Design for Communication
Monday, January 20, 14
Welcome!
Introductions
Course Overview
What is graphic design?
Why is it important?

Monday, January 20, 14
What is graphic design?
Graphic design is a creative
process that combines art
and technology to
communicate ideas.

Monda...
More simply put...
Graphic design is

VISUAL

communication
Monday, January 20, 14
Why does it matter?
Today, information is visual
People see thousands of visual messages every
day
It is important that yo...
SO, YOU’RE WALKING
DOWN THE STREET.

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STOP. WHAT DID YOU SEE?

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SPACE, SYMBOL, IMAGE, LANGUAGE (TYPE)
WAYS WE VISUALLY COMMUNICATE
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SPACE: THE DISTANCE OR
AREA BETWEEN OR
AROUND THINGS

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WHITE SPACE IS THE SAME
THING AS NEGATIVE SPACE

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SYMBOL

Monday, January 20, 14
Symbols
Designs used to represent ideas, processes,
directions, or things
Easy to recognize, understand, and remember
Simp...
Tangram Challenge

Monday, January 20, 14
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Intro to Design for Communications

  1. 1. Design for Communication Monday, January 20, 14
  2. 2. Welcome! Introductions Course Overview What is graphic design? Why is it important? Monday, January 20, 14
  3. 3. What is graphic design? Graphic design is a creative process that combines art and technology to communicate ideas. Monday, January 20, 14
  4. 4. More simply put... Graphic design is VISUAL communication Monday, January 20, 14
  5. 5. Why does it matter? Today, information is visual People see thousands of visual messages every day It is important that your messages are seen AND understood This requires knowledge of how to structure your messages using principles of design Monday, January 20, 14
  6. 6. SO, YOU’RE WALKING DOWN THE STREET. Monday, January 20, 14
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  19. 19. STOP. WHAT DID YOU SEE? Monday, January 20, 14
  20. 20. SPACE, SYMBOL, IMAGE, LANGUAGE (TYPE) WAYS WE VISUALLY COMMUNICATE Monday, January 20, 14
  21. 21. SPACE: THE DISTANCE OR AREA BETWEEN OR AROUND THINGS Monday, January 20, 14
  22. 22. WHITE SPACE IS THE SAME THING AS NEGATIVE SPACE Monday, January 20, 14
  23. 23. SYMBOL Monday, January 20, 14
  24. 24. Symbols Designs used to represent ideas, processes, directions, or things Easy to recognize, understand, and remember Simple and bold with no unnecessary details Easy to reproduce Monday, January 20, 14
  25. 25. Tangram Challenge Monday, January 20, 14

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