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100 THINGS
TO WATCH IN 2013
DECEMBER 2012
WHAT WE’LL COVER
Background

Our Track Record

Our Things to Watch in 2013




   100 THINGS TO WATCH IN 2013
BACKGROUND
In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013.



  – Intelligent Objects:
                                          Appcessories and                       .

  – Predictive Personalization:
                                                                            Data Scientists
    hotshots, marketers offering                                       and consumers focusing on
                   .

  – Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online

                                                                                                           and
                         .

  – Peer Power:
                                                                                  Food Sharing services and the
    rise of Trust Ratings.




    100 THINGS TO WATCH IN 2013
OUR TRACK RECORD

 – Anywhere, Any-‐Way Shopping:




   (as highlighted in this list).

 – Crowdsourced Learning:




   Skillshare points to a future of more open education and opportunities for lifelong learning.”

 – Smart Clothing:




  100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.)
 Our Things to Watch from last year included (cont’d.)

   – All Things Military-‐Inspired:

                           The New York Times

     Xers,” said the Times


   – P-‐to-‐P Experiences:




   – Unwrapping the Process:




     100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.)




  100 THINGS TO WATCH IN 2013
OUR THINGS TO WATCH IN 2013
1. 3D Bioprinting            21. Dads in the Aisles     41.                         61. Nature As Antidote   81.
                                                              Hieroglyphics                                        Fiction
2.                           22.                                                    62. Neurotechnology
                                                        42. Hotels in Africa                                 82. Set Jetting
3. African Tech Stars                                                               63.
                             23. Decline of Chinese     43.                                                  83. Shopping Hotels
4.                                                                                  64.
                                 Bling                        Tech
                                                                                                             84. Social Media Hacks
      Alternative Brand                                                                   NFC Tags
                             24. Desalination           44. Humane Food
      Currencies                                                                                                   Standup Desks
                                                                                    66.
                                   Detoxifying Life
6.                                                                                                           86.
                                                              Customer Service            Offset Thinking
                             26. Digital Ecosystems                                                                Apps
      Appcessories
                                                        46. Impact Sourcing         68. Online Groceries
                                   Drones                                                                          Sugru
8.
                                                              Imperfection          69.
                             28. ecoATM                                                                      88.
9.
                                                        48. Individual Attention
                             29.                                                                             89.
10. Bee Venom
                                                        49.
                             30. Emotion Recognition
11. Biometric
                                                              JOMO (Joy Of                                   90. Teff
    Authentication           31. The End of Voicemail
                                                              Missing Out)
                                                                                                             91. Trade School
12. Blocking Social Media    32. Faux Meat
    Bores                                                                                                    92. Trust Ratings
                             33. Fitness Beyond                                           Second Screen
13. Chia Seeds                   the Gym                                                                     93.
14.                          34.                                                                             94.
                                                              Charging
      Shopping
                                   Food Sharing
                                                              Media That Gets to
                             36. Frontier Markets                                                            96. Vertical Farming
16. Coaching Brands
                                   G20 Devolves to            Medical Smartphones         Design                   Video Games As Art
      Cool Techie Camps
                                                                                                             98.
18.                          38.                                                          Recycling
                                                              Midcalorie Foods                               99. Wireless Charging
      Translation
                             39. Geofencing                                               River Cruising
                                                              Mindful Living                                 100.
19. Cutting out the
                             40.                                                    80.
    Middleman
                                                              Goes Mainstream
20.
                                                        60. MOOC Stars


          100 THINGS TO WATCH IN 2013
1




                                  like heart valves and cells applied directly to




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    100 THINGS TO WATCH IN 2013                                                             TED
2 ADULT PLAYGROUNDS


                                of us. Taking inspiration from similar playgrounds
                                in China and parts of Europe, these spaces




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  100 THINGS TO WATCH IN 2013
3 AFRICAN TECH STARS

                                Internet access, tech entrepreneurs and
                                engineers are emerging around the continent,



                                innovation center,” as part of its development




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  100 THINGS TO WATCH IN 2013
4

                                  found that as many as 1 in 12 American children




                                  to manufacturing foods free of allergens like




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    100 THINGS TO WATCH IN 2013
ALTERNATIVE BRAND CURRENCIES



                              For instance, chocolatier Anthon Berg created

                              accepted generosity (a promise to do something
                              nice for a loved one) instead of money. Nike’s




                              share on social media.



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100 THINGS TO WATCH IN 2013                                                   Anthon Berg
6




                                  mulling physical stores.



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    100 THINGS TO WATCH IN 2013
speakers and small screens that provide users




                              and RFID tags in BlackSocks help ensure the
                              socks are correctly paired.




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100 THINGS TO WATCH IN 2013
8 THE ARABIC WEB


                                there’s rising incentive as this region of around




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  100 THINGS TO WATCH IN 2013
9


                                  existing consumer segment to consider the



                                  venture capital arm, BMW holds a minority stake


                                  to spare.




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    100 THINGS TO WATCH IN 2013
10   BEE VENOM



                               involves systematically stinging patients suffering

                               and MS, is thought to help improve circulation,




                               company told The Wall Street Journal in June

                               over the past year.




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 100 THINGS TO WATCH IN 2013                                                  Manuka Doctor
11   BIOMETRIC AUTHENTICATION




                               For smartphone security, Android 4.0 has a Face




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 100 THINGS TO WATCH IN 2013                                                          |Chris|
12   BLOCKING SOCIAL MEDIA BORES




                               out to more categories, offering lighthearted




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 100 THINGS TO WATCH IN 2013
13   CHIA SEEDS




                               out 11 products, including Coconut Chia Granola.




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 100 THINGS TO WATCH IN 2013                                                          Dole
14

                               collect” melds digital and physical commerce




                               Tesco and Asda in the U.K. and Ahold in the



                               eBay are getting into the pickup game too. Look

                               categories, such as home improvement.




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 100 THINGS TO WATCH IN 2013                                                          Tesco
‘CLOAKING’



                              services that help them temporarily hide from


                                               The New York Times


                              next three hours.’”




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100 THINGS TO WATCH IN 2013
16   COACHING BRANDS




                               and suggested solutions. With consumers sharing
                               more data, and marketers passively collecting




                               expenses (BillShrink), managing their money




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 100 THINGS TO WATCH IN 2013                                                         Mint
that offer everything from game creation to




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100 THINGS TO WATCH IN 2013                                      iD Tech Camps SWEappcademy
18   CROWDSOURCED TRANSLATION



                               multilingual talks, education and popular
                               entertainment. Duolingo, a startup launched in




                               international entertainment site Viki, fans have


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 100 THINGS TO WATCH IN 2013                                                       Duolingo
19   CUTTING OUT THE MIDDLEMAN




                               rates. We’ll see a range of upstart challengers as




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 100 THINGS TO WATCH IN 2013
20

                               and planes falling out of the sky at the click of




                               state to penetrate another nation’s computers

                               or disruption”). We’ll see a shift in armed




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 100 THINGS TO WATCH IN 2013                                                         [1], [2], [3]
21   DADS IN THE AISLES



                               on moms. Men are taking on more cooking and
                               cleaning, parenting duties and shopping. As they
                               populate the aisles of supermarkets, drugstores,

                               taking the male perspective into account, goods
                               retooled for male appeal and messaging that




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 100 THINGS TO WATCH IN 2013
22
                               With governments and corporations starting to

                               demand explode for the scientists needed to
                               cull insights from the analyses gleaned through
                               analytics platforms. What may sound like a dull


                               into the spotlight. And they’ll command heady



                               planning processes.




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 100 THINGS TO WATCH IN 2013
23   DECLINE OF CHINESE BLING


                               understated luxury goods and products not


                               among the most selective shoppers. Gucci, for

                               sales in China did not prominently feature its

                               Group chief executive Helen McCluskey has

                               category” in China.




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 100 THINGS TO WATCH IN 2013                                                            Gucci
24   DESALINATION




                               Australia, Algeria and Israel. The latter is aiming




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 100 THINGS TO WATCH IN 2013                                                   Water For Good
various chemicals from their products. Johnson

                              harmful chemicals and reformulating its personal
                              care range. Walgreens has introduced Ology, a line
                              of nontoxic personal care and cleaning products.


                              out of their supply chains, thanks largely to




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100 THINGS TO WATCH IN 2013                                                      Greenpeace
26

                               create or expand ecosystems that lock customers
                               into an array of devices, tools and services. The

                               as The New York Times has put it, or serve as

                               The Wall Street Journal says. Initially operating




                               content streaming and cloud services.



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 100 THINGS TO WATCH IN 2013                                           Apple Google
DRONES



                                                                Wired




                              checking on crops or damaged roofs to assisting




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100 THINGS TO WATCH IN 2013
28   ecoATM



                               electronics, the company markets kiosks that


                               and model of these devices and assess their



                               the end of 2012 and planning on international
                               expansion in 2013.




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 100 THINGS TO WATCH IN 2013                                                          ecoATM
29

                               years. The American Society for Reproductive
                               Medicine changed its position on the practice in




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 100 THINGS TO WATCH IN 2013                                                     M. Johnson
30   EMOTION RECOGNITION

                               Researchers and programmers from Egypt to

                               computers to read human emotions through a




                               education tools or help people on the autism




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 100 THINGS TO WATCH IN 2013                                                    Theo Gevers
31   THE END OF VOICEMAIL



                               or leaving messages is coming to feel like a



                               much faster. Internet phone company Vonage




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 100 THINGS TO WATCH IN 2013
32   FAUX MEAT



                               as faux meat gets tastier and more convincing.




                               lauded faux meat products to outlets across
                               Holland. An imitator, Spoon’s Vegetarian Butcher,
                               has opened in Sydney. And Like Meat is an EU




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 100 THINGS TO WATCH IN 2013                                                  Beyond Meat
33

                               alternatives that are more fun or functional.




                               and focus on strengthening the muscles needed

                               up luggage or children.




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 100 THINGS TO WATCH IN 2013                                                          MovNat
34   FLEXIBLE SCREENS




                               herald a revolution in consumer electronics,” said




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 100 THINGS TO WATCH IN 2013                                           NextGadgets Samsung
FOOD SHARING

                              One of our 10 Trends for 2013 outlines the




                              services that offer the promise of community,




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100 THINGS TO WATCH IN 2013                                                              Mealku
36   FRONTIER MARKETS




                               into the middle class and vast natural resources




                               rather than trade. Investing giants BlackRock and
                               Guggenheim Investments have launched index
                               funds tied to these markets.



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 100 THINGS TO WATCH IN 2013
Every Nation for
                              Itself



                              economy and trade relations.




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100 THINGS TO WATCH IN 2013                                         World Economic Forum
38

                               playtime. Lego and Mattel are tackling gender




                               a doll carriage and a girl driving a toy tractor. In




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 100 THINGS TO WATCH IN 2013                                                              Leklust
39   GEOFENCING




                               store specials and other relevant information.




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 100 THINGS TO WATCH IN 2013                                                    RetailMeNot
40   GREEN GROWTH


                                                               The
                               Economist



                               the idea that economic development need not
                               mean environmental degradation. The European




                               development plan.


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 100 THINGS TO WATCH IN 2013                                                       nakae
41


                               as hieroglyphics to digital age consumers.




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 100 THINGS TO WATCH IN 2013                                                     photosteve101
42   HOTELS IN AFRICA



                               to expand their portfolios. Marriott plans to open




                               next three years.




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 100 THINGS TO WATCH IN 2013                                                           Marriott
43


                               more intuitive, integrating more seamlessly into


                               design, shaped around people and their existing


                               told Fast Company




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 100 THINGS TO WATCH IN 2013                                                       Microsoft
44   HUMANE FOOD


                               the humane treatment of the animals they eat,


                               food retailers including McDonald’s pledged to
                               push suppliers to phase out gestation stalls for



                               farms for animal treatment. Watch for animal

                               mainstream consumers to pay close attention.




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 100 THINGS TO WATCH IN 2013                                                    Niman Ranch
individual consumers. Restaurants are logging

                              programs, then catering to various preferences




                              several years collating passenger data from many



                              customer on a personal trip.



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100 THINGS TO WATCH IN 2013
46
                               Impact sourcing involves outsourcing relatively


                               of poverty. A 2011 study forecast that the




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 100 THINGS TO WATCH IN 2013                                                   Samasource
from products and services, and increasingly



                              prevail today and the smooth, shiny surfaces
                              of our digital devices. For instance, the lumpy
                              form of an heirloom tomato or gnarled carrots
                              at a farmers market are coming to have more
                              appeal than the prettier produce on supermarket




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100 THINGS TO WATCH IN 2013
48   INDIVIDUAL ATTENTION

                               More mass market retailers and hospitality



                               chains are replacing local vendors, consumers are

                               individual needs. For instance, Target is testing

                               recently relaunched personal shopper program,

                               for free at all stores. More supermarkets are
                               hiring dietitians to help shoppers make nutritious
                               choices. And more restaurants are pampering




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 100 THINGS TO WATCH IN 2013
49

                               see more apps and other services that help
                               people guard or instantly delete things they may
                               later regret. Snapchat, for example, is a photo



                               takes a screenshot of the image. TigerText is a
                               similar app.




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 100 THINGS TO WATCH IN 2013                                             TigerText Snapchat
out of the endless social media stream, the

                              countless other distractions and demands.



                              and entrepreneur Anil Dash coined the acronym
                              JOMO). They’re consuming information on a




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100 THINGS TO WATCH IN 2013
Users can also control the camera remotely using
                              a smartphone app.




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100 THINGS TO WATCH IN 2013
the factory.




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100 THINGS TO WATCH IN 2013
Charger for use in places such as Nigeria and




                              into electricity to charge devices.




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100 THINGS TO WATCH IN 2013                                                           Nokia
media that’s tailored to the individual consumer.




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100 THINGS TO WATCH IN 2013
caretakers, physicians, etc., via email or text.
                              The phone also reminds users to take medication
                              and includes a pedometer application and diet
                              apps. LifeWatch is seeking approval as a medical
                              diagnostic device in the EU and the U.S.




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100 THINGS TO WATCH IN 2013                                                     LifeWatch
a multitude of dietary restrictions and food




                              for restaurants like Torrisi Italian Specialties and




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100 THINGS TO WATCH IN 2013                                                      Brooklyn Fare
MIDCALORIE FOODS




                              looking for healthier choices, it’s a potentially




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100 THINGS TO WATCH IN 2013                                                  The Hershey Co.
MINDFUL LIVING




                              from electronics and even conversation. Mindful
                              running pays careful attention to form. Mindful


                              Once the domain of the spiritual set, mindful


                              distractions and focusing on the moment.




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100 THINGS TO WATCH IN 2013                                                    HarperCollins
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100 THINGS TO WATCH IN 2013           Kolin Toney
60   MOOC STARS

                               As more people sign on to MOOCs (Massive

                               instructors emerging. Whereas teaching skills are




                               have predicted. One rising star is Duke philosophy




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 100 THINGS TO WATCH IN 2013                                                  Duke University
61   NATURE AS ANTIDOTE




                               city. We’ll also see this urge manifest in other


                               entertainment programming.




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 100 THINGS TO WATCH IN 2013
62


                                                    Nature




                               neurotechnologies promise hope for spinal cord




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 100 THINGS TO WATCH IN 2013
63




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 100 THINGS TO WATCH IN 2013       Kate Middleton
64   NEWS BITES

                               As smartphones proliferate, more people are

                               for consumers to adopt apps that use algorithms




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 100 THINGS TO WATCH IN 2013                                                          Summly
NFC TAGS




                              open up apps. Brands including Sony (Xperia
                              SmartTags) and Samsung (TecTiles stickers) are



                              or even making a purchase.



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100 THINGS TO WATCH IN 2013                                                          Sony
66   OBJECTS WITH ATTITUDE




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 100 THINGS TO WATCH IN 2013                 Toyota
OFFSET THINKING


                              of encouraging people and corporations to act

                              harmful activities is taking hold. The ecologically




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100 THINGS TO WATCH IN 2013
68   ONLINE GROCERIES


                               mainstream as more consumers start purchasing




                               2010. In the U.S., IBISWorld is forecasting annual




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 100 THINGS TO WATCH IN 2013                                                     Fresh Direct
69
                               The days of telling students to put pencil to




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 100 THINGS TO WATCH IN 2013                                           Bunches and Bits {Karina}
Wired
                              hacking and email phishing rising dramatically,




                              voice patterns, is already coming to smartphones.




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100 THINGS TO WATCH IN 2013                                                     LaunchKey
Forbes



                              the phenomenon is only gaining steam as




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100 THINGS TO WATCH IN 2013                                                Etsy Kickstarter
data as currency. We’ll see consumers adopt
                              services like Reputation.com’s upcoming data




                              money generated from selling the data is then
                              directed to designated charities.




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100 THINGS TO WATCH IN 2013                                                          Enliken
legitimacy for its original programming. In April,

                              Arrested Development




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100 THINGS TO WATCH IN 2013
intimate occasions.



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100 THINGS TO WATCH IN 2013
demand for a retreat from noise. In the U.K., the


                              Quiet Mark, a seal of approval for products that




                                                                        BACK TO 100




100 THINGS TO WATCH IN 2013                                                Quiet Mark RLA
Consumers can have their cake and eat it too



                              and preservatives, corn syrup or hydrogenated

                              in mainstream outlets like CVS and Target.
                              Supercandy, from a company called Snap Infusion,




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100 THINGS TO WATCH IN 2013                                                  Snap Infusion
The proliferation of online platforms




                                                                      BACK TO 100




100 THINGS TO WATCH IN 2013                                                 Jack Daniel’s
ramping up efforts to keep clothing out of


                              can deposit used clothing and shoes (of any



                              similarly start collecting used clothing. And




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100 THINGS TO WATCH IN 2013
RIVER CRUISING

                              River cruising is slated to make a splash in
                              the travel industry. In 2012, for instance,


                              cruises. Other companies are adding river cruise




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100 THINGS TO WATCH IN 2013                                              Voyages of Discovery
80




                               prefer to take the reins.



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 100 THINGS TO WATCH IN 2013                                       Retalix Ltd.
81

                               a digital revival. It’s a good match for readers

                               as Mad Men, Lost and Breaking Bad. Digital


                                                     New York Times


                               Kindle Serials program.




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 100 THINGS TO WATCH IN 2013
82   SET JETTING


                               visits since The Lord of the Rings
                                           The Hobbit




                               locations around the U.K. in 2012. In 2013, Life
                               of Pi                     The Lone Ranger




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 100 THINGS TO WATCH IN 2013
83
                               In Middle Eastern countries including the U.A.E.,




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 100 THINGS TO WATCH IN 2013
84   SOCIAL MEDIA HACKS


                               and employers to potential dates routinely




                               have created alternative online personas. Watch
                               for more people to game the system as privacy
                               concerns multiply.


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 100 THINGS TO WATCH IN 2013                                                         CNN
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100 THINGS TO WATCH IN 2013             Steelcase
86

                               opening up a market for tools that help
                               people manage their stress. Recent examples




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 100 THINGS TO WATCH IN 2013                                                    Neumitra
SUGRU


                              Time




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100 THINGS TO WATCH IN 2013                        Sugru
88



                               apps (like Catalogue) that let shoppers scan
                               multiple catalogs simultaneously. In a 2012

                               of merchants surveyed reported higher average


                               from online retailers as shopaholics develop a



                                                                             BACK TO 100




 100 THINGS TO WATCH IN 2013                               Google Apple   ASUS Samsung Maylong
89
                               Technology is stepping in to help farmers,


                               channels. A crop of startups is seeking to




                               operates in the San Francisco Bay Area), Mint




                               and Ireland.

                                                                            BACK TO 100




 100 THINGS TO WATCH IN 2013                                                              Farmigo
90   TEFF

                               Consumed for thousands of years in Ethiopia, this

                               the Horn of Africa, due in part to its exceptional

                               essential amino acids, high in protein, calcium



                               incorporate the tiny grain.




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 100 THINGS TO WATCH IN 2013
91   TRADE SCHOOL


                               graduation and the cost of higher education
                               soaring, more people are turning to trade
                               schools or apprenticeships instead. In the U.S.
                               especially, as demand for certain skills outpaces
                               supply, this training path is regaining its appeal.
                               Manufacturing programs, for one, are seeing a
                               dramatic rise in enrollment among young people,




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 100 THINGS TO WATCH IN 2013
92   TRUST RATINGS




                               Consumption guru Rachel Botsman.



                                                                  BACK TO 100




 100 THINGS TO WATCH IN 2013                                                    Repify
93

                               rates on information such as speed, distance
                               traveled and time of travel, collected directly

                               device that links to a car’s computer system,
                               or they can let the insurer access data from a
                               car’s telematics system, such as Ford’s Sync or
                               General Motors’ OnStar. State Farm, Allstate


                               is among those offering it in the U.K. In Oregon,

                               each month.




                                                                         BACK TO 100




 100 THINGS TO WATCH IN 2013
94
                               Airlines and hotels have long charged different
                               prices for the same seat or room, a practice




                               spenders and the savers.



                                                                         BACK TO 100




 100 THINGS TO WATCH IN 2013                                                     kennymatic
VEGETABLE BOXES


                              popular in the U.K., to pop up in more markets



                              and mostly organic produce and sometimes meat
                              and dairy products. They appeal to consumers


                              and sometimes unfamiliar ingredients. In the




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100 THINGS TO WATCH IN 2013                                                  Soil and Seed
96   VERTICAL FARMING



                               each 30 feet tall, produce more than 1,000



                               agricultural production. Watch for this practice to




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 100 THINGS TO WATCH IN 2013
VIDEO GAMES AS ART




                              than entertainment. In March 2012, the
                              Smithsonian American Art Museum in Washington,

                              everything from Atari classics like Pac-‐Man to
                              contemporary epics like BioShock and Uncharted
                              2
                              of video games to its collection, including Tetris,
                              Myst and The Sims.




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100 THINGS TO WATCH IN 2013                                                            MoMA
98

                               platforms via technologies like interactive touch




                               And in Germany, shoppers outside one of Adidas’




                               them for later purchase.



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 100 THINGS TO WATCH IN 2013                                                          Adidas
99   WIRELESS CHARGING




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 100 THINGS TO WATCH IN 2013                 Duracell
100

                                in the U.S., as consumers seek healthier snacks




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  100 THINGS TO WATCH IN 2013
100 THINGS TO WATCH IN 2013                  Contact
466 Lexington Avenue
                                              Director of trendspotting   Ann M. Mack      Ann M. Mack
             |                                Editor/writer
                         | @JWTIntelligence                                                @annmmack
                                              Senior trends strategist    Jessica Vaughn
                       | @AnxietyIndex
                                              Trends strategist

                                              Trends associate            Nicholas Ayala

                                              Senior brand planner

                                              Contributors                Aaron Baar

                                                                          Alec Foege
                                                                          Geraldine Kan

                                              Design                                       © 2012 J. Walter Thompson Company.
                                                                                           All Rights Reserved.




JWT:




                                                                                                                                .

JWTIntelligence:




       100 THINGS TO WATCH IN 2013

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Jwt100thingsin2013 121221091746-phpapp02

  • 1. 100 THINGS TO WATCH IN 2013 DECEMBER 2012
  • 2. WHAT WE’LL COVER Background Our Track Record Our Things to Watch in 2013 100 THINGS TO WATCH IN 2013
  • 3. BACKGROUND In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013. – Intelligent Objects: Appcessories and . – Predictive Personalization: Data Scientists hotshots, marketers offering and consumers focusing on . – Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online and . – Peer Power: Food Sharing services and the rise of Trust Ratings. 100 THINGS TO WATCH IN 2013
  • 4. OUR TRACK RECORD – Anywhere, Any-‐Way Shopping: (as highlighted in this list). – Crowdsourced Learning: Skillshare points to a future of more open education and opportunities for lifelong learning.” – Smart Clothing: 100 THINGS TO WATCH IN 2013
  • 5. OUR TRACK RECORD (cont’d.) Our Things to Watch from last year included (cont’d.) – All Things Military-‐Inspired: The New York Times Xers,” said the Times – P-‐to-‐P Experiences: – Unwrapping the Process: 100 THINGS TO WATCH IN 2013
  • 6. OUR TRACK RECORD (cont’d.) 100 THINGS TO WATCH IN 2013
  • 7. OUR THINGS TO WATCH IN 2013 1. 3D Bioprinting 21. Dads in the Aisles 41. 61. Nature As Antidote 81. Hieroglyphics Fiction 2. 22. 62. Neurotechnology 42. Hotels in Africa 82. Set Jetting 3. African Tech Stars 63. 23. Decline of Chinese 43. 83. Shopping Hotels 4. 64. Bling Tech 84. Social Media Hacks Alternative Brand NFC Tags 24. Desalination 44. Humane Food Currencies Standup Desks 66. Detoxifying Life 6. 86. Customer Service Offset Thinking 26. Digital Ecosystems Apps Appcessories 46. Impact Sourcing 68. Online Groceries Drones Sugru 8. Imperfection 69. 28. ecoATM 88. 9. 48. Individual Attention 29. 89. 10. Bee Venom 49. 30. Emotion Recognition 11. Biometric JOMO (Joy Of 90. Teff Authentication 31. The End of Voicemail Missing Out) 91. Trade School 12. Blocking Social Media 32. Faux Meat Bores 92. Trust Ratings 33. Fitness Beyond Second Screen 13. Chia Seeds the Gym 93. 14. 34. 94. Charging Shopping Food Sharing Media That Gets to 36. Frontier Markets 96. Vertical Farming 16. Coaching Brands G20 Devolves to Medical Smartphones Design Video Games As Art Cool Techie Camps 98. 18. 38. Recycling Midcalorie Foods 99. Wireless Charging Translation 39. Geofencing River Cruising Mindful Living 100. 19. Cutting out the 40. 80. Middleman Goes Mainstream 20. 60. MOOC Stars 100 THINGS TO WATCH IN 2013
  • 8. 1 like heart valves and cells applied directly to BACK TO 100 100 THINGS TO WATCH IN 2013 TED
  • 9. 2 ADULT PLAYGROUNDS of us. Taking inspiration from similar playgrounds in China and parts of Europe, these spaces BACK TO 100 100 THINGS TO WATCH IN 2013
  • 10. 3 AFRICAN TECH STARS Internet access, tech entrepreneurs and engineers are emerging around the continent, innovation center,” as part of its development BACK TO 100 100 THINGS TO WATCH IN 2013
  • 11. 4 found that as many as 1 in 12 American children to manufacturing foods free of allergens like BACK TO 100 100 THINGS TO WATCH IN 2013
  • 12. ALTERNATIVE BRAND CURRENCIES For instance, chocolatier Anthon Berg created accepted generosity (a promise to do something nice for a loved one) instead of money. Nike’s share on social media. BACK TO 100 100 THINGS TO WATCH IN 2013 Anthon Berg
  • 13. 6 mulling physical stores. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 14. speakers and small screens that provide users and RFID tags in BlackSocks help ensure the socks are correctly paired. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 15. 8 THE ARABIC WEB there’s rising incentive as this region of around BACK TO 100 100 THINGS TO WATCH IN 2013
  • 16. 9 existing consumer segment to consider the venture capital arm, BMW holds a minority stake to spare. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 17. 10 BEE VENOM involves systematically stinging patients suffering and MS, is thought to help improve circulation, company told The Wall Street Journal in June over the past year. BACK TO 100 100 THINGS TO WATCH IN 2013 Manuka Doctor
  • 18. 11 BIOMETRIC AUTHENTICATION For smartphone security, Android 4.0 has a Face BACK TO 100 100 THINGS TO WATCH IN 2013 |Chris|
  • 19. 12 BLOCKING SOCIAL MEDIA BORES out to more categories, offering lighthearted BACK TO 100 100 THINGS TO WATCH IN 2013
  • 20. 13 CHIA SEEDS out 11 products, including Coconut Chia Granola. BACK TO 100 100 THINGS TO WATCH IN 2013 Dole
  • 21. 14 collect” melds digital and physical commerce Tesco and Asda in the U.K. and Ahold in the eBay are getting into the pickup game too. Look categories, such as home improvement. BACK TO 100 100 THINGS TO WATCH IN 2013 Tesco
  • 22. ‘CLOAKING’ services that help them temporarily hide from The New York Times next three hours.’” BACK TO 100 100 THINGS TO WATCH IN 2013
  • 23. 16 COACHING BRANDS and suggested solutions. With consumers sharing more data, and marketers passively collecting expenses (BillShrink), managing their money BACK TO 100 100 THINGS TO WATCH IN 2013 Mint
  • 24. that offer everything from game creation to BACK TO 100 100 THINGS TO WATCH IN 2013 iD Tech Camps SWEappcademy
  • 25. 18 CROWDSOURCED TRANSLATION multilingual talks, education and popular entertainment. Duolingo, a startup launched in international entertainment site Viki, fans have BACK TO 100 100 THINGS TO WATCH IN 2013 Duolingo
  • 26. 19 CUTTING OUT THE MIDDLEMAN rates. We’ll see a range of upstart challengers as BACK TO 100 100 THINGS TO WATCH IN 2013
  • 27. 20 and planes falling out of the sky at the click of state to penetrate another nation’s computers or disruption”). We’ll see a shift in armed BACK TO 100 100 THINGS TO WATCH IN 2013 [1], [2], [3]
  • 28. 21 DADS IN THE AISLES on moms. Men are taking on more cooking and cleaning, parenting duties and shopping. As they populate the aisles of supermarkets, drugstores, taking the male perspective into account, goods retooled for male appeal and messaging that BACK TO 100 100 THINGS TO WATCH IN 2013
  • 29. 22 With governments and corporations starting to demand explode for the scientists needed to cull insights from the analyses gleaned through analytics platforms. What may sound like a dull into the spotlight. And they’ll command heady planning processes. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 30. 23 DECLINE OF CHINESE BLING understated luxury goods and products not among the most selective shoppers. Gucci, for sales in China did not prominently feature its Group chief executive Helen McCluskey has category” in China. BACK TO 100 100 THINGS TO WATCH IN 2013 Gucci
  • 31. 24 DESALINATION Australia, Algeria and Israel. The latter is aiming BACK TO 100 100 THINGS TO WATCH IN 2013 Water For Good
  • 32. various chemicals from their products. Johnson harmful chemicals and reformulating its personal care range. Walgreens has introduced Ology, a line of nontoxic personal care and cleaning products. out of their supply chains, thanks largely to BACK TO 100 100 THINGS TO WATCH IN 2013 Greenpeace
  • 33. 26 create or expand ecosystems that lock customers into an array of devices, tools and services. The as The New York Times has put it, or serve as The Wall Street Journal says. Initially operating content streaming and cloud services. BACK TO 100 100 THINGS TO WATCH IN 2013 Apple Google
  • 34. DRONES Wired checking on crops or damaged roofs to assisting BACK TO 100 100 THINGS TO WATCH IN 2013
  • 35. 28 ecoATM electronics, the company markets kiosks that and model of these devices and assess their the end of 2012 and planning on international expansion in 2013. BACK TO 100 100 THINGS TO WATCH IN 2013 ecoATM
  • 36. 29 years. The American Society for Reproductive Medicine changed its position on the practice in BACK TO 100 100 THINGS TO WATCH IN 2013 M. Johnson
  • 37. 30 EMOTION RECOGNITION Researchers and programmers from Egypt to computers to read human emotions through a education tools or help people on the autism BACK TO 100 100 THINGS TO WATCH IN 2013 Theo Gevers
  • 38. 31 THE END OF VOICEMAIL or leaving messages is coming to feel like a much faster. Internet phone company Vonage BACK TO 100 100 THINGS TO WATCH IN 2013
  • 39. 32 FAUX MEAT as faux meat gets tastier and more convincing. lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU BACK TO 100 100 THINGS TO WATCH IN 2013 Beyond Meat
  • 40. 33 alternatives that are more fun or functional. and focus on strengthening the muscles needed up luggage or children. BACK TO 100 100 THINGS TO WATCH IN 2013 MovNat
  • 41. 34 FLEXIBLE SCREENS herald a revolution in consumer electronics,” said BACK TO 100 100 THINGS TO WATCH IN 2013 NextGadgets Samsung
  • 42. FOOD SHARING One of our 10 Trends for 2013 outlines the services that offer the promise of community, BACK TO 100 100 THINGS TO WATCH IN 2013 Mealku
  • 43. 36 FRONTIER MARKETS into the middle class and vast natural resources rather than trade. Investing giants BlackRock and Guggenheim Investments have launched index funds tied to these markets. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 44. Every Nation for Itself economy and trade relations. BACK TO 100 100 THINGS TO WATCH IN 2013 World Economic Forum
  • 45. 38 playtime. Lego and Mattel are tackling gender a doll carriage and a girl driving a toy tractor. In BACK TO 100 100 THINGS TO WATCH IN 2013 Leklust
  • 46. 39 GEOFENCING store specials and other relevant information. BACK TO 100 100 THINGS TO WATCH IN 2013 RetailMeNot
  • 47. 40 GREEN GROWTH The Economist the idea that economic development need not mean environmental degradation. The European development plan. BACK TO 100 100 THINGS TO WATCH IN 2013 nakae
  • 48. 41 as hieroglyphics to digital age consumers. BACK TO 100 100 THINGS TO WATCH IN 2013 photosteve101
  • 49. 42 HOTELS IN AFRICA to expand their portfolios. Marriott plans to open next three years. BACK TO 100 100 THINGS TO WATCH IN 2013 Marriott
  • 50. 43 more intuitive, integrating more seamlessly into design, shaped around people and their existing told Fast Company BACK TO 100 100 THINGS TO WATCH IN 2013 Microsoft
  • 51. 44 HUMANE FOOD the humane treatment of the animals they eat, food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for farms for animal treatment. Watch for animal mainstream consumers to pay close attention. BACK TO 100 100 THINGS TO WATCH IN 2013 Niman Ranch
  • 52. individual consumers. Restaurants are logging programs, then catering to various preferences several years collating passenger data from many customer on a personal trip. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 53. 46 Impact sourcing involves outsourcing relatively of poverty. A 2011 study forecast that the BACK TO 100 100 THINGS TO WATCH IN 2013 Samasource
  • 54. from products and services, and increasingly prevail today and the smooth, shiny surfaces of our digital devices. For instance, the lumpy form of an heirloom tomato or gnarled carrots at a farmers market are coming to have more appeal than the prettier produce on supermarket BACK TO 100 100 THINGS TO WATCH IN 2013
  • 55. 48 INDIVIDUAL ATTENTION More mass market retailers and hospitality chains are replacing local vendors, consumers are individual needs. For instance, Target is testing recently relaunched personal shopper program, for free at all stores. More supermarkets are hiring dietitians to help shoppers make nutritious choices. And more restaurants are pampering BACK TO 100 100 THINGS TO WATCH IN 2013
  • 56. 49 see more apps and other services that help people guard or instantly delete things they may later regret. Snapchat, for example, is a photo takes a screenshot of the image. TigerText is a similar app. BACK TO 100 100 THINGS TO WATCH IN 2013 TigerText Snapchat
  • 57. out of the endless social media stream, the countless other distractions and demands. and entrepreneur Anil Dash coined the acronym JOMO). They’re consuming information on a BACK TO 100 100 THINGS TO WATCH IN 2013
  • 58. Users can also control the camera remotely using a smartphone app. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 59. the factory. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 60. Charger for use in places such as Nigeria and into electricity to charge devices. BACK TO 100 100 THINGS TO WATCH IN 2013 Nokia
  • 61. media that’s tailored to the individual consumer. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 62. caretakers, physicians, etc., via email or text. The phone also reminds users to take medication and includes a pedometer application and diet apps. LifeWatch is seeking approval as a medical diagnostic device in the EU and the U.S. BACK TO 100 100 THINGS TO WATCH IN 2013 LifeWatch
  • 63. a multitude of dietary restrictions and food for restaurants like Torrisi Italian Specialties and BACK TO 100 100 THINGS TO WATCH IN 2013 Brooklyn Fare
  • 64. MIDCALORIE FOODS looking for healthier choices, it’s a potentially BACK TO 100 100 THINGS TO WATCH IN 2013 The Hershey Co.
  • 65. MINDFUL LIVING from electronics and even conversation. Mindful running pays careful attention to form. Mindful Once the domain of the spiritual set, mindful distractions and focusing on the moment. BACK TO 100 100 THINGS TO WATCH IN 2013 HarperCollins
  • 66. BACK TO 100 100 THINGS TO WATCH IN 2013 Kolin Toney
  • 67. 60 MOOC STARS As more people sign on to MOOCs (Massive instructors emerging. Whereas teaching skills are have predicted. One rising star is Duke philosophy BACK TO 100 100 THINGS TO WATCH IN 2013 Duke University
  • 68. 61 NATURE AS ANTIDOTE city. We’ll also see this urge manifest in other entertainment programming. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 69. 62 Nature neurotechnologies promise hope for spinal cord BACK TO 100 100 THINGS TO WATCH IN 2013
  • 70. 63 BACK TO 100 100 THINGS TO WATCH IN 2013 Kate Middleton
  • 71. 64 NEWS BITES As smartphones proliferate, more people are for consumers to adopt apps that use algorithms BACK TO 100 100 THINGS TO WATCH IN 2013 Summly
  • 72. NFC TAGS open up apps. Brands including Sony (Xperia SmartTags) and Samsung (TecTiles stickers) are or even making a purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Sony
  • 73. 66 OBJECTS WITH ATTITUDE BACK TO 100 100 THINGS TO WATCH IN 2013 Toyota
  • 74. OFFSET THINKING of encouraging people and corporations to act harmful activities is taking hold. The ecologically BACK TO 100 100 THINGS TO WATCH IN 2013
  • 75. 68 ONLINE GROCERIES mainstream as more consumers start purchasing 2010. In the U.S., IBISWorld is forecasting annual BACK TO 100 100 THINGS TO WATCH IN 2013 Fresh Direct
  • 76. 69 The days of telling students to put pencil to BACK TO 100 100 THINGS TO WATCH IN 2013 Bunches and Bits {Karina}
  • 77. Wired hacking and email phishing rising dramatically, voice patterns, is already coming to smartphones. BACK TO 100 100 THINGS TO WATCH IN 2013 LaunchKey
  • 78. Forbes the phenomenon is only gaining steam as BACK TO 100 100 THINGS TO WATCH IN 2013 Etsy Kickstarter
  • 79. data as currency. We’ll see consumers adopt services like Reputation.com’s upcoming data money generated from selling the data is then directed to designated charities. BACK TO 100 100 THINGS TO WATCH IN 2013 Enliken
  • 80. legitimacy for its original programming. In April, Arrested Development BACK TO 100 100 THINGS TO WATCH IN 2013
  • 81. intimate occasions. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 82. demand for a retreat from noise. In the U.K., the Quiet Mark, a seal of approval for products that BACK TO 100 100 THINGS TO WATCH IN 2013 Quiet Mark RLA
  • 83. Consumers can have their cake and eat it too and preservatives, corn syrup or hydrogenated in mainstream outlets like CVS and Target. Supercandy, from a company called Snap Infusion, BACK TO 100 100 THINGS TO WATCH IN 2013 Snap Infusion
  • 84. The proliferation of online platforms BACK TO 100 100 THINGS TO WATCH IN 2013 Jack Daniel’s
  • 85. ramping up efforts to keep clothing out of can deposit used clothing and shoes (of any similarly start collecting used clothing. And BACK TO 100 100 THINGS TO WATCH IN 2013
  • 86. RIVER CRUISING River cruising is slated to make a splash in the travel industry. In 2012, for instance, cruises. Other companies are adding river cruise BACK TO 100 100 THINGS TO WATCH IN 2013 Voyages of Discovery
  • 87. 80 prefer to take the reins. BACK TO 100 100 THINGS TO WATCH IN 2013 Retalix Ltd.
  • 88. 81 a digital revival. It’s a good match for readers as Mad Men, Lost and Breaking Bad. Digital New York Times Kindle Serials program. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 89. 82 SET JETTING visits since The Lord of the Rings The Hobbit locations around the U.K. in 2012. In 2013, Life of Pi The Lone Ranger BACK TO 100 100 THINGS TO WATCH IN 2013
  • 90. 83 In Middle Eastern countries including the U.A.E., BACK TO 100 100 THINGS TO WATCH IN 2013
  • 91. 84 SOCIAL MEDIA HACKS and employers to potential dates routinely have created alternative online personas. Watch for more people to game the system as privacy concerns multiply. BACK TO 100 100 THINGS TO WATCH IN 2013 CNN
  • 92. BACK TO 100 100 THINGS TO WATCH IN 2013 Steelcase
  • 93. 86 opening up a market for tools that help people manage their stress. Recent examples BACK TO 100 100 THINGS TO WATCH IN 2013 Neumitra
  • 94. SUGRU Time BACK TO 100 100 THINGS TO WATCH IN 2013 Sugru
  • 95. 88 apps (like Catalogue) that let shoppers scan multiple catalogs simultaneously. In a 2012 of merchants surveyed reported higher average from online retailers as shopaholics develop a BACK TO 100 100 THINGS TO WATCH IN 2013 Google Apple ASUS Samsung Maylong
  • 96. 89 Technology is stepping in to help farmers, channels. A crop of startups is seeking to operates in the San Francisco Bay Area), Mint and Ireland. BACK TO 100 100 THINGS TO WATCH IN 2013 Farmigo
  • 97. 90 TEFF Consumed for thousands of years in Ethiopia, this the Horn of Africa, due in part to its exceptional essential amino acids, high in protein, calcium incorporate the tiny grain. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 98. 91 TRADE SCHOOL graduation and the cost of higher education soaring, more people are turning to trade schools or apprenticeships instead. In the U.S. especially, as demand for certain skills outpaces supply, this training path is regaining its appeal. Manufacturing programs, for one, are seeing a dramatic rise in enrollment among young people, BACK TO 100 100 THINGS TO WATCH IN 2013
  • 99. 92 TRUST RATINGS Consumption guru Rachel Botsman. BACK TO 100 100 THINGS TO WATCH IN 2013 Repify
  • 100. 93 rates on information such as speed, distance traveled and time of travel, collected directly device that links to a car’s computer system, or they can let the insurer access data from a car’s telematics system, such as Ford’s Sync or General Motors’ OnStar. State Farm, Allstate is among those offering it in the U.K. In Oregon, each month. BACK TO 100 100 THINGS TO WATCH IN 2013
  • 101. 94 Airlines and hotels have long charged different prices for the same seat or room, a practice spenders and the savers. BACK TO 100 100 THINGS TO WATCH IN 2013 kennymatic
  • 102. VEGETABLE BOXES popular in the U.K., to pop up in more markets and mostly organic produce and sometimes meat and dairy products. They appeal to consumers and sometimes unfamiliar ingredients. In the BACK TO 100 100 THINGS TO WATCH IN 2013 Soil and Seed
  • 103. 96 VERTICAL FARMING each 30 feet tall, produce more than 1,000 agricultural production. Watch for this practice to BACK TO 100 100 THINGS TO WATCH IN 2013
  • 104. VIDEO GAMES AS ART than entertainment. In March 2012, the Smithsonian American Art Museum in Washington, everything from Atari classics like Pac-‐Man to contemporary epics like BioShock and Uncharted 2 of video games to its collection, including Tetris, Myst and The Sims. BACK TO 100 100 THINGS TO WATCH IN 2013 MoMA
  • 105. 98 platforms via technologies like interactive touch And in Germany, shoppers outside one of Adidas’ them for later purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Adidas
  • 106. 99 WIRELESS CHARGING BACK TO 100 100 THINGS TO WATCH IN 2013 Duracell
  • 107. 100 in the U.S., as consumers seek healthier snacks BACK TO 100 100 THINGS TO WATCH IN 2013
  • 108. 100 THINGS TO WATCH IN 2013 Contact 466 Lexington Avenue Director of trendspotting Ann M. Mack Ann M. Mack | Editor/writer | @JWTIntelligence @annmmack Senior trends strategist Jessica Vaughn | @AnxietyIndex Trends strategist Trends associate Nicholas Ayala Senior brand planner Contributors Aaron Baar Alec Foege Geraldine Kan Design © 2012 J. Walter Thompson Company. All Rights Reserved. JWT: . JWTIntelligence: 100 THINGS TO WATCH IN 2013