Pepsi
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Pepsi

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Pepsi Pepsi Document Transcript

  • Assignment 2 MM Page 1 Overview about PEPSI Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Brad ham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Brand ham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Brand ham describes the trademark as an "arbitrary hyphenated word "PEPSI-COLA"",
  • Assignment 2 MM Page 2 MARKETING MIX OF PEPSI PODUCT STRATEGY Pepsi has been bringing fun and refreshment to consumers for over 100 years. Learn more about our flagship brand and the broad spectrum of beverages it offers worldwide. PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase , New York with interests in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages Pepsi is known as worlds numbers one cold drink and spread all over the worlds. Pepsi consumptions increase day by day due to increase of Pepsi lover. Design: Its design is different from others cold drinks. : Brand Name Our products can be found in nearly 200 countries around the globe. PepsiCo Is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates more than $1 billion each in annual retail sales. Take a closer look at the brands and products that make up the PepsiCo portfolio. Pepsi is available in many flavors according to the customers need and wants.
  • Assignment 2 MM Page 3 EXAMPLES OF ITS OF ITS PRODUCTS PRICE STRATEGY: Price indudes the pricing strategy of the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels Price decisions include: • Priong Strategy (Penetration, Skim, etc) • List Price payment period • Discounts • Financing • Credit terms The soft drink industry today is confronted with a bewildering array of price increases. Our expenditures for labor, ingredients, transportation and more all continue to rise. The cost of aluminum alone has increased dramatically since last year. Across our entire system however, we have been cutting overhead and re-engineering our manufacturing process in order to keep our prices competitive. It is our policy to limit any price increases to the retail trade to the lowest possible extent Providing Price & a Pepsi is also affordable for a normal person that can be afford ed. Pepsi is given to it lover at nominal rates Pepsi is available in various prices. Price of all soft drinks were probably same but Pepsi lovers wants Pepsi instead of coke dew and 7up and other drinks.
  • Assignment 2 MM Page 4 Discount Providing quality products at the lowest possible price has always been one of the main concerns of Pepsi. For example, in PAKISTAN two-liter bottle of Pepsi cost 9Ors and allow discount to its retailers and whole sallers and also allow discount in RAMZAN PLACE STRATEGY it not only includes the place where the product Is placed, all those activities performed by the company to ensure the availability of the product the targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions. Placement decisions indude: • Placement • Distribution channels • Logistics • Inventory • Order processing • Market coverage selection of channel members INTODUCT1ON . Pepsi was first introduced as “Brad’s Drink. n New Bern. North Caroling, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme Pepsin and kola nuts used in the recipe. Pepsi was firstly introduce with the name of Pepsi cola and than converted into Pepsi name. some pictures & Pepsi when it was introduce in new Bern north Carolina and united state are. it not only includes the place where the product Is placed, all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the
  • Assignment 2 MM Page 5 product at the right place, at the right time and in the right quantity is crucial in placement decisions. Placement decisions indude: • Placement • Distribution channels • Logistics • Inventory • Order processing • Market coverage selection of channel members CHANNEL OF DISTRIBUTION
  • Assignment 2 MM Page 6 PROMOTION strategy Promotion indudes all communication and selling activities to persuade future prospects to buy the product. Promotion decisions include: • Advertising • Media Types • Message • Budgets • Sales promotion • Personal selling • Public relations • Direct marketing METHOD OF PROMOTION Pepsi uses various methods to Promote i products, mostly it is through advertisements and via crickets and films hero also cast for Pepsi advertisement and publicity Another way to publicity is to offer a new scheme into market that buy Pepsi 300ml and chance to win ticket to watch world cup live with blab blab blab. -
  • Assignment 2 MM Page 7 ANALYSES Pepsi is famous and favorite soft drink of every even but it is being more popular in youngster. But there is a though time competitors in a market with Pepsi is coca cola which is also most popular in all over the world. There is a big competition between Pepsi and coke. According to the market survey Pepsi is defeat it coke just by 2% it means that 52% lover of Pepsi is spread all over the world but there is also a big fan of coke all over the world it means that Pepsi have to introduce some thing new in a market. I think Pepsi has to introduce again juice in a market with various flavors. Pepsi introduce Tropicana into market wt*h is a popular in a market which is in only mango flavor. But we all know that all people have not same taste that kept in our mind being as a manufacturer Pepsi has to introduce again juice in a market with the old name TROPICAN but in different flavors like orange, strawberry, grapes and banana flavors which will be popular.
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