 17. Yahoo! Updates – Social Syndication via Y!
  • 18. Y! Updates & Social APIs: 2 Ways to Implement 1 Direct Integration… 2 Industry Leading Providers Leverage Yahoo!’s 600+ million Serving Key Needs users in your social applications •  User profiles and connections with Yahoo!’s Social APIs. •  UGC: Ratings, Polls, Comments, Status •  Enterprise features and support Integrated Services SOCIAL UPDATES DIRECTORY CONTACTS STATUS
  • 19. New Yahoo! Mail YAHOO! CONFIDENTIAL
  • 20. New Yahoo! Home Page
  • 21. New Yahoo! Messenger YAHOO! CONFIDENTIAL
  • 22. New Yahoo! Toolbar
  • 23. Rest of Yahoo! Network – Producing Updates •  Yahoo! Buzz •  Yahoo! Movies •  Yahoo! Sports •  Yahoo! TV •  Yahoo! Finance •  Yahoo! Travel •  Yahoo! Answers •  Yahoo! Cars/Autos •  Flickr •  Yahoo! Fantasy Sports •  Yahoo! Groups •  Y! Taiwan Auctions •  Yahoo! Games •  Y! Vietnam 360 Plus •  Wretch (Taiwan) •  Many, many more; over 50+ Y! Properties •  Yahoo! Music •  Yahoo! Profiles •  Yahoo! Video YAHOO! CONFIDE NTIAL
  • 24. http://developer.yahoo.com/updates/ http://developer.yahoo.com/social/
  • 25. Learn more about Y! Updates – Today’s Sessions •  Rise of Social Referrals -  2:00 pm •  Leveraging the Social Web -  2:20 pm •  Yahoo! Social APIs & SDKs -  4:10 pm
  • 26. It’s Hack Day…Don’t Forget the Tech!
  • 27. Yahoo! Query Language (YQL) •  Select * from the Internet -  12:00 pm •  http://developer.yahoo.com/yql/
  • 28. YUI 3 •  Solving Problems with YUI3 -  3:00 pm •  http://developer.yahoo.com/yui/
  • 29. BOSS •  An Overview of Y! Search BOSS -  4:10 pm •  http://developer.yahoo.com/boss/
  • 30. Geo •  Placemaker •  Fire Eagle •  GeoPlanet •  Think Place Not Space -  5:10 pm •  http://developer.yahoo.com/geo/
  • 31. Thank you! Cody Simms cody@yahoo-inc.com

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