“One world, One Burger”- McDonald’s
WELCOME TOTHE WORLD OF McDonald’s                Presented by                Khushal Thakkar 54                Ruchin Thak...
About McDonaldsBegan in 1940Located in 122 countries       31000 Restaurants51 million people are served a day at 31000   ...
• 1940 :: First McDonald’s Opened in USA• 1953 :: McDonald’s Began To Franchise• 1964 :: McDonalds issued its first annual...
India – Entry Strategy
Hard Castle Restaurants Pvt. Ltd
Connaught Plaza Restaurants Pvt. Ltd
Product Adaptation – The             Indian Challenge          40% population is vegetarian       Maharaja Mac replaced by...
Marketing Analysis                  4 P’s Analysis                                   $          Product• Wide variety of m...
Marketing Analysis                  4 P’s Analysis                                             $ Promotion• I’m lovin’ it ...
Marketing Analysis                    4 P’s Analysis                                           $                         P...
Marketing Analysis                 4 P’s Analysis                                             $                           ...
Segmentation, Targeting and                   ositioning…        • The main target segments are children,          youth a...
• Children      -happy meal toys      -play place• Teenagers      -price sensitivity      -varieties offered• Adults      ...
THANK   YOU
Upcoming SlideShare
Loading in...5
×

Mcdonalds marketing

1,284

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,284
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mcdonalds marketing

  1. 1. “One world, One Burger”- McDonald’s
  2. 2. WELCOME TOTHE WORLD OF McDonald’s Presented by Khushal Thakkar 54 Ruchin Thakkar 55
  3. 3. About McDonaldsBegan in 1940Located in 122 countries 31000 Restaurants51 million people are served a day at 31000 different locations Independent local business people own and operate more than 80% of McDonald’s Globally
  4. 4. • 1940 :: First McDonald’s Opened in USA• 1953 :: McDonald’s Began To Franchise• 1964 :: McDonalds issued its first annual report• 1975 :: Drive Thru Was Introduced• 1984 :: Ray Kroc Died on 14th January• 1996: The first Indian McDonalds opens.• 2005 :: McDonald’s Opened Wi-Fi Service• 2009: 20th Century Fox and McDonalds begins promotional partnership.• 2012: McDonalds begins posting the calories count for items on the menus and menu boards in the drive-thru.
  5. 5. India – Entry Strategy
  6. 6. Hard Castle Restaurants Pvt. Ltd
  7. 7. Connaught Plaza Restaurants Pvt. Ltd
  8. 8. Product Adaptation – The Indian Challenge 40% population is vegetarian Maharaja Mac replaced by Big Mac Respect for local culture Only vegetable oil use as a cooking mediumRe-formulated own products using spics favored by Indians
  9. 9. Marketing Analysis 4 P’s Analysis $ Product• Wide variety of menu items - veg and non-veg product - health-conscious items• Local flavors• Variety of product offering
  10. 10. Marketing Analysis 4 P’s Analysis $ Promotion• I’m lovin’ it campaign to attract family• Feature artists to target teenagers• Advertising through media
  11. 11. Marketing Analysis 4 P’s Analysis $ Place• 31,000 stores worldwide• About 230 outlets in India• Mainly focuses in north and west India• Distribution channel• Operations - Company-owned - Franchise
  12. 12. Marketing Analysis 4 P’s Analysis $ Price• Traditionally - value-pricing as competitiveweapon• Now, offer products at range of price points - attract both price-sensitive andhealth-conscious consumers
  13. 13. Segmentation, Targeting and ositioning… • The main target segments are children, youth and the young urban family. • Targeted audiences ; -children -teenagers -adults3/31/2013 consumer behavior 13
  14. 14. • Children -happy meal toys -play place• Teenagers -price sensitivity -varieties offered• Adults -right ambience -products worth the money -healthy
  15. 15. THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×