Analysis of Film Posters      Kianna Briggs
Micro Elements                                                                         The use of direct address          ...
Micro Elements                                                                    The costume in which she is             ...
Macro ElementsTarget AudienceThe tradition fairytale Little RedRiding Hood is aimed at youngchildren however the image of ...
Micro Elements                                                                     The three main characters have been    ...
Micro Elements                                                                    The inter-title here is used as a       ...
Macro ElementsTarget AudienceDue to the fact that this poster looksquite mystical and magical suggeststhat the target audi...
Micro ElementsThe actress is looking directly into the camera.The direct address here creates a relationshipbetween her an...
Micro Elements  The name if the film has been written in  fire which is quite interesting as it stands  out on the poster ...
Target AudienceThere is not a lot of colour on this posterindicating that it is more likely to be aimed atan older audienc...
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Analysis of film posters

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Analysis of film posters

  1. 1. Analysis of Film Posters Kianna Briggs
  2. 2. Micro Elements The use of direct address here by Little Red Riding Hood looking directly into the camera creates a connection between the audience and her because her eyes are a powerful image which may be used to frighten the audience. Furthermore it highlights the genre because this image looks haunting emphasising the fact thatThe name of the film is written in red writing it is a horror film.which simply relates to the title of the film. The tagline here almost summarisesHowever it is edited with spots of blood the narrative of the film. This issurrounding it implying that death and pain will be significant because it is short thereforeinvolved in the film. As a result of this it changes allowing the audience to possiblythe concept of the original fairytale where there remember it. The font is quit smallwas a happy ending and could indicate that this indicating that it is not as important asone will not be a happy ending but instead filled the powerful image of Little Red Ridingwith deaths and murder. Hood which occupies the majority of the poster.
  3. 3. Micro Elements The costume in which she is wearing is the typical outfit that Little Red Riding Hood is known for wearing. It highlights her status indicating that she is not from a privileged background. Therefore the audience who know the story will appreciate the fact that the specific elements of the story have not changed. Her posture is reserved suggesting that she is a shy, innocent character however her facial expression indicates that she has a darker side showing the change in genre.The inter-title here increases the chance of theaudience actually watching the film. This is The layout of this poster is simple only using twobecause the audience who watch Twilight will columns suggesting that the main focus of thealso be interested in this film which suggests poster is the image as it is centred in the middle.that this film will be successful because Twilight The position of it connotes that the designerswas also successful. As well as this the text specifically want the audience to look at the imageunderneath it features adjectives such as because it not only suggests the change in genre”breath-taking” which almost entices the from the original fairytale but also is a powerfulaudience to watch it. image because it immediately indicates the name of the film by her costume.
  4. 4. Macro ElementsTarget AudienceThe tradition fairytale Little RedRiding Hood is aimed at youngchildren however the image of alittle girl looking directly intothe camera with a hauntingexpression on her face suggeststhat this is a horror film aimedat a more older audience. Aswell as this the colours used arequite sinister and darkindicating that this poster isaimed at an older audience whowould be more intrigued. Tone and Register The tone of this poster is quite sinister becauseEffect and Effectiveness it simply has one image of Little Red RidingThere is limited text on this poster. The effect of this Hood surrounded by snow implying that theis so the audience focus precisely on the image as film is set in the winter in which it is dark andappose to the text. However the type of font used is mysterious. Therefore the tone is mysterious toquite basic allowing the audience to be able to easily the audience engaging them to watch the film.read the information. The effect of this is for theaudience to interpret the information how they wantwithout having to worry about the difficulty of haveto understand what the text says.
  5. 5. Micro Elements The three main characters have been included on this poster but the designers have merged separate images together in order to present the different lives of the characters and also the type of character they are. For example here the witch is surrounded by dark colours which indicates she is the villain within the film. As well as this it also indicates that she is powerful because of the type of clothes she is wearing. In addition he posture is aimed at Snow White suggesting that there is aThe central image is of Snow White suggesting that relationship between them, possibly onethe film is centred around her. Furthermore the where she is hunting for Snow White.clothes she is wearing connote her status suggestingthat she is poor. She is surrounded by flowers and pots The Huntsman’s posture is positionedwhich could indicate that she lives in the woods. As a towards the camera but he is lookingresult of this the audience are aware that the towards Snow White which could indicateproducers have not changed the elements of the that he is going to save her. However the factfairytale that are in relation to the traditional fairytale. that the witch and the Huntsman are on either sides of Snow White implies that they represent the good and bad sides.
  6. 6. Micro Elements The inter-title here is used as a promotional method. This is because the audience who watched Alice in Wonderland will also be interested in this film. As well as this by including a similar fairytale indicates what type of film this will be. The position of Snow White, turning away from the witch indicates that she is possiblyAlthough all these characters are on different sides they all frightened. However the facthave one thing in common which is that they all have a that she is turning into theweapon. This immediately implies that there is going to be a Huntsman suggests that shebattle between the characters suggesting that there will be is looking for his help.action events in the film. This is useful to the audience because Therefore his role of theit could either increase the possibility of them watching the hero is shown by her bodyfilm as they may be interested in action. posture. As well as this because she is in the middle of the poster suggests she is the main character.
  7. 7. Macro ElementsTarget AudienceDue to the fact that this poster looksquite mystical and magical suggeststhat the target audience is children asthey are mainly interested in filmsthat are centred around a fictionalnarrative. As well as this the intertitleat the top of the poster features“Alice In Wonderland” which istraditionally a childrens filmtherefore the audience are shownhere again as it is more likely to be forchildren as appose to adults. Tone and Register The poster uses a range of colours to create a Effect and Effectiveness mystical tone which correlates with the idea The use of three images indicates there are three that it is a Disney film. This is because Disney stories merged into one however the fact that their is an institution that is well known for magic facial expressions are serious suggests that this is therefore the use of mystical colours such as not a jolly film. Therefore the effect of this is that blue incorporates the idea of magic. As a the audience understand that there is a good and result of this the audience are shown. evil battle which is situated around the girl in the middle who is obviously Snow White .
  8. 8. Micro ElementsThe actress is looking directly into the camera.The direct address here creates a relationshipbetween her and the audience in which she isasking for help. This reflects her characterwithin the film, therefore the audiencesympathise with her which is possible a uniqueselling point for the film. In addition the factthat she is crying implies that she is the victim inthe film. She is positioned behind bars which suggests that she is trapped. Therefore the idea of escape is introduced which hints as to what the film is about. Ideas of kidnap and entrapment are brought to mind indicating that the genre could possible be thriller or horror as these are typical conventions. The name of the main actress is featured on the poster which is a unique selling point because the audience will recognise the actress and know her films therefore will be encouraged to watch this film.
  9. 9. Micro Elements The name if the film has been written in fire which is quite interesting as it stands out on the poster because there isn’t a lot of colour. The fire has connotations of death and suffering suggesting that in the film this woman will suffer. The genre is shown here because fire is something usually frightening which correlates with a horror or thriller film. The fact that all the letters are in capitals indicates that the designers want all the text to be read highlighting its importance.The credits are featured on the poster to showthe audience who created the film, thistherefore increases the chance of themwatching it because once they recognise aproducer who has produced a successful filmthey will know that this film is also going to besuccessful
  10. 10. Target AudienceThere is not a lot of colour on this posterindicating that it is more likely to be aimed atan older audience. Furthermore the image isquite powerful in which it shows the womansuffering which is not appropriate for anaudience who are adults. As well as this theactress promoted on the poster is not a wellknown actress for young children thereforeadults will be more likely to recognise her.Tone and RegisterThere is a mellow sinister tone created on thisposter by the use of colour in the fact that thewoman’s complexion has almost been satirisedin order to pay attention to the fact that she iscrying.Effect and EffectivenessThe tagline “TIME IS RUNNING OUT”suggests that there is a race against timepresenting an anxious effect as the audienceknow that the woman possibly has a limitedamount of time before she is trapped.
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