Reading A Woman’S Mind

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  • 1. READING A WOMAN’S MIND
  • 2.
    • in number of working woman
    • in aspiration levels
    • in nuclear families
    • Changing spending patterns
  • 3. Values of woman
    • Less self centered / selfish
    • Ability to dictate values to people she can influence
    • Cruelty in any form less enjoyed by women
  • 4. Abilities of a woman
    • Quick Visual grasp
    • Patience
    • Eye for economy
    • More potential for WOM
    • Re – use of packaging material
    • Transmission and reception of communication
  • 5.  
  • 6. Attitude to advertisements
    • Use of female sex symbols in advertisements:
    • The female form is more beautiful
    • Men are both attracted and aroused by female imagery
    • Women are attracted but less aroused.
    • Depicting children can be more attractive to women
  • 7. Reading a woman’s mind PHYSICAL When she attains puberty EMOTIONAL Her thinking faces a paradigm shift
  • 8.
    • 17% of all Indian women are working women
    • 31% of the Indian workforce are women
    • 60% of all metro homes are working women
    • Working women constitute 37% of IT workforce
    • 60% of Urban women live in nuclear families
    • 80% of Urban working women work 6 days a week
    • 90% of Urban working women are in regular full time jobs
    The Indian Woman
  • 9. WORKING MOTHER
    • Married working woman – large segment
    • Change is inevitable Change in perspective
    • Requirement for a balance between personal and professional life
    • Provide a support for the same
  • 10. Stay-at-home housewives Plan-to work housewives Just-a-job working woman Career oriented working woman Working Mothers
  • 11. 4 Ps PROMOTION: Using experts’ testimonials PRICE: Rs 39 only PLACE: Metros (Delhi, Mumbai, Bangalore, Chennai) PRODUCT : Working Mother – Monthly issue 80 to 100 pages
  • 12. CONTENT Balance You Gorgeous Mom Healthy Mom Mom inspiration Balance Work Diversity at work Career centre Coping Finance Balance Family Wellness Family focus Learning curve Child care Body & Spirit Career Centre
  • 13. S – T – P
    • SEGMENT –
    • Urban woman (nuclear & extended family)
    • TARGET –
    • 25 to 35
    • POSITIONING –
    • An aid for the new mother to handle her baby
    • An aid to the corporate-home life balance
    • Brings you closer to your aspirational need
  • 14.