The ME Factor: PR for you and your brand

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You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com

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The ME Factor: PR for you and your brand

  1. 1. The ME Factor:PR for you and your brand @MEPRAGENCY l #MEFACTOR
  2. 2. STAND OUT IN A CROWDED SPACE@MEPRAGENCY l #MEFACTOR
  3. 3. WHAT IS A BRAND? A BRAND IS A SERIES OF IDENTIFYING MARKS THAT COLLECTIVELY MAKE UP OR DEFINE A PERSON, ORGANIZATION, OR BUSINESS IN ORDER TO DISTINGUISH YOU FROM ANOTHER@MEPRAGENCY l #MEFACTOR
  4. 4. WHAT IS YOUR PERSONAL BRAND?• SELF-PACKAGING• WHAT ARE YOUR CURRENT IDENTIFYING MARKS?• HOW DO YOU WANT TO BE SEEN?@MEPRAGENCY l #MEFACTOR
  5. 5. HOW TO ENHANCE YOUR PERSONAL BRAND• OUTLINE HOW YOU WOULD LIKE TO BE DEFINED• TEACH PEOPLE HOW TO RECEIVE YOUR NEW BRAND• CREATE YOUR BIO THAT INCLUDES PERSONAL & PROFESSIONAL ACCOMPLISHMENTS• NEED HELP? ENLIST A PERSONAL BOARD OF DIRECTORS@MEPRAGENCY l #MEFACTOR
  6. 6. HOW TO ENHANCE YOUR PERSONAL BRAND VIA SOCIAL MEDIA• SM IS YOUR FIRST LINE OF DEFENSE• FIRST THINGS FIRST UNDERSTAND SM (AND HOW YOU WILL USE IT) • TWITTER l FACEBOOK l LINKEDIN l PINTEREST l YOUTUBE l BLOGGING@MEPRAGENCY l #MEFACTOR
  7. 7. @MEPRAGENCY l #MEFACTOR
  8. 8. @MEPRAGENCY l #MEFACTOR
  9. 9. @MEPRAGENCY l #MEFACTOR
  10. 10. @MEPRAGENCY l #MEFACTOR
  11. 11. @MEPRAGENCY l #MEFACTOR
  12. 12. @MEPRAGENCY l #MEFACTOR
  13. 13. HOW TO ENHANCE YOUR PERSONAL BRAND VIA SOCIAL MEDIA• SM IS YOUR FIRST LINE OF DEFENSE• FIRST THINGS FIRST UNDERSTAND SM (AND HOW YOU WILL USE IT) • TWITTER l FACEBOOK l LINKEDIN l PINTEREST l YOUTUBE l BLOGGING• DETERMINE THE “LOOK”• SUMMARIZE YOUR BIO• ADD LIKE-MINDED FRIENDS/FOLLOWERS@MEPRAGENCY l #MEFACTOR
  14. 14. HOW TO ENHANCE YOUR PERSONAL BRAND VIA COMMUNITY• OUTLINE YOUR “CAUSE”• ALIGN WITH 2-3 ORGANIZATIONS • 1-2 CIVIC/COMMUNITY • 1-2 PROFESSIONAL • 1 SOCIAL• ACTIVELY PARTICIPATE IN A COMMITTEE• BECOME A REPRESENTATIVE FOR YOUR “CAUSE”@MEPRAGENCY l #MEFACTOR
  15. 15. HOW TO ENHANCE YOUR PERSONAL BRAND VIA AWARDS/ACKNOWLEDGMENTS• DON’T BE AFRAID TO BE RECOGNIZED FOR YOUR WORK• SHARE WITH OTHERS THAT YOU WOULD LIKE TO BE NOMINATED• GIVE VITAL TALKING POINTS TO YOUR BOD AND OTHERS@MEPRAGENCY l #MEFACTOR
  16. 16. HOW DOES YOUR BRAND TRANSLATE IN YOUR BUSINESS• YOUR CUSTOMERS WILL APPRECIATE YOU MORE• YOU WILL STAND OUT IN A CROWDED ROOM/FIELD• YOU WILL BECOME AN ACTIVE RESOURCE• YOUR STRATEGIC MOVES WILL CAUSE YOUR BUSINESS TO GROW@MEPRAGENCY l #MEFACTOR
  17. 17. FINAL THOUGHTS• OUTLINE GOALS AND SEE THEM THROUGH FOR 2-3 YEARS MINIMUM• CREATE A PERSONAL BOARD OF DIRECTORS THAT CAN ENHANCE YOU PROFESSIONALLY• PEOPLE DO BUSINESS WITH PEOPLE• MAKE STRATEGIC DECISIONS ABOUT EVERYTHING• SHARE YOUR VISION FOR YOU AND YOUR BRAND WITH OTHERS• REMAIN AUTHENTIC• ALERT YOUR BOD TO YOUR ACTIVE CHANGES @MEPRAGENCY l #MEFACTOR
  18. 18. Questions? @MEPRAGENCY l #MEFACTORTHE ME FACTOR: PR FOR YOU AND YOUR BRAND

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