Empowering Shoppers... in a Blink
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
CLIENT:
Giant Eagle
TARGET:
Self-Checkout
GOAL:
Control
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
Negative expectations Scan the same items multiple times
People ignore rules No way to return unwanted items
Wrong estimation nding a lane Hard to scan heavy items
Limited and uncomfortable Space Scan Advantage card Card payment device unconnected to
the main interface
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
Negative expectations
People ignore rules
Wrong estimation nding a lane
Scan the same items multiple times
No way to return unwanted items
Hard to scan heavy items
Limited and uncomfortable Space
Scan Advantage card
Card payment device unconnected to the
main interface
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
1
Entrance
Customers enter the store wanting to shop.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
2
Welcome Screen Ring
A 3D movie greets shoppers and introduces Blink is hung on a ring for shoppers to
the Blink scanning system. take along on their journey.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
3
Easy Access
Blink is easy to clip to your cart or basket while you are not
using it, keeping it accessible while you browse.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
4
Adding Items
Blink the barcode of each item you add to your cart.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
5
Display
Blink shows you the price of the item and your current total.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
6
Produce Weigher Wireless Sync
Place produce on a nearby weighing station Blink talks to the weigher and adds the
and select type. produce to your items.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
7
Paying Bagging
Bring Blink to a paying station and pay by Bags are available for those who carried
cash or credit card. groceries by hand.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
8
Exit
Please return your Blink to the ring at the exit.
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Empowering Shoppers... in a Blink
DIY self-check out experience
Project Overview Research Current Model Optimized Model Prototype
9
Banner
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi

Questions
DIY self-check out experience
Service Design | Instructor: Shelley Evenson Wei Zhou | Steve Won | Jill Zhou | Karl Nieberding | Hajin Choi