1. KidoZen Overview
T e l l a g o S t u d i o s , I n c .
2 2 5 5 G l a d e s R o a d , S u i t e 3 2
B o c a R a t o n , F L 3 3 4 3 1
P h o n e : 8 7 7 . 5 1 3 . 3 1 1 3
6 / 2 0 / 2 0 1 2
Jesus Rodriguez
An overview of the KidoZen platform for enterprise
mobility.

2. Tellago Studios, Inc. Page 1
KidoZen Overview
Executive Summary
The proliferation of connected devices has made enterprise mobility one of the most important
elements of any modern IT strategy. However, implementing enterprise mobile applications is far
from being an easy endeavor. While the recent years have seen a proliferation of mobile front end
development tools and frameworks that provide a great experience for building mobile applications,
we are far from having good solutions for enabling backend and management capabilities of
enterprise mobile applications.
When implementing an enterprise mobile strategy, providing a seamless mechanism to enable
backend capabilities such as authentication, single sign on, integration with corporate systems,
storage, messaging, etc. is essential to guaranteeing the agility of the implementation and
management of enterprise mobile applications and is, undoubtedly, the biggest challenge faced by
organizations nowadays.
Certainly, the enterprise mobile platform ecosystem is far from new and there are a series of
platforms in the market that attempt to address some of the challenges of enabling backend features
on enterprise mobile applications. However, these platforms are based on the traditional on-premise
mobile server architecture pioneered by RIM years ago that is quite limiting for today’s enterprise
mobile needs.
Enter KidoZen……
KidoZen is an enterprise mobile platform as a service solution that enables organizations to build
enterprise ready mobile applications by enabling sophisticated backed capabilities in a simple,
scalable way. KidoZen accomplishes this by the following capabilities:
 Backend as a Service (BaaS) APIs: KidoZen’s BaaS APIs are the cornerstone of the
entire platform. These set of APIs, enable backend capabilities to enterprise mobile
applications in a very simple and interoperable way. Specifically, KidoZen’s BaaS
infrastructure abstracts key backend functionalities required in enterprise mobile apps in
areas such as storage, line of business integration, security, messaging and other relevant
aspects of enterprise mobile apps.

3. Tellago Studios, Inc. Page 2
 Enterprise App Center: KidoZen’s Enterprise App Center offers organizations a web and
mobile friendly interface to provision and manage enterprise mobile applications. Using this
management portal, IT professionals can control access to the different enterprise services
based on the user’s corporate roles and permissions. Additionally, the Enterprise App Center
offers sophisticated operational analytics and telemetry of the runtime behavior of the
enterprise mobile infrastructure.
 Mobile SDKs: KidoZen provides a series of SDKs that make it extremely simple to add
backend capabilities to your enterprise mobile applications using a very simple syntax. Our
SDKs include platforms such as iOS, Android, Windows Phone, Windows 8, PhoneGap and
other emerging mobile development technologies. By leveraging KidoZen’s mobile SDKs,
developers can get started building enterprise mobile applications using the platforms and
tools that make them more productive. Different from other enterprise mobility platforms,
KidoZen does not require developers to learn new development tools, backend platforms,
take training classes or hire professional services in order to get started implementing
enterprise mobile applications.
 Hosted HTML5: KidoZen provides a simple and highly scalable model that allows
developers to deploy and host HTML5 applications without the need of provisioning any
infrastructure. Using this model, KidoZen abstracts all the complexities of provisioning and
hosting mobile HTML5 applications as well as the required backend infrastructure.
KidoZen Architecture
KidoZen provides a platform as a service model that enables robust backend capabilities in
enterprise mobile applications using a simple and highly scalable model. By leveraging a cloud-
centric architecture, KidoZen enables organizations to start building enterprise mobile applications
without any required on-premise infrastructure. The following figure illustrates KidoZen’s
architecture at a very high level.

4. Tellago Studios, Inc. Page 3
As Illustrated in the previous figure, KidoZen is composed of four fundamental components:
backend as a service cloud, mobile SDKs, Enterprise App Center and a hosted HTML5
infrastructure. Let’s examine each one of these components in detail.
Mobile Backend as a Service
KidoZen provides a diverse set of services that automate some of the most important back end
features in enterprise mobile applications. KidoZen provides a simple, interoperable, multi-tenant
service platform that provides enterprise mobile capabilities such as authentication, storage,
integration, logging, and messaging. Developers can immediately use these capabilities through our
SDKs without the need of any on-premise infrastructure setup.
By leveraging the cloud as the delivery channel, KidoZen offers a rapidly growing backend service
ecosystem that allows developers to regularly enrich their enterprise mobile applications with new
capabilities without the need for expensive software upgrades.
Specifically, KidoZen provides the following services:

5. Tellago Studios, Inc. Page 4
Storage Services
KidoZen’s storage services provide different APIs that abstract some of the fundamental data access
functionalities and infrastructure required in enterprise mobile applications. Specifically, KidoZen
includes the following services:
 Object Storage: KidoZen’s storage allows mobile applications to easily query, insert, update
and delete semi-structured objects using a very simple syntax. In KidoZen, objects are
modeled in the form of JavaScript Object Notation (JSON) structures. Each enterprise
mobile application developed using KidoZen has access to an unlimited number of storage
units that are isolated from any other applications. This allows developers to start leveraging
storage as part of their enterprise mobile applications without having to provision databases,
tables or other traditional data storage mechanisms.
 Logging Service: KidoZen’s logging API enables enterprise mobile applications to write log
messages or errors that describe its runtime behavior. By using KidoZen’s logging API,
developers can instrument their enterprise mobile applications without the need to
provision any additional infrastructure. The application log files can be accessed through
KidoZen’s enterprise environment.
 Configuration Service: Like any other enterprise applications, mobile applications go
through different stages such as dev, qa, production etc during its lifecycle. On each on
those stages, enterprise mobile applications need to manage different configuration settings
such as connection strings or other environmental settings relevant in that environment.
KidoZen’s configuration API offers a very simple mechanism to enable enterprise mobile
applications to read and write configuration settings relevant to its specific context.
Integration Services
KidoZen’s integration services abstract some of the core integration patterns required by enterprise
mobile applications in order to integrate with corporate systems. Specifically, KidoZen includes the
following services.
 Queuing: KidoZen’s queuing API allows mobile applications to enqueue and dequeue
messages in a first-in first-out model. Using this model, enterprise mobile applications can
asynchronously integrate with other systems by placing messages into specific queues so that
they can be retrieved by other applications.

6. Tellago Studios, Inc. Page 5
 Publish-Subscribe: KidoZen’s publish-subscribe API brings one of the most traditional
enterprise integration patterns to enterprise mobile applications. Using this API, enterprise
mobile applications can subscribe or publish messages to specific channels in order to
integrate with other applications. Channels are the main communication unit of KidoZen’s
publish-subscribe API. By subscribing to a specific channel, an application expresses
interest in the messages being sent to that channel. Complimentary, enterprise mobile
applications can distribute a message to multiple subscribers by publishing a message to
specific channels.
 Service Relay: KidoZen’s service relay allows enterprise mobile applications to invoke web
services in the customer’s corporate network. The service relay works seamless with both
SOAP and RESTful services without imposing any technical infrastructure either on the
mobile device or in the customer’s data center.
Messaging Services
KidoZen’s messaging services provide enterprise mobile applications with the backend
infrastructure required to exchange messages using mechanisms such as SMS, Email or Push
Notifications. Specifically, KidoZen provides the following services.
 SMS: KidoZen’s SMS service abstracts the infrastructure required by enterprise mobile
applications in order send SMS messages using a very simple interface. Using this API,
enterprise mobile applications can exchange SMS messages using a scalable and globally
available infrastructure and via an interoperable interface available to any programming
interface.
 Email: KidoZen’s email service provides enterprise mobile applications with the
functionality required to send or receive emails via a scalable and globally available
infrastructure. Using this API, developers can exchange email messages using a very simple
and interoperable interface.
 Push Notifications: KidoZen’s push notification service provides a global and scalable
infrastructure that allows enterprise mobile applications to distribute push notification
messages across different mobile platforms. By integrating with Apple, Google and
Microsoft push notification services, KidoZen provides a consistent interface that enables
developers to send push notifications without the need of learning the specifics of each
platform.

7. Tellago Studios, Inc. Page 6
KidoZen Mobile SDKs
KidoZen Mobile software developer kits (SDKs) allow developers to leverage KidoZen backend as
a service infrastructure using an extremely simple syntax. These SDKs lower the entry bar for
developers to start leveraging KidoZen’s infrastructure without the need of using external consulting
services or training. The current version of KidoZen includes SDKs for the following platforms:
 iOS
 Android
 Windows Phone
 Windows 8
 JavaScript
All SDKs provide native models of abstraction over KidoZen’s REST APIs to simplify the
development experience on each platform. Additional SDKs for mobile and non-mobile platforms
will be created as KidoZen evolves.
Enterprise App Center
KidoZen’s Enterprise App Center provides a secure environment to provision, distribute and
manage enterprise mobile applications using a mobile web friendly interface. From an end user
perspective, the Enterprise App Center enables the consumption of mobile applications using an
intuitive mobile App Center that can be accessed directly from smartphones and tables as illustrated
below.

8. Tellago Studios, Inc. Page 7
In addition to its distribution functionalities, KidoZen’s Enterprise App Center allows IT
professionals to monitor and manage the backend infrastructure used by the different enterprise
mobile applications.
KidoZen Hosted HTML5
KidoZen offers the infrastructure to enable the provisioning and hosting of mobile HTML5
applications. Using this model, developers can publish enterprise mobile HTML5 applications to
KidoZen without the need to publish any on-premise infrastructure. When a mobile web application
is published to KidoZen, the platform configures the required backend capabilities, publishes it to
the tenant’s Enterprise App Center and makes it available to users.
The main mechanism for publishing mobile HTML5 to KidoZen is using the Kido Client utility
available with the KidoZen SDK’s. The following figure illustrates this concept

9. Tellago Studios, Inc. Page 8
.
Putting It All Together
KidoZen provides a unique approach to enterprise mobility focusing on providing a flexible model
to enable backend capabilities to enterprise mobile application while providing companies the
flexibility of selecting their preferred mobility tools and frameworks. In that sense, organizations can
leverage KidoZen to power the backend infrastructure required by their enterprise mobile
applications.
From a mobile developer perspective, KidoZen drastically simplifies the application development
lifecycle as illustrated in the following figure.

10. Tellago Studios, Inc. Page 9
Conclusion
KidoZen is the industry-first enterprise mobile platform as a service. KidoZen addresses the main
limitations of traditional enterprise mobility platforms by providing a cloud-centric platform formed
of four fundamental components: a backend as a service cloud, a series of mobile SDKs, an
enterprise application center and an infrastructure for hosting mobile HTML5 applications.
Add backend capabilities
to your app using
KidoZen SDKs and BaaS
cloud
Integrate with your
corporate systems using
KidoZen SDKs and BaaS
Cloud
Publish your app to the
KidoZen App Center
Manage and monitor
your enterprise mobile
app using KidoZen App
Center
Develop
(using any mobile dev
tools)

11. Tellago Studios, Inc. Page 10
About the Author
Jesus Rodriguez is a co-founder and CEO of both Tellago Studios and
Tellago, two fast growing start-ups with a unique vision around software
technology. Jesus spends his days working on the technology and strategic
vision of both companies. Under his leadership, Tellago and Tellago
Studios have been recognized as an innovator in the areas of enterprise
software and solutions achieving important awards like the Stevie Awards’
American and International Business Awards.
A software scientist by background, Jesus is an internationally recognized speaker and author
with contributions that include hundreds of articles and sessions at industry conferences. Jesus
serves as an advisor to several software companies such as Microsoft and Oracle, and is the only
person who currently holds both the Microsoft MVP and Oracle ACE technology awards. Jesus
is a prolific blogger on all subjects related to software technology and entrepreneurship. You can
gain valuable insight on business and software technology through his blogs at
http://jrodthoughts.com and http://weblogs.asp.net/gsusx .