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Intro to Typography
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Transcript

  • 1. Typography Monday, April 14, 14
  • 2. Typography MILTON GLASER, 1977 Monday, April 14, 14
  • 3. Typography can be used to communicate: tone of voice personality age gender mood Monday, April 14, 14
  • 4. Two Major Font Classifications Serif Typefaces with embellishments added to the basic form of a character (ex: Baskerville) Sans Serif Typefaces with no embellishments added to the basic form of a character (ex: Helvetica) Monday, April 14, 14
  • 5. 1. This is an example of a sans serif font Monday, April 14, 14
  • 6. 2. This is an example of a serif font Monday, April 14, 14
  • 7. Monday, April 14, 14
  • 8. Monday, April 14, 14
  • 9. Monday, April 14, 14
  • 10. In communicating a message, a balance has to be achieved between the visual and verbal aspects of design. Monday, April 14, 14
  • 11. Visual language Meanings created by the visual appearance of both text and image Monday, April 14, 14
  • 12. Verbal Language Literal meaning of words, phrases and sentences. Monday, April 14, 14
  • 13. Visual language can control the interpretation of verbal language Monday, April 14, 14
  • 14. Monday, April 14, 14
  • 15. VISUAL LANGUAGE = CHOCOLATE, HAPPINESS Greenpeace’s campaign to raise awareness of the impact of deforestation. VERBAL LANGUAGE = KILLER Monday, April 14, 14
  • 16. Herb Lubalin, graphic designer/ typographer, 20th century Monday, April 14, 14
  • 17. Leading The space between lines TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT LEADING Monday, April 14, 14
  • 18. Tracking Adjusting the space between an entire block of text T E X T T E X T T E X T T E X T T E X T T E X T TRACKING Monday, April 14, 14
  • 19. Kerning Adding or subtracting space between specific pairs of characters TEXT TEXT TEXT TEXT TEXT TEX T KERNING Monday, April 14, 14