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Team Sync Presentation 111208
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Team Sync Presentation 111208

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  • 1. Generative Phase Designing for Service F’08 Carnegie Mellon University Maria Emerson Brigit Kang Priyanka Shetye Sungjoon Steve Won Wei Zhou
  • 2. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Our goal: where we started Empowering patients We aim to restructure primary care systems to reduce repeated steps both within and between visits and better utilize time for patients and staff alike.
  • 3. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Generative Research ‣ Territory Map ‣ Interviews ‣ Card survey ‣ Body storming ‣ Comparative Analysis ‣ Brainstorming ‣ First person Observation ‣ Personas ‣ Scenarios
  • 4. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Communication Areas for opportunity Sharing & Feedback - Immediate Attention - Remote doctors - Education - Emotional Needs Tracking Self-identity Alerts/ Triggers/ Trace Identification & Verification - Patient flow Sync - Patient & Staff ID - Doctor/Staff/Nurse’s activities - Access & Security - Patient’s background - Medications - Community - Family history Self Profile ‣ Increase patient knowledge Sensing & Recording ‣ Increase patient control - Temperature - Blood Pressure ‣ Increase staff efficiency - Nutritional Info - Other Personal Info
  • 5. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Immediate Feedback Model Current Service Model Medical Event Anxiety Level Clinic visit Doctor interaction Patients experience Time Our Service Model Anxiety Level Time
  • 6. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Personas rebecca life status: 35 y/o married PCP goals: care for patients without sacrificing family immediate relief ling life status: 28 y/o single accountant medical status: migraines affecting work, taking multiple drugs goals: excel at work, control pain ongoing attention george life status: 76 y/o single retired lawyer medical status: recent herniated disk, epilepsy, high blood pressure goals: enjoy grandchildren, stay independent awareness jerome life status: 43 y/o married architect medical status: worried about layoffs at work, started smoking again goals: provide for family, be in good physical condition
  • 7. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Service moment String Medcard detects Ling’s nutritional When Ling has a stomachache, She immediately gets her primary information she can update her Medcard doctor’s feedback. By tracking her status to “Need immediate nutritional data, her doctor knows attention”. he stomachache may caused by having unhealthy food, so the doctor gives her a Digital prescription and medication suggestions. Recording personal data Triggers you to seek Communicate with doctor medical attention
  • 8. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Service moment String Ling decides to Before she reaches, the The public display shows As the diagnosis goes on, visit her doctor, receptionist, the nurse and her data, she only needs the Notes taken by doctors She makes an the doctor already knows to add new info. have been recorded into appointment about her information and Medbook personal thru Medcard, her goal. database. and use Medcard as her ID Data follows to doctor’s o ce Receive treatment Check in using MedCard Use and build patient information & illness story on public display
  • 9. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Service moment String The visualization information on a public touch-screen The patients can check personal medical display gives patients topics to talk, they can check their information, digital prescription, treatment records individual waiting time, weather, or other info on the and communicate with physicians through Medbook display. and Medcard. The display visualizes the doctor’s location, the patients Medbook community component supports patient can either read it on Medcard or thru the public display. to gain knowledge from other patients and physicians.
  • 10. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Outside o ce Inside o ce Outside o ce Biometrics measured Nurse con rms your status Treatment thru Medbook Interact with nurse on patient information Communicate with doctor & illness story on public display Update status on Medbook Trigger for medical attention Update status on Medbook Data follows to doctor’s o ce Communicate with Doctor Medical Start Interact Follow Event treatment with Up Nurse Pharmacy Contact Interact Primary Check Pharmacy with Care O ce in Doctor Explain medical situation Use MedCard Use and build up patient info & illness story on public Appointment by Phone. display with doctor Electronically con rm info Digital Receive treatment Appointment thru Medbook Prescription Follow nurse to another room Communicate with Doctor Bring up patient’s data Communicate with Doctor Medbook (e.g., conversation, status update, prescription) (e.g., conversation, status Make appointment(s) Track the notes taken by nurses and doctors update, prescription) Check-in device Medcard Recording personal data Recording personal data Bring up persoal data
  • 11. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Stakeholder lifestyle change For physicians For Staffs/Nurses ‣ More time with computers ‣ Work as a team to support the ‣ Paid for both online and offline efforts physicians’ work ‣ Requires communication skills ‣ Requires skills in communication ‣ More energy on remote treatments ‣ Requires skills of using computer ‣ Faster work pace softwares ‣ Work as a primary care team ‣ Raise Efficiency ‣ Communicate remotely with each other For Patients ‣ More time with device or computers ‣ Proactively communicate with each other ‣ Train to be their own doctors
  • 12. 01 Overview 02 Generative Research 03 Personas 04 Journey Map 05 Service String Next steps ‣ Concept validation using scenarios ‣ Concept refinement ‣ More generative research
  • 13. Thank you. Questions?

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