Contrast

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Contrast

  1. 1. Contrast 9/24/13 Tuesday, October 1, 13
  2. 2. Contrast is created when two elements are DIFFERENT Tuesday, October 1, 13
  3. 3. If two elements are kind of different, but not really, then you have CONFLICT not CONTRAST Tuesday, October 1, 13
  4. 4. SMALL DIFFERENCE = CONFLICT STRONG DIFFERENCE = CONTRAST Tuesday, October 1, 13
  5. 5. Rule of Contrast In order for contrast to be effective, it must be strong. Don't be a wimp. Tuesday, October 1, 13
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  11. 11. Examples of how we create contrast: Large typevs. small type Oldstyle font with bold MODERN font thin line with thick line curved shape with rectangular shape warm color with a cool color Tuesday, October 1, 13
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  14. 14. DON’T BE AFRAID TO MAKE SOME ITEMS SMALL TO CREATE CONTRAST ONCE YOU PULL READERS IN WITH YOUR FOCAL POINT, THEY WILL READ THE SMALLER PRINT IF THEY’RE INTERESTED IF READERS ARE NOT INTERESTED, THEY WON’T READ THE DETAILS NO MATTER HOW BIGYOU MAKE THEM Tuesday, October 1, 13
  15. 15. READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! Tuesday, October 1, 13
  16. 16. READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! READ THIS! Tuesday, October 1, 13
  17. 17. Contrast with purpose! Use contrast to create interest on the page! Use contrast to focus your reader’s attention! If too many elements are contrasting, the page is CONFUSING not CAPTIVATING Tuesday, October 1, 13

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